🔹 Job Title: Praktikant Experiential Marketing (w/m/x)
🔹 Company: BMW Group
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role is designed for students seeking practical experience in event management and marketing, with a focus on international events and customer experience.
✅ Supporting the planning and execution of international events, including concept development, organization, implementation, and follow-up of both offline and online formats
✅ Collaborating with various stakeholders within the BMW Group, such as the marketing communication and product management departments
✅ Contributing own ideas and creating positive customer experiences
✅ Coordinating with agencies and service providers, as well as supporting vehicle handling
ASSUMPTION: The role requires strong organizational skills, teamwork, and the ability to work independently. Familiarity with MS Office, particularly Excel and PowerPoint, is essential.
Education: Studying Event Management, Business Administration, or a related field, ideally in the second half of the degree program
Experience: Practical experience in marketing or event management is preferred
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong interest in marketing and event management, as well as the ability to work well in a team and communicate effectively.
Salary Range: As this is an internship, the salary is not specified. However, interns at BMW Group typically receive a monthly allowance of around €1,200 to €1,500 (gross) in Germany.
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on factors such as the candidate's qualifications and the duration of the internship.
Industry: Motor vehicle manufacturing. The BMW Group is one of the world's leading premium manufacturers of automobiles and motorcycles, with a strong focus on innovation, sustainability, and customer experience.
Company Size: The BMW Group has over 10,000 employees in Germany and more than 159,000 employees worldwide. As an intern, you will have the opportunity to work with various departments and gain insights into the company's operations.
Founded: The BMW Group was founded in 1916 and has since grown into a global company with a strong brand and a reputation for quality and innovation.
Company Description:
Company Specialties:
Company Website: bmwgroup.com
ASSUMPTION: The BMW Group is a large, global company with a strong brand and a reputation for quality and innovation. As an intern, you will have the opportunity to work with various departments and gain insights into the company's operations.
Career Level: This role is designed for students seeking practical experience in event management and marketing. It is an entry-level position that offers the opportunity to gain valuable skills and experience in the field.
Reporting Structure: The intern will report directly to the Experiential Marketing team within the BMW Group's marketing department.
Work Arrangement: This is an on-site, full-time internship with a duration of 6 months.
Growth Opportunities:
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in event management and marketing, while also developing valuable skills and building a professional network.
Office Type: The BMW Group's headquarters in Munich is a modern, state-of-the-art facility with a collaborative work environment.
Office Location(s): Petuelring 130, Munich, 80788, DE
Geographic Context:
Work Schedule: Full-time (40 hours per week), with flexible working hours and the opportunity for mobile work.
ASSUMPTION: The work environment at the BMW Group is collaborative, innovative, and focused on sustainability. The company offers a modern, state-of-the-art facility with a strong focus on employee development and growth.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Event Management, Marketing, Customer Experience, International Events, Stakeholder Collaboration, MS Office, Excel, PowerPoint
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant education, experience, and skills. The interview process will focus on assessing the candidate's fit for the role and the company culture.
ASSUMPTION: The tools and technologies required for this role are standard for event management and marketing. Familiarity with these tools is essential for success in the role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The BMW Group values a diverse and inclusive work environment, with a strong focus on innovation, sustainability, and customer experience. Candidates should assess their fit with the company's values and work style before applying.
ASSUMPTION: These challenges are inherent to the role of event management and marketing. Successful candidates will have strong organizational skills, the ability to work well under pressure, and a customer-centric mindset.
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in event management and marketing, while also developing valuable skills and building a professional network.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects may vary depending on the specific needs and priorities of the BMW Group.
ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for growth and development. Candidates should tailor their questions to the specific role and company.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.