Praktikant (d/w/m) im Bereich Marketing und Verkauf

📌 Core Information

Job Title: Marketing and Sales Intern (d/w/m)

Company: Ford

Location: Germany (remote work not specified)

Job Type: Internship

Category: Marketing & Sales

Date Posted: April 23, 2025

Experience Level: Entry-level (0-2 years)

Remote Status: On-site (not specified as remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Supporting various sales and marketing tasks for the German, Austrian, and Swiss markets.
• Working within the Marketing & Sales department based in Cologne.
• Gaining practical experience in a global automotive company.
• Contributing to the team's success while learning and developing skills.

ASSUMPTION: This role is designed for students or recent graduates seeking practical experience in marketing and sales within the automotive industry.

📋 Key Responsibilities

ASSUMPTION: The core responsibilities section is quite brief. Here, we've assumed and expanded on the tasks an intern might perform based on industry standards.

✅ Marketing Support: Assist in market research, competitor analysis, and campaign planning. Help create and distribute marketing materials.

✅ Sales Support: Assist in sales planning, customer relationship management, and order processing. Contribute to sales reports and analysis.

✅ Event Support: Help organize and participate in trade shows, customer events, and other promotional activities.

✅ Administrative Tasks: Assist in day-to-day administrative tasks, such as data entry, document preparation, and correspondence.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Business, or a related field.

Experience: Little to no professional experience is required. However, relevant internships or projects are a plus.

Required Skills:

• Strong communication and teamwork skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Fluency in German and English (both spoken and written).
• Basic understanding of marketing and sales principles.

Preferred Skills:

• Knowledge of the automotive industry.
• Experience with CRM software (e.g., Salesforce, Microsoft Dynamics).
• Basic data analysis skills.

ASSUMPTION: While not explicitly stated, we assume that candidates should be enrolled in a relevant degree program and available for a minimum internship duration (e.g., 3-6 months).

💰 Compensation & Benefits

Salary Range: Internships at Ford typically offer a monthly stipend. The exact amount is not specified, but industry standards for marketing and sales internships in Germany range from €800 to €1,500 per month.

Benefits:

• Gain practical experience in a global company.
• Work in a dynamic and international team.
• Opportunity to network and build professional connections.

Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of working from home occasionally (not explicitly stated).

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing and sales internships in Germany. The actual stipend may vary depending on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Ford is a global automotive company with a strong presence in the German market. The company is known for its iconic brands, such as Ford and Lincoln, and its commitment to innovation and sustainability.

Company Size: Ford employs over 186,000 people worldwide, making it a large corporation with a significant impact on the automotive industry.

Founded: Ford was founded in 1903 by Henry Ford and has since grown into one of the world's leading vehicle manufacturers.

Company Description:

• Ford is committed to serving its customers, communities, and the world by providing the means for every person to move and pursue their dreams.
• The company aims to set the pace of innovation in the automotive industry and is dedicated to creating groundbreaking connected and electric vehicles for the future.
• Ford values its employees and fosters a culture of collaboration, diversity, and inclusion.

Company Specialties:

• Automotive manufacturing and sales.
• Financial services and mobility solutions.
• Research and development of electric vehicles and autonomous driving technologies.

Company Website: Ford Corporate Website

ASSUMPTION: The company description and specialties provided are based on Ford's official corporate website and LinkedIn profile. However, applicants should verify this information with the employer before making decisions.

📊 Role Analysis

Career Level: This role is an entry-level position suitable for students or recent graduates seeking practical experience in marketing and sales.

Reporting Structure: The intern will report directly to the Marketing & Sales department based in Cologne, Germany.

Work Arrangement: This role is on-site, with the possibility of occasional remote work (not explicitly stated).

Growth Opportunities:

• Gain practical experience in a global company.
• Develop skills in marketing, sales, and event planning.
• Network with industry professionals and build a strong professional foundation.
• Potential full-time employment opportunities after the internship, depending on performance and business needs.

ASSUMPTION: While not explicitly stated, we assume that this internship offers growth opportunities and the possibility of full-time employment after successful completion.

🌍 Location & Work Environment

Office Type: The intern will work in the Marketing & Sales department's office in Cologne, Germany.

Office Location(s): Cologne, Germany (exact address not specified).

Geographic Context:

• Cologne is the fourth-largest city in Germany and is known for its vibrant cultural scene, historic architecture, and the Rhine River.
• The city is well-connected by public transportation and has a bustling international airport.
• Cologne is home to several multinational corporations and offers a dynamic work environment.

Work Schedule: Full-time (40 hours/week) with flexible hours and the possibility of working from home occasionally (not explicitly stated).

ASSUMPTION: The work schedule provided is an estimate based on industry standards for internships in Germany. The actual work schedule may vary depending on the company's policies and the intern's specific role.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-person or video interview with the hiring manager and/or team members.
• Background check and onboarding for successful candidates.

Key Assessment Areas:

• Communication and teamwork skills.
• Problem-solving abilities and initiative.
• Adaptability and eagerness to learn.
• Language proficiency in German and English.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your enthusiasm for the automotive industry and Ford as a company.
• Prepare examples of your past projects or achievements that showcase your marketing and sales skills.

ATS Keywords: Marketing, Sales, Internship, Germany, Cologne, Automotive, Ford, CRM, Microsoft Office, German, English

ASSUMPTION: The application process and interview insights provided are based on industry standards and typical hiring practices for internships in Germany. However, applicants should verify this information with the employer before making decisions.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint).
• CRM software (e.g., Salesforce, Microsoft Dynamics) – depending on the specific tasks assigned.
• Social media platforms for marketing campaigns.

ASSUMPTION: The tools and technologies listed are based on industry standards and the specific tasks mentioned in the job description. However, the actual tools used may vary depending on the company's preferences and the intern's specific role.

👔 Cultural Fit Considerations

Company Values:

• One Ford: Working together collaboratively and inclusively to achieve common goals.
• Quality: Delivering excellence in everything we do.
• Innovation: Embracing change and continuously improving.

Work Style:

• Dynamic and fast-paced work environment.
• Collaborative and team-oriented culture.
• Opportunities for professional growth and development.

Self-Assessment Questions:

• How do you align with Ford's One Ford value, and how have you demonstrated this in past experiences?
• How do you approach working in a dynamic and fast-paced work environment, and what strategies do you use to manage your time effectively?
• What is your preferred work style, and how do you adapt to different team dynamics and work environments?

ASSUMPTION: The company values, work style, and self-assessment questions provided are based on Ford's official corporate website and LinkedIn profile. However, applicants should verify this information with the employer before making decisions.

⚠️ Potential Challenges

• Adapting to the fast-paced work environment and managing multiple tasks simultaneously.
• Balancing internship responsibilities with academic commitments.
• Overcoming language barriers and communicating effectively with international team members.
• Developing a strong understanding of the automotive industry and Ford's products and services.

ASSUMPTION: The potential challenges listed are based on industry standards and typical experiences for interns in Germany. However, the actual challenges faced may vary depending on the individual's specific role and circumstances.

📈 Similar Roles Comparison

• This role is similar to other marketing and sales internships in the automotive industry, but it offers the unique opportunity to work for a global company with a strong brand presence.
• Compared to other internships in Germany, this role may offer more responsibility and growth opportunities due to Ford's size and international presence.
• This role is an entry-level position, but it can lead to full-time employment opportunities and a successful career in the automotive industry.

ASSUMPTION: The role comparisons provided are based on industry standards and typical experiences for interns in Germany. However, the actual comparisons may vary depending on the individual's specific role and circumstances.

📝 Sample Projects

• Assist in the planning and execution of a marketing campaign for a new Ford model launch.
• Conduct market research on competitor activities and provide analysis and recommendations to the marketing team.
• Support the sales team in preparing customer presentations and sales materials.

ASSUMPTION: The sample projects listed are based on industry standards and the specific tasks mentioned in the job description. However, the actual projects assigned may vary depending on the company's needs and the intern's specific role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship role, and how will my work contribute to the team's success?
• How does this internship fit into Ford's overall marketing and sales strategy, and what opportunities are there for growth and development?
• What is the company culture like at Ford, and how does the Marketing & Sales department collaborate with other departments?
• What are the most important qualities and skills you are looking for in an intern for this role?
• What are the next steps in the interview process, and when can I expect to hear back about my application?

ASSUMPTION: The key questions to ask during the interview are based on industry standards and typical concerns for internship candidates. However, applicants should tailor their questions to the specific role and company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link: Apply Now
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare examples of your past projects or achievements that showcase your marketing and sales skills.
• Follow up on your application status one week after submission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.