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Praktikant Experiential Marketing (w/m/x)

BMW Group
Full-time
On-site
Munich, Bavaria, Germany
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Praktikant Experiential Marketing (w/m/x)

πŸ”Ή Company: BMW Group

πŸ”Ή Location: Munich, Bavaria, Germany

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-21

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site (with possible remote work)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting the team in the conception, planning, and execution of events.
  • Assisting in defining, planning, and managing potential and existing partners.
  • Preparing information and creating presentation materials.
  • Supporting the BMW M Marketing Fuhrpark in various tasks.
  • Responsibility for meetings, protocols, and team management tasks.
  • Gaining insights and contributing to various other projects.

ASSUMPTION: This role is designed to provide practical experience and exposure to various aspects of experiential marketing within the automotive industry.

πŸ“‹ Key Responsibilities

βœ… Support the team in the conception, planning, and execution of events.

βœ… Assist in defining, planning, and managing potential and existing partners.

βœ… Prepare information and create presentation materials.

βœ… Support the BMW M Marketing Fuhrpark in various tasks.

βœ… Responsibility for meetings, protocols, and team management tasks.

βœ… Gain insights and contribute to various other projects.

ASSUMPTION: The responsibilities listed are subject to change based on the team's needs and the intern's skills and interests.

🎯 Required Qualifications

Education: Students of business administration, industrial engineering, communication sciences, marketing, or a related field.

Experience: Ideally, some practical experience in the automotive industry or a creative/event agency.

Required Skills:

  • Strong communication skills.
  • Creativity and a structured working style.
  • Flexibility, result-orientedness, and reliability.
  • Proficiency in MS Office.
  • Very good English skills in speaking and writing.
  • Valid driver's license (class B).

Preferred Skills:

  • Previous experience in event planning or marketing.
  • Familiarity with the automotive industry.

ASSUMPTION: While not explicitly stated, it is assumed that applicants should have a strong interest in marketing and events, as well as a willingness to learn and adapt in a dynamic environment.

πŸ’° Compensation & Benefits

Salary Range: As this is an internship, the salary is not specified. However, interns at BMW Group typically receive a competitive stipend.

Benefits:

  • Comprehensive mentoring and onboarding.
  • Personal and professional development opportunities.
  • Flexible working hours and mobile work.
  • Attractive and fair compensation.
  • Student apartments (subject to availability and location).
  • Additional benefits listed on the BMW Group careers website.

Working Hours: Full-time (40 hours per week).

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the automotive industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: The BMW Group is a leading premium manufacturer of automobiles and motorcycles, as well as a provider of premium financial services. The company operates in the motor vehicle manufacturing industry.

Company Size: The BMW Group has over 10,000 employees worldwide, providing a large and diverse work environment for interns.

Founded: The BMW Group was founded in 1916, with a rich history and extensive experience in the automotive industry.

Company Description:

  • The BMW Group offers a wide range of products and services, including automobiles, motorcycles, and financial services.
  • The company has a strong focus on innovation, sustainability, and premium quality.
  • The BMW Group is committed to creating a diverse and inclusive work environment.

Company Specialties:

  • Automotive.
  • Information Technology.
  • Data Science.
  • Software Development.
  • Artificial Intelligence.
  • Data Security.
  • Motorcycles.
  • Financial Services.
  • Mobility Services.
  • Digital Services.
  • IoT.
  • Future of Mobility.
  • Autonomous Driving.
  • Connectivity.
  • And Sheer Driving Pleasure.

Company Website: bmwgroup.com

ASSUMPTION: The provided company information is based on the BMW Group's LinkedIn profile and official website.

πŸ“Š Role Analysis

Career Level: This internship is designed for students seeking practical experience in experiential marketing.

Reporting Structure: The intern will report directly to the Experiential Marketing team.

Work Arrangement: This role is primarily on-site, with potential opportunities for remote work.

Growth Opportunities:

  • Gain practical experience in event planning and management.
  • Develop skills in partner management and stakeholder communication.
  • Contribute to various projects and initiatives within the team.
  • Potential for full-time employment after the internship, depending on performance and business needs.

ASSUMPTION: The growth opportunities listed are based on typical internship experiences and may vary depending on the team's needs and the intern's performance.

🌍 Location & Work Environment

Office Type: The BMW Group's headquarters is a modern, collaborative workspace.

Office Location(s): Petuelring 130, Munich, 80788, DE

Geographic Context:

  • Munich is the capital of Bavaria and the third-largest city in Germany.
  • The city is known for its vibrant culture, rich history, and strong economy.
  • Munich is home to several major industries, including automotive, technology, and finance.

Work Schedule: The work schedule is primarily Monday to Friday, with the possibility of occasional weekend work for events.

ASSUMPTION: The work environment and schedule may vary depending on the specific needs of the team and the events being planned.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission.
  • Phone or video screening.
  • On-site or virtual interview with the hiring manager and/or team members.
  • Background check and onboarding for successful candidates.

Key Assessment Areas:

  • Communication skills and ability to work effectively in a team.
  • Creativity and problem-solving skills.
  • Adaptability and willingness to learn.
  • Proficiency in MS Office and English language skills.

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Demonstrate your enthusiasm for marketing and events, as well as your understanding of the automotive industry.
  • Prepare examples of past projects or initiatives that showcase your skills and accomplishments.
  • Follow up with the hiring manager after the interview to express your interest in the role.

ATS Keywords: Experiential Marketing, Event Planning, Partner Management, Stakeholder Communication, Marketing Intern, BMW Group, Munich, Bavaria, Germany

ASSUMPTION: The application process and interview tips provided are based on typical internship experiences and may vary depending on the specific hiring manager and team.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint).
  • Project management tools (e.g., Asana, Trello, Microsoft Project).
  • Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo).

ASSUMPTION: The tools and technologies listed are common in event planning and marketing roles and may vary depending on the team's specific needs and preferences.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity.
  • Innovation and continuous improvement.
  • Responsibility and sustainability.
  • Collaboration and teamwork.
  • Integrity and fairness.

Work Style:

  • Dynamic and fast-paced work environment.
  • Strong focus on teamwork and collaboration.
  • Opportunities for personal and professional growth.
  • Flexible and adaptable work style.

Self-Assessment Questions:

  • Do you have a strong interest in marketing and events, and a willingness to learn and adapt in a dynamic environment?
  • Are you comfortable working in a team and collaborating with various stakeholders?
  • Do you have strong communication skills and the ability to manage multiple tasks and projects simultaneously?

ASSUMPTION: The cultural fit considerations listed are based on the BMW Group's official website and typical internship experiences.

⚠️ Potential Challenges

  • The role may require working on weekends or evenings for events.
  • The work can be demanding and fast-paced, with tight deadlines and high expectations.
  • The intern may need to adapt to changes in priorities and tasks based on the team's needs.
  • The role may require travel for events and partner meetings.

ASSUMPTION: The potential challenges listed are based on typical internship experiences and may vary depending on the specific team and events.

πŸ“ˆ Similar Roles Comparison

  • This role focuses on experiential marketing, while related roles in event planning or marketing may have a broader scope.
  • Experiential marketing roles often require strong communication skills and the ability to work effectively in a team.
  • Career progression in experiential marketing may involve moving into more senior roles within the marketing department or transitioning into other areas of the business.

ASSUMPTION: The role comparisons provided are based on typical career paths and may vary depending on the specific industry and company.

πŸ“ Sample Projects

  • Planning and executing a BMW Group event, such as a product launch or customer experience event.
  • Managing relationships with event partners, such as caterers, venues, and entertainment providers.
  • Developing and implementing a social media campaign to promote an upcoming event or product launch.

ASSUMPTION: The sample projects listed are based on typical internship experiences and may vary depending on the specific team and events.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the broader marketing strategy for the BMW Group?
  • What opportunities are there for professional development and growth within the team and the company?
  • How does the team collaborate and communicate with other departments within the BMW Group?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: The interview questions provided are based on typical internship experiences and may vary depending on the specific hiring manager and team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the following link: bmwgroup.jobs/richtig-bewerben.html
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare examples of past projects or initiatives that showcase your skills and accomplishments.
  • Follow up with the hiring manager after the interview to express your interest in the role.
  • If selected, complete the onboarding process and start your internship.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.