Practice Leader - Technology - Public Relations, Communications & Marketing

📌 Core Information

🔹 Job Title: Practice Leader - Technology - Public Relations, Communications & Marketing

🔹 Company: Burson

🔹 Location: UAE

🔹 Job Type: On-site

🔹 Category: 📣 Marketing Communications (MarCom)

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the Technology practice in the Middle East
• Driving revenue growth and market expansion
• Building and maintaining client relationships at the C-suite level
• Developing a high-performing team of professionals

ASSUMPTION: The position requires a deep engagement with the Middle East technology market to capitalize on regional opportunities and technological advances.

📋 Key Responsibilities

✅ Execute ambitious strategic plans to grow the Technology practice in the Middle East

✅ Cultivate and manage key client relationships at the senior executive level

✅ Lead business development initiatives, including crafting proposals and negotiating contracts

✅ Foster a high-performing, collaborative team environment

✅ Stay current with Middle Eastern technology trends and dynamics

✅ Represent Burson as a thought leader in the technology sector

✅ Oversee the P&L for the practice, ensuring fiscal responsibility and profitability

✅ Collaborate with other Burson practice leaders and teams

ASSUMPTION: The practice leader will work closely with cross-functional teams and external stakeholders to achieve business goals.

🎯 Required Qualifications

Education: Not specified

Experience: 20+ years in technology consulting, with leadership experience

Required Skills:

• Technology consulting expertise
• Strong business development acumen
• Proven leadership and management skills

Preferred Skills:

• Fluency in Arabic
• Deep understanding of AI and enterprise technology trends

ASSUMPTION: Candidates should have extensive experience in client relationship management and team leadership within a technology consulting context.

💰 Compensation & Benefits

Salary Range: Not specified; typically competitive for industry and region

Benefits:

• Comprehensive health insurance
• Performance bonuses
• Professional development opportunities

Working Hours: 40-hour work week

ASSUMPTION: Compensation is aligned with the leadership role's demands and market standards for the region.

📌 Applicant Insights

🔍 Company Context

Industry: Public Relations and Communications Services

Company Size: 5,001-10,000 employees, offering ample resources and support

Founded: Not specified

Company Description:

• Global leader in communications
• Focus on reputation as a competitive advantage
• Part of WPP, a leading creative transformation company

Company Specialties: Not specified

Company Website: www.bursonglobal.com

ASSUMPTION: The company's size suggests well-structured processes and significant opportunities for career advancement.

📊 Role Analysis

Career Level: Senior leadership

Reporting Structure: Likely reports to regional management or global leadership

Work Arrangement: Predominantly on-site with possible travel within the region

Growth Opportunities:

• Potential to establish regional leadership thought in technology communications
• Opportunity to shape and expand the practice's regional impact
• Access to cutting-edge projects and international networks

ASSUMPTION: Growth is closely linked to the success in expanding the technology practice and enhancing Burson's market position.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): UAE, with possible business trips within the Middle East

Geographic Context:

• Strategically located within a vibrant technological landscape
• Proximity to rapidly expanding markets
• Access to a diverse professional network

Work Schedule: Standard office hours with occasional flexibility as needed for business needs

ASSUMPTION: The UAE location offers ample business opportunities and a supportive professional environment for technology practices.

💼 Interview & Application Insights

Typical Process:

• Initial screening and assessment of credentials
• Interviews with HR and department leaders
• Final interview with senior management

Key Assessment Areas:

• Leadership and management capability
• Expertise in technology consulting
• Strategic vision for the practice

Application Tips:

• Emphasize leadership and client management successes
• Highlight understanding of Middle Eastern market trends
• Showcase innovative thinking in technology communications

ATS Keywords: Technology Consulting, Leadership, Business Development, C-suite Relationships

ASSUMPTION: The interview process is structured to assess both technical expertise and visionary leadership qualities.

🛠️ Tools & Technologies

• Industry-standard CRM and data analytics tools
• Technology trend analysis platforms
• Communication and collaboration software

ASSUMPTION: The role requires familiarity with state-of-the-art technology tools to drive practice initiatives efficiently.

👔 Cultural Fit Considerations

Company Values:

• Diversity, equity, and inclusion
• Innovation and creativity
• Client-centric approach

Work Style:

• Collaborative and team-oriented
• Driven and goal-focused
• Adaptable to change and proactive

Self-Assessment Questions:

• How do you inspire and lead a diverse team?
• Describe a time you navigated a challenging client relationship.
• How do you integrate market trends into strategic planning?

ASSUMPTION: A successful candidate will resonate with Burson's emphasis on diversity and innovation while demonstrating strong leadership abilities.

⚠️ Potential Challenges

• Managing a large team across multiple regions
• Keeping abreast of rapid technology changes
• Balancing client demands with practice growth goals
• Integrating innovative strategies with existing practices

ASSUMPTION: These challenges are inherent in the nature of leading a dynamic and expanding technology practice in a competitive market.

📈 Similar Roles Comparison

• Similar roles in competitive firms may offer remote flexibility
• This role may provide broader regional impact opportunities
• Position emphasizes visionary leadership more than most

ASSUMPTION: Comparing roles should consider the balance between responsibility level and the firm's strategic objectives within the technology sector.

📝 Sample Projects

• Developing a regional technology thought leadership series
• Leading a market entry strategy for a multinational tech client
• Innovating client solutions in response to the Middle East’s tech trends

ASSUMPTION: These projects indicate the scope of influence and innovation required in the role.

❓ Key Questions to Ask During Interview

• What are the main challenges facing the Technology practice today?
• How does Burson measure success in this role?
• What is the company's approach to integrating new technologies?
• Can you describe the team dynamics and culture?
• What growth opportunities exist for this role in the next five years?

ASSUMPTION: These questions aim to clarify the role's expectations, opportunities, and organizational support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume emphasizes relevant leadership experience
• Prepare a concise cover letter detailing your experience and vision for the practice
• Research Burson’s current market position and recent projects
• Networking with current employees for insights on company culture can be beneficial

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.