📌 Core Information
🔹 Job Title: PR Specialist, UK Media Relations
🔹 Company: Expedia Group
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Representing Expedia Group's brands in the UK media landscape
- Building and maintaining strong relationships with UK media outlets
- Securing high-quality, locally relevant coverage for Expedia, Hotels, and Vrbo
- Assisting in handling reactive PR issues and crises
- Collaborating with global and regional teams to drive brand narratives
ASSUMPTION: This role requires a strong understanding of the UK media landscape and consumer PR experience. The ideal candidate will be proactive, creative, and able to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Regularly interact with media outlets to secure standout coverage for Expedia brands in the UK
✅ Develop and pitch creative story ideas and trends to gain media attention
✅ Respond to reactive media requests and assist in handling PR issues
✅ Help develop PR editorial/activity calendars for market/brand and lead press trips/media events
✅ Monitor industry and competitor media coverage and provide regular reports
✅ Define success metrics for media relations activity and PR campaigns
ASSUMPTION: The role involves a high level of autonomy and requires strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field
Experience: Minimum 2 years' experience in a media relations or PR role in a consumer agency environment
Required Skills:
- Proven experience in UK media relations with consumer media contacts across print, online, and broadcast outlets
- Excellent communication, writing, and interpersonal skills
- Strong time management and organizational skills
- Ability to synthesize data into logical conclusions and recommendations
- Proactive, self-driven, and adaptable attitude
Preferred Skills:
- Experience in consumer product or travel industry
- Fluency in additional languages
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for a PR Specialist with 2-5 years of experience in London)
Benefits:
- Flexible work model
- Generous time-off
- Parental leave
- Career development resources
- Exciting travel perks
Working Hours: Full-time (37.5 hours per week), Monday - Friday, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the online travel industry, offering a wide range of travel services through its various brands
Company Size: With over 22,000 employees, Expedia Group is a large corporation that offers numerous opportunities for growth and collaboration
Founded: Expedia Group was founded in 1996 and has since grown to become one of the world's leading travel companies
Company Description:
- Expedia Group is a global travel technology company that powers travel for everyone, everywhere
- The company offers a wide range of travel services through its various brands, including Expedia, Hotels.com, Vrbo, and more
- Expedia Group is committed to creating an inclusive work environment with a diverse workforce
Company Specialties:
- Online travel services
- Travel technology
- E-commerce
- Sales
- Hotels
- Big data
- Mobile
- Business development
- SEO
- SEM
- Hospitality
- Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group's large size and global presence offer numerous opportunities for career growth and development. The company's commitment to diversity and inclusion creates a supportive work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in media relations or PR
Reporting Structure: The PR Specialist will report to the Senior Manager, EMEA Media Relations, Expedia, Hotels & Vrbo
Work Arrangement: This role is on-site, based in London, with the option for flexible work arrangements
Growth Opportunities:
- Progression to a Senior PR role within the UK or global team
- Expansion into other areas of communications or marketing within Expedia Group
- Opportunities to work on high-profile campaigns and projects
ASSUMPTION: The PR Specialist role offers ample opportunities for career growth and development within Expedia Group's global communications team.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 407 St John Street, London, England EC1V 4RW
Geographic Context:
- London is a vibrant, multicultural city with a thriving media industry
- The office is located in the Clerkenwell district, close to numerous amenities and transport links
- The UK is home to a diverse range of media outlets, offering ample opportunities for coverage
Work Schedule: The role follows a standard full-time work schedule, with flexibility to work additional hours as needed
ASSUMPTION: The on-site work arrangement in London provides an immersive experience in the UK media landscape and offers ample opportunities for networking and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and a panel of team members
- Final interview with the senior manager
Key Assessment Areas:
- Media relations experience and skills
- Creativity and storytelling abilities
- Adaptability and problem-solving skills
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant media relations experience and skills
- Prepare examples of successful media campaigns or projects you've worked on
- Research recent Expedia Group campaigns and be prepared to discuss how you would approach similar initiatives
ATS Keywords: UK media relations, consumer PR, storytelling, data analysis, time management, organizational skills, communication skills, interpersonal skills, creative collaboration, problem-solving, attention to detail, adaptability, consumer media contacts, project management, proactive attitude, self-driven
ASSUMPTION: The interview process for this role will focus on assessing the candidate's media relations experience, creativity, and adaptability. Successful candidates will demonstrate a strong understanding of the UK media landscape and a proactive approach to building relationships with media outlets.
🛠️ Tools & Technologies
- Media databases (e.g., Muck Rack, Agility PR Solutions)
- Social media platforms (e.g., Twitter, LinkedIn)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite
ASSUMPTION: The PR Specialist will use a variety of tools and technologies to manage media relations, monitor coverage, and collaborate with internal teams.
👔 Cultural Fit Considerations
Company Values:
- Open World: We believe travel is a force for good, opening minds, building connections, and bridging divides
- Customer Obsessed: We put customers at the heart of everything we do
- One Team: We collaborate and support each other to achieve our goals
- Inventive: We innovate and take calculated risks to drive our business forward
- Reliable: We deliver on our promises and hold ourselves accountable
Work Style:
- Collaborative: The PR Specialist will work closely with global and regional teams to drive brand narratives
- Adaptable: The role requires the ability to manage multiple projects simultaneously and adapt to changing priorities
- Proactive: The PR Specialist will take a proactive approach to building relationships with media outlets and developing story ideas
Self-Assessment Questions:
- Do you share Expedia Group's commitment to creating a more open world through travel?
- Are you comfortable working in a fast-paced, collaborative environment with changing priorities?
- Do you have a proactive approach to building relationships and developing creative story ideas?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Expedia Group's values and a willingness to adapt to the company's collaborative, fast-paced work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic media landscape
- Building and maintaining strong relationships with UK media outlets
- Working in a global team with varying time zones and cultural backgrounds
ASSUMPTION: The PR Specialist role presents numerous opportunities for career growth and development but also comes with its own set of challenges, including managing multiple projects and adapting to a dynamic media landscape.
📈 Similar Roles Comparison
- This role is similar to other PR Specialist or Media Relations roles in the consumer or travel industries
- However, the UK media landscape presents unique challenges and opportunities compared to other regions
- Expedia Group's global presence offers more extensive career growth opportunities compared to smaller organizations
ASSUMPTION: While this role shares similarities with other PR Specialist or Media Relations roles, the UK media landscape and Expedia Group's global presence make it a unique opportunity for career growth and development.
📝 Sample Projects
- Securing high-profile coverage for Expedia Group's brands in UK national newspapers, broadcast, and online outlets
- Developing and executing a creative campaign to launch a new Expedia Group brand in the UK market
- Managing reactive media relations during a crisis or sensitive issue, working closely with internal stakeholders to develop and implement communication strategies
ASSUMPTION: The PR Specialist will have the opportunity to work on high-profile campaigns and projects that drive brand awareness and reputation in the UK media landscape.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the UK media relations team in the next 12 months?
- How does this role fit into the global media relations strategy for Expedia Group's brands?
- What opportunities are there for growth and development within the UK media relations team and Expedia Group more broadly?
- How does the company support work-life balance for employees in this role?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking insightful questions during the interview process will help the candidate better understand the role, the team, and the company, and demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Expedia Group careers website
- Tailor your resume and cover letter to highlight your relevant media relations experience and skills
- Prepare examples of successful media campaigns or projects you've worked on
- Research recent Expedia Group campaigns and be prepared to discuss how you would approach similar initiatives
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
