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Praktikant Digital Marketing (w/m/x)

BMW Group
Full-time
On-site
Munich, Bavaria, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Praktikant Digital Marketing (w/m/x)

πŸ”Ή Company: BMW Group

πŸ”Ή Location: Munich, Bavaria, Germany

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 23, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the team in planning and implementing measures to attract and retain various customer target groups along the customer journey.
  • Developing communication strategies and managing digital campaigns across multiple channels.
  • Contributing to the automation and data-driven optimization of communication for increased conversion.
  • Collaborating with cross-functional teams and external partners.
  • Working in an international and dynamic team environment.

ASSUMPTION: This role is designed for students seeking practical experience in digital marketing and campaign management. It offers a comprehensive introduction to the field and the opportunity to work on real-world projects.

πŸ“‹ Key Responsibilities

βœ… Developing zielgerichtete Kommunikationsstrategien based on the needs of different customer segments.

βœ… Managing digital campaigns across various channels such as App, E-Mail, Car, Search Engine Advertising, Paid Social, and Display Ads.

βœ… Contributing to the automation and data-driven optimization of communication to increase conversion.

βœ… Measuring and continuously optimizing campaign performance.

βœ… Supporting the team in daily project management tasks.

βœ… Collaborating with internal and external stakeholders.

ASSUMPTION: Responsibilities may vary based on the specific needs of the team and the projects assigned during the internship.

🎯 Required Qualifications

Education: Students of business administration, business analytics, or a related field with a focus on marketing, media, or consumer research.

Experience: No professional experience required, but relevant practical experience or projects are a plus.

Required Skills:

  • Passion for digital marketing and its further development.
  • Proficient in MS Office, especially Excel, PowerPoint, and Word.
  • Strong analytical skills and customer-oriented mindset.
  • Fluent English; German is a plus.

Preferred Skills:

  • Experience with marketing tools and platforms.
  • Knowledge of the automotive industry.

ASSUMPTION: While specific industry knowledge is not required, a general interest in the automotive sector and its digital marketing landscape would be beneficial.

πŸ’° Compensation & Benefits

Salary Range: Industry standard for internships in Germany is €1,200 - €1,800 per month (gross). However, the BMW Group does not provide salary information for this role.

Benefits:

  • Comprehensive mentoring and onboarding.
  • Personal and professional development opportunities.
  • Flexible working hours and remote work options.
  • Attractive and fair compensation.
  • Student apartments (subject to availability and only at the Munich location).

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The BMW Group may offer a different compensation package.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The BMW Group is a leading premium manufacturer of automobiles and motorcycles, as well as a provider of premium financial services. It operates in the competitive and dynamic automotive industry.

Company Size: The BMW Group has over 159,000 employees worldwide, making it a large enterprise with a global presence.

Founded: The BMW Group was founded in 1916 and has a rich history in the automotive industry.

Company Description:

  • The BMW Group is committed to creating individual mobility that is more human, more intelligent, and more responsible.
  • The company's success is built on long-term thinking and responsible action, with sustainability being a key element of its corporate strategy.
  • The BMW Group offers a wide range of brands, including BMW, MINI, Rolls-Royce, and BMW Motorrad, as well as financial services.

Company Specialties:

  • Automotive
  • Information Technology
  • Data Science
  • Software Development
  • Artificial Intelligence
  • Data Security
  • Motorcycles
  • Financial Services
  • Mobility Services
  • Digital Services
  • IoT
  • Future of Mobility
  • Autonomous Driving
  • Connectivity
  • And Sheer Driving Pleasure

Company Website: bmwgroup.com

ASSUMPTION: The BMW Group's commitment to sustainability and innovation creates an environment that encourages growth and learning for interns.

πŸ“Š Role Analysis

Career Level: This role is designed for students seeking practical experience in digital marketing and campaign management. It offers a comprehensive introduction to the field and the opportunity to work on real-world projects.

Reporting Structure: Interns will report directly to the digital marketing team and work closely with various internal and external stakeholders.

Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the team's needs and the intern's availability.

Growth Opportunities:

  • Learning from experienced professionals in the field.
  • Gaining practical experience in digital marketing and campaign management.
  • Developing a professional network within the automotive industry.
  • Potential full-time employment opportunities after the internship, depending on performance and business needs.

ASSUMPTION: The BMW Group offers a supportive and collaborative work environment that encourages interns to grow both personally and professionally.

🌍 Location & Work Environment

Office Type: The BMW Group's headquarters in Munich offers a modern and collaborative work environment with state-of-the-art facilities.

Office Location(s): Petuelring 130, Munich, 80788, DE

Geographic Context:

  • Munich is the capital of Bavaria and the third-largest city in Germany, with a population of over 1.5 million people.
  • The city is known for its rich history, vibrant culture, and high quality of life.
  • Munich is a major economic hub and home to many international companies, including the BMW Group.

Work Schedule: The work schedule for this internship is full-time (40 hours per week), with a flexible arrangement that may include remote work.

ASSUMPTION: Munich offers a dynamic and multicultural environment that is well-suited for interns seeking to gain international experience.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the BMW Group's careers portal.
  • Phone or video screening to assess language skills and cultural fit.
  • In-person or video interview with the hiring manager and team members to discuss the role and the candidate's qualifications.
  • Background check and onboarding for successful candidates.

Key Assessment Areas:

  • Language skills (English and German, if applicable).
  • Cultural fit and alignment with the BMW Group's values.
  • Analytical skills and problem-solving abilities.
  • Communication and teamwork skills.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Demonstrate your passion for digital marketing and your understanding of the automotive industry.
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.

ATS Keywords: Digital Marketing, Campaign Management, Customer Journey, Communication Strategies, Digital Campaigns, Data Analysis, Project Management, Team Collaboration, Creativity, MS Office, English, German

ASSUMPTION: The BMW Group's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the team.

πŸ› οΈ Tools & Technologies

  • MS Office Suite (Excel, PowerPoint, Word)
  • Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud, etc.)
  • Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and the projects assigned during the internship.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Innovation
  • Responsibility
  • Quality
  • Diversity

Work Style:

  • Collaborative and team-oriented
  • Dynamic and fast-paced
  • Data-driven and analytical
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • How do you align with the BMW Group's customer-centric approach to business?
  • How do you approach working in a dynamic and collaborative team environment?
  • How do you ensure high-quality work and attention to detail in a fast-paced setting?

ASSUMPTION: The BMW Group values a diverse and inclusive work environment that fosters collaboration, innovation, and continuous learning.

⚠️ Potential Challenges

  • The fast-paced and dynamic nature of the role may require quick adaptation and multitasking.
  • The role may involve working with complex data sets and tools, which may present a learning curve for some candidates.
  • The internship may require occasional weekend or evening work to support campaign launches or events.
  • The competitive automotive industry may present unique challenges and opportunities for growth.

ASSUMPTION: The BMW Group offers a supportive and collaborative work environment that helps interns overcome challenges and develop their skills.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to digital marketing internships in other industries, but with a focus on the automotive sector.
  • The BMW Group's global presence and diverse product portfolio offer unique opportunities for interns to gain international experience and exposure to various brands and markets.
  • This role may provide a pathway to a career in digital marketing within the automotive industry or a related field.

ASSUMPTION: The BMW Group's digital marketing internship offers a unique combination of industry-specific experience and global exposure that sets it apart from similar roles in other industries.

πŸ“ Sample Projects

  • Developing a targeted communication strategy for a new electric vehicle launch.
  • Managing a social media campaign to increase brand awareness and engagement among a specific customer segment.
  • Analyzing campaign performance data to optimize communication channels and improve conversion rates.

ASSUMPTION: The BMW Group's digital marketing internship offers a range of projects that allow interns to gain practical experience and develop their skills in a real-world setting.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role support the team's overall goals and objectives?
  • What opportunities are there for professional development and growth within the team and the organization?
  • How does the BMW Group support work-life balance for its interns?
  • What is the typical career path for someone in this role, and how has it evolved over time?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the BMW Group's careers portal.
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
  • Follow up with the BMW Group's HR team after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.