📌 Core Information
🔹 Job Title: Praktikant Experiential Marketing (w/m/x)
🔹 Company: BMW Group
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-21
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (with possible remote work)
🚀 Job Overview
Key aspects of this role include:
- Supporting the team in the conception, planning, and execution of events.
- Assisting in defining, planning, and managing potential and existing partners.
- Preparing information and creating presentation materials.
- Supporting the BMW M Marketing Fuhrpark in various tasks.
- Responsibility for meetings, protocols, and team management tasks.
- Gaining insights and contributing to various other projects.
ASSUMPTION: This role is designed to provide practical experience and exposure to various aspects of experiential marketing within the automotive industry.
📋 Key Responsibilities
✅ Support the team in the conception, planning, and execution of events.
✅ Assist in defining, planning, and managing potential and existing partners.
✅ Prepare information and create presentation materials.
✅ Support the BMW M Marketing Fuhrpark in various tasks.
✅ Responsibility for meetings, protocols, and team management tasks.
✅ Gain insights and contribute to various other projects.
ASSUMPTION: The responsibilities listed are subject to change based on the team's needs and the intern's skills and interests.
🎯 Required Qualifications
Education: Students of business administration, industrial engineering, communication sciences, marketing, or a related field.
Experience: Ideally, some practical experience in the automotive industry or a creative/event agency.
Required Skills:
- Strong communication skills.
- Creativity and a structured working style.
- Flexibility, result-orientedness, and reliability.
- Proficiency in MS Office.
- Very good English skills in speaking and writing.
- Valid driver's license (class B).
Preferred Skills:
- Previous experience in event planning or marketing.
- Familiarity with the automotive industry.
ASSUMPTION: While not explicitly stated, it is assumed that applicants should have a strong interest in marketing and events, as well as a willingness to learn and adapt in a dynamic environment.
💰 Compensation & Benefits
Salary Range: As this is an internship, the salary is not specified. However, interns at BMW Group typically receive a competitive stipend.
Benefits:
- Comprehensive mentoring and onboarding.
- Personal and professional development opportunities.
- Flexible working hours and mobile work.
- Attractive and fair compensation.
- Student apartments (subject to availability and location).
- Additional benefits listed on the BMW Group careers website.
Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the automotive industry.
📌 Applicant Insights
🔍 Company Context
Industry: The BMW Group is a leading premium manufacturer of automobiles and motorcycles, as well as a provider of premium financial services. The company operates in the motor vehicle manufacturing industry.
Company Size: The BMW Group has over 10,000 employees worldwide, providing a large and diverse work environment for interns.
Founded: The BMW Group was founded in 1916, with a rich history and extensive experience in the automotive industry.
Company Description:
- The BMW Group offers a wide range of products and services, including automobiles, motorcycles, and financial services.
- The company has a strong focus on innovation, sustainability, and premium quality.
- The BMW Group is committed to creating a diverse and inclusive work environment.
Company Specialties:
- Automotive.
- Information Technology.
- Data Science.
- Software Development.
- Artificial Intelligence.
- Data Security.
- Motorcycles.
- Financial Services.
- Mobility Services.
- Digital Services.
- IoT.
- Future of Mobility.
- Autonomous Driving.
- Connectivity.
- And Sheer Driving Pleasure.
Company Website: bmwgroup.com
ASSUMPTION: The provided company information is based on the BMW Group's LinkedIn profile and official website.
📊 Role Analysis
Career Level: This internship is designed for students seeking practical experience in experiential marketing.
Reporting Structure: The intern will report directly to the Experiential Marketing team.
Work Arrangement: This role is primarily on-site, with potential opportunities for remote work.
Growth Opportunities:
- Gain practical experience in event planning and management.
- Develop skills in partner management and stakeholder communication.
- Contribute to various projects and initiatives within the team.
- Potential for full-time employment after the internship, depending on performance and business needs.
ASSUMPTION: The growth opportunities listed are based on typical internship experiences and may vary depending on the team's needs and the intern's performance.
🌍 Location & Work Environment
Office Type: The BMW Group's headquarters is a modern, collaborative workspace.
Office Location(s): Petuelring 130, Munich, 80788, DE
Geographic Context:
- Munich is the capital of Bavaria and the third-largest city in Germany.
- The city is known for its vibrant culture, rich history, and strong economy.
- Munich is home to several major industries, including automotive, technology, and finance.
Work Schedule: The work schedule is primarily Monday to Friday, with the possibility of occasional weekend work for events.
ASSUMPTION: The work environment and schedule may vary depending on the specific needs of the team and the events being planned.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening.
- On-site or virtual interview with the hiring manager and/or team members.
- Background check and onboarding for successful candidates.
Key Assessment Areas:
- Communication skills and ability to work effectively in a team.
- Creativity and problem-solving skills.
- Adaptability and willingness to learn.
- Proficiency in MS Office and English language skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your enthusiasm for marketing and events, as well as your understanding of the automotive industry.
- Prepare examples of past projects or initiatives that showcase your skills and accomplishments.
- Follow up with the hiring manager after the interview to express your interest in the role.
ATS Keywords: Experiential Marketing, Event Planning, Partner Management, Stakeholder Communication, Marketing Intern, BMW Group, Munich, Bavaria, Germany
ASSUMPTION: The application process and interview tips provided are based on typical internship experiences and may vary depending on the specific hiring manager and team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
- Event planning and management software (e.g., Cvent, Eventbrite, Bizzabo).
ASSUMPTION: The tools and technologies listed are common in event planning and marketing roles and may vary depending on the team's specific needs and preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity.
- Innovation and continuous improvement.
- Responsibility and sustainability.
- Collaboration and teamwork.
- Integrity and fairness.
Work Style:
- Dynamic and fast-paced work environment.
- Strong focus on teamwork and collaboration.
- Opportunities for personal and professional growth.
- Flexible and adaptable work style.
Self-Assessment Questions:
- Do you have a strong interest in marketing and events, and a willingness to learn and adapt in a dynamic environment?
- Are you comfortable working in a team and collaborating with various stakeholders?
- Do you have strong communication skills and the ability to manage multiple tasks and projects simultaneously?
ASSUMPTION: The cultural fit considerations listed are based on the BMW Group's official website and typical internship experiences.
⚠️ Potential Challenges
- The role may require working on weekends or evenings for events.
- The work can be demanding and fast-paced, with tight deadlines and high expectations.
- The intern may need to adapt to changes in priorities and tasks based on the team's needs.
- The role may require travel for events and partner meetings.
ASSUMPTION: The potential challenges listed are based on typical internship experiences and may vary depending on the specific team and events.
📈 Similar Roles Comparison
- This role focuses on experiential marketing, while related roles in event planning or marketing may have a broader scope.
- Experiential marketing roles often require strong communication skills and the ability to work effectively in a team.
- Career progression in experiential marketing may involve moving into more senior roles within the marketing department or transitioning into other areas of the business.
ASSUMPTION: The role comparisons provided are based on typical career paths and may vary depending on the specific industry and company.
📝 Sample Projects
- Planning and executing a BMW Group event, such as a product launch or customer experience event.
- Managing relationships with event partners, such as caterers, venues, and entertainment providers.
- Developing and implementing a social media campaign to promote an upcoming event or product launch.
ASSUMPTION: The sample projects listed are based on typical internship experiences and may vary depending on the specific team and events.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing strategy for the BMW Group?
- What opportunities are there for professional development and growth within the team and the company?
- How does the team collaborate and communicate with other departments within the BMW Group?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: The interview questions provided are based on typical internship experiences and may vary depending on the specific hiring manager and team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: bmwgroup.jobs/richtig-bewerben.html
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of past projects or initiatives that showcase your skills and accomplishments.
- Follow up with the hiring manager after the interview to express your interest in the role.
- If selected, complete the onboarding process and start your internship.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
