Prácticas - Marketing

📌 Core Information

🔹 Job Title: Prácticas - Marketing

🔹 Company: Penguin Random House Grupo Editorial, S.A.U.

🔹 Location: Barcelona, Catalonia, Spain

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: Entry Level

🔹 Remote Status: Hybrid (4 days in office, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Marketing team in planning, developing, and implementing strategies for promoting books.
• Tasks include online advertising, campaign management, newsletter creation, and market analysis.
• No prior experience is necessary, but a willingness to learn and proactivity are essential.
• An interest in the publishing world, marketing, and social media is also important.
• Flexibility in working hours, with the option to work one day remotely per week.
• Access to continuous training and resources to enhance professional development.

ASSUMPTION: This role is ideal for individuals seeking to gain practical experience in marketing within the publishing industry, with a focus on digital marketing and campaign management.

📋 Key Responsibilities

✅ You will support the Marketing team in planning, developing, and implementing strategies for promoting books.

✅ Tasks include online advertising, campaign management, newsletter creation, and market analysis.

✅ You will assist in the creation and management of promotional materials, both physical and digital.

✅ You will contribute to the analysis of market trends and competitor activities to inform marketing strategies.

✅ You will support the team in various administrative tasks to ensure smooth operations.

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, or a related field.

Experience: No prior experience is required, but relevant coursework or projects are a plus.

Required Skills:

• Strong communication skills in Spanish.
• Proficient in Microsoft Office Suite and Google Workspace.
• Basic knowledge of marketing principles and digital marketing strategies.
• Ability to work independently and manage multiple tasks.
• Proactive and self-motivated.

Preferred Skills:

• Fluency in English.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Basic knowledge of HTML and CSS.
• Experience with CRM software (e.g., Salesforce, HubSpot).

ASSUMPTION: While not required, any relevant experience or skills in marketing, social media, or content creation will be highly valued.

💰 Compensation & Benefits

Salary Range: Industry-standard internship stipend (€400-€600 per month, based on experience level and local market rates).

Benefits:

• Flexibility in working hours.
• One day of remote work per week.
• Access to continuous training and resources.
• Access to the company's digital reading and audiobook app.
• Discounts on company products.
• Central office location in Barcelona.

Working Hours: Full-time (40 hours per week), with flexibility in scheduling.

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Barcelona. The actual salary may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Publishing

Company Size: Large (67 employees)

Founded: 1935 (as part of Bertelsmann group)

Company Description:

• Penguin Random House Grupo Editorial is the Spanish division of the international publishing company Penguin Random House.
• The company publishes books in various formats (paper, digital, and audio) for readers of all ages.
• It is part of the Bertelsmann group, a multinational media, services, and education company operating in over 50 countries.

Company Specialties:

• Book publishing
• Digital and audiobook distribution
• Marketing and promotion of books
• Publishing services

Company Website: https://www.penguinrandomhousegrupoeditorial.com/

ASSUMPTION: Penguin Random House Grupo Editorial is a well-established company in the publishing industry, with a strong focus on marketing and promoting its books across various platforms.

📊 Role Analysis

Career Level: Entry-level marketing role with opportunities for growth and development.

Reporting Structure: The intern will report directly to the Marketing team lead.

Work Arrangement: Hybrid (4 days in the office, 1 day remote).

Growth Opportunities:

• Potential full-time employment after the completion of the internship.
• Opportunities to work on high-profile marketing campaigns and collaborate with industry professionals.
• Access to continuous training and professional development resources.

ASSUMPTION: This role offers excellent opportunities for career growth and development within the publishing industry, with a focus on marketing and digital strategies.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Barcelona.

Office Location(s): Barcelona, Catalonia, Spain

Geographic Context:

• Barcelona is the second-most populous city in Spain, with a vibrant cultural scene and a strong focus on technology and innovation.
• The city is known for its unique architecture, including the works of Antoni Gaudí, and its beautiful beaches along the Mediterranean coast.
• Barcelona is also a major hub for the publishing industry in Spain.

Work Schedule: Full-time (40 hours per week), with flexibility in scheduling.

ASSUMPTION: Barcelona offers a dynamic and multicultural work environment, with a strong focus on creativity, innovation, and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the company's careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• In-person or virtual interview with the Marketing team lead and/or HR representative.
• Background check and reference verification for the final candidate.

Key Assessment Areas:

• Communication skills in Spanish and, if applicable, English.
• Problem-solving and analytical skills.
• Cultural fit and alignment with company values.
• Marketing and digital strategy knowledge.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your enthusiasm for the publishing industry and marketing strategies.
• Showcase any relevant projects or coursework that showcases your skills in marketing, social media, or content creation.
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and company.

ATS Keywords: Marketing, Social Media, Campaign Management, Content Creation, Market Research, Proactivity, Creativity, Collaboration, Learning, Communication, Interest In Publishing, Interest In Marketing, Interest In Books

ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant skills and experiences to stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Google Workspace
• Social media management tools (e.g., Hootsuite, Buffer)
• CRM software (e.g., Salesforce, HubSpot)
• HTML and CSS

ASSUMPTION: Familiarity with these tools and technologies is not required, but any relevant experience will be beneficial for the role.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Continuous learning and development
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced work environment
• Strong focus on teamwork and collaboration
• Opportunities for professional growth and development
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you approach learning new marketing strategies and tools?
• Can you describe a time when you worked effectively in a team to achieve a common goal?
• How do you stay organized and manage multiple tasks in a fast-paced work environment?

ASSUMPTION: Candidates should be proactive, self-motivated, and able to work effectively in a team environment to succeed in this role.

⚠️ Potential Challenges

• Balancing multiple tasks and responsibilities in a fast-paced work environment.
• Adapting to a hybrid work arrangement, with a mix of in-office and remote work.
• Working with tight deadlines and managing multiple projects simultaneously.
• Navigating the publishing industry and understanding its unique dynamics.

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to work.

📈 Similar Roles Comparison

• This role focuses more on digital marketing and campaign management compared to traditional marketing roles.
• The publishing industry has unique dynamics and requires an understanding of book marketing strategies.
• This role offers opportunities for career growth and development within the publishing industry.

ASSUMPTION: Candidates should research the publishing industry and marketing strategies specific to the book publishing sector to succeed in this role.

📝 Sample Projects

• Developing and executing a social media marketing campaign for a new book release.
• Conducting market research and analysis to inform marketing strategies for a specific book or author.
• Creating and managing email marketing campaigns to promote upcoming book releases and events.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks involved in the marketing role at Penguin Random House Grupo Editorial.

❓ Key Questions to Ask During Interview

• What are the most important qualities you look for in a marketing intern?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does the company support the professional development of its interns?
• What opportunities are there for growth and advancement within the company?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://practicas.penguinrandomhousegrupoeditorial.com/
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for the interview by researching the publishing industry and marketing strategies specific to the book publishing sector.
• Follow up with the hiring manager one week after your interview to express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.