🔹 Job Title: PR Vice Associate Director - Qiddiya
🔹 Company: MMGY Global
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Advertising Services
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and a deep understanding of the travel and tourism industry. The ideal candidate will have extensive media and influencer industry contacts and be globally-minded, comfortable working with people from different cultural backgrounds.
✅ Architect and implement a forward-thinking, globally scalable B2B PR communications strategy aligned with Qiddiya’s vision and commercial goals
✅ Champion strong brand protection ethos across all channels, ensuring consistent, crisis-resilient messaging
✅ Design omni-channel communications strategies that integrate B2B marketing, content development, data analytics, and media partnerships
✅ Serve as a lead voice and senior advisor on B2B PR strategies for Qiddiya, producing and promoting thought leadership
✅ Proactively cultivate executive-level media relationships and strategic B2B content partnerships, securing high-impact placements and dialogues
✅ Represent Qiddiya and MMGY Global at high-level forums, international summits, and key industry events as a brand ambassador and subject matter expert
✅ Showcase robust commercial rationale that contributes to the growth and reputation of Qiddiya as a magnet for talent, tourism, and investment
✅ Monitor and optimize partner performance and third-party relationships, ensuring delivery standards are aligned with Qiddiya’s brand values
✅ Promote a unified, integrated approach across PR, social, and digital disciplines, fostering collaboration across international teams and business units
✅ Ensure cross-team functionality and a fully integrated approach across the division, looking at the division as a whole from an elevated rather than team silo perspective
✅ Share a superb black book of key media influencers and contacts with the wider PR team, regularly taking a variety of different PR team members to meetings and functions to increase their networks on behalf of the company
✅ Proactively nurture the ongoing development of a personal network, ensuring this is demonstrated through a range of key stakeholders and influencers who are regularly utilised for the benefit of the business and clients
✅ Actively support the Senior Leadership team and all Directors in achieving high levels of team performance through effective day-to-day management, motivation, and inspiration of teams, resulting in the delivery of outstanding results to clients
✅ Ensure an environment of personal and professional growth for the PR team members, in which they can thrive and be promoted at their own individual pace in accordance with business needs
✅ Keep abreast of trade developments and competitor activity, acting as a resident expert in PR engagement, social media tools, trends, and applications to ensure that MMGY Global continues to remain the market leader and agency of choice for clients and employees
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and adaptability. The ideal candidate will be proactive, innovative, and able to work effectively both independently and as part of a team.
Education: Qualification to degree level
Experience: At least 10 years’ experience within public relations, with 5 years in a senior management position with direct line management responsibilities
Required Skills:
Preferred Skills:
ASSUMPTION: The ideal candidate will have a proven track record in public relations, with a strong understanding of the travel and tourism industry and extensive media contacts. They should be globally-minded, comfortable working with people from different cultural backgrounds, and legally eligible to work in the UK.
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a senior PR role in London)
Benefits:
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior PR role in London. The benefits listed are based on the information provided in the job listing and may be subject to change.
Industry: Advertising Services, specializing in travel, tourism, and hospitality marketing
Company Size: 501-1,000 employees, providing ample opportunities for growth and collaboration
Founded: 1981, with a rich history and established reputation in the industry
Company Description:
Company Specialties:
Company Website: http://www.mmgyglobal.com
ASSUMPTION: MMGY Global is a well-established company with a strong reputation in the travel, tourism, and hospitality marketing industry. The company offers a wide range of services and has a global presence, providing ample opportunities for growth and collaboration.
Career Level: Senior management, with direct line management responsibilities
Reporting Structure: The PR Vice Associate Director will report directly to the Senior Leadership team and work closely with all Directors to achieve high levels of team performance
Work Arrangement: Hybrid, with a flexible work schedule and the option to work from anywhere or any office
Growth Opportunities:
ASSUMPTION: This role offers excellent growth opportunities, with a proven track record of promoting from within and exposure to various aspects of the travel, tourism, and hospitality marketing industry. The global presence of the company also provides opportunities to work on international projects and collaborate with teams across the globe.
Office Type: Hybrid, with the option to work from anywhere or any office
Office Location(s): London, City of, United Kingdom
Geographic Context:
Work Schedule: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The location of this role in London, City of, United Kingdom, provides excellent opportunities for networking and collaboration with international clients and partners. The multicultural nature of the city also offers a diverse range of cultural attractions, restaurants, and entertainment options.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Public Relations, B2B Communications, Crisis Management, Content Development, Media Relations, Strategic Planning, Digital Marketing, Social Media, Data Analytics, Influencer Engagement, Team Management, Creative Storytelling, Brand Protection, Networking, Organizational Skills, Communication Skills
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, communication, and industry-specific skills. Applicants should tailor their application materials to highlight relevant experience and skills and prepare thoughtful questions to ask during the interview.
ASSUMPTION: The tools and technologies required for this role are standard for the public relations and communications industry. Applicants should have proficiency in Microsoft Office Suite and Google Workspace, as well as familiarity with social media management, PR and communications, and data analytics tools.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The ideal candidate for this role will have a strong alignment with the company values, a collaborative and adaptable work style, and a proven track record of delivering excellence in high-stakes situations.
ASSUMPTION: The ideal candidate for this role will be able to thrive in a challenging and demanding environment, with a high level of strategic thinking, creativity, and interpersonal skills. They will also be comfortable with international travel and able to manage the demands of a high-cost-of-living location.
ASSUMPTION: This role is similar to a Senior PR Manager or Director role in a communications agency, with a focus on B2B communications and strategic planning. The travel and tourism industry is a unique and dynamic sector, with its own set of challenges and opportunities. This role offers excellent growth opportunities, with a proven track record of promoting from within and exposure to various aspects of the travel, tourism, and hospitality marketing industry.
ASSUMPTION: The sample projects listed above are representative of the types of projects that the PR Vice Associate Director may be expected to manage and deliver. The ideal candidate will have experience in developing and executing strategic PR communications campaigns, managing teams, and collaborating with international partners.
ASSUMPTION: The key questions listed above are designed to provide insight into the company’s approach to supporting the growth and development of employees, measuring the success of PR campaigns, adapting to market changes, building relationships with key media influencers and contacts, and promoting diversity, equity, and inclusion. Applicants should tailor their questions to the specific role and company, and be prepared to ask thoughtful and insightful questions during the interview.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.