📌 Core Information
🔹 Job Title: Praktikant:in im Bereich Unternehmenskommunikation - Schwerpunkt Social Media (m/w/d)
🔹 Company: Bertelsmann SE & Co. KGaA - Corporate Center
🔹 Location: Gütersloh, North Rhine-Westphalia, Germany
🔹 Job Type: Intern
🔹 Category: Corporate Communications
🔹 Date Posted: 2025-07-07
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the creation of editorial content for social media channels
- Planning and implementing creative content formats
- Engaging in community management and monitoring trends
- Contributing to campaigns focused on corporate themes and events
ASSUMPTION: This role is ideal for students pursuing a degree in media, communication, or a related field, seeking practical experience in corporate communications with a focus on social media.
📋 Key Responsibilities
✅ Supporting the creation of editorial content for social media channels (TikTok, Instagram, LinkedIn, YouTube)
✅ Planning, conception, and implementation of creative content formats, especially short videos and reels
✅ Active community management and monitoring of current trends
✅ Contribution to the development of campaigns with a focus on corporate themes, events, and diversity & inclusion
✅ Participation in events such as the Bertelsmann Party, Lesestadt Gütersloh, exhibitions, or cultural formats
✅ Support in the organization and implementation of podcast episodes as part of the communication strategy
✅ Research and editorial support for cross-departmental communication projects
ASSUMPTION: The role requires strong organizational skills, creativity, and the ability to work well within a team.
🎯 Required Qualifications
Education: Pursuing a bachelor's or master's degree in media, communication, journalism, or a related field
Experience: No professional experience required
Required Skills:
- Advanced knowledge of social media trends and creative content production
- Good editorial skills and a sense for visual design
- Structured working methods, team skills, and initiative
- Very good German language skills, good English language skills are desirable
Preferred Skills:
- Experience with tools such as Canva, CapCut, or Adobe Creative Cloud
ASSUMPTION: Candidates should have a strong interest in digital communication and social media trends, as well as good organizational skills and the ability to work well within a team.
💰 Compensation & Benefits
Salary Range: Industry-standard salary ranges for internships in Germany typically fall between €400 - €600 per month. However, the exact salary for this role may vary based on the company's compensation policies.
Benefits:
- Flexible working hours and mobile working
- Regular networking events for interns
- Support with housing search in the Gütersloh region
- Employee discounts and inspiring work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the company's compensation policies.
📌 Applicant Insights
🔍 Company Context
Industry: Bertelsmann is a global media, services, and education company with operations in over 50 countries worldwide. It consists of various divisions, including RTL Group, Penguin Random House, BMG, Arvato Group, Bertelsmann Marketing Services, Bertelsmann Education Group, and Bertelsmann Investments.
Company Size: Bertelsmann is a large corporation with over 117,000 employees globally. Working at Bertelsmann offers opportunities to collaborate with diverse teams and contribute to various projects across different divisions.
Founded: Bertelsmann was founded in 1835 by Carl Bertelsmann and is headquartered in Gütersloh, Germany.
Company Description:
- Bertelsmann is a leading international media and services company that operates in over 50 countries worldwide.
- The company's portfolio includes businesses in media, education, and services, with a focus on digital transformation and innovation.
- Bertelsmann is committed to sustainability and corporate responsibility, aiming to create positive change through its businesses and initiatives.
Company Specialties:
- Media: RTL Group, Penguin Random House, BMG
- Services: Arvato Group, Bertelsmann Marketing Services
- Education: Bertelsmann Education Group, Bertelsmann Investments
Company Website: bfs-finance.com
ASSUMPTION: Bertelsmann offers a dynamic and international work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Corporate Communications team within the Bertelsmann Corporate Center.
Work Arrangement: Hybrid (on-site with flexible remote work options)
Growth Opportunities:
- Potential full-time employment opportunities after the internship
- Chance to work on diverse projects and gain experience in corporate communications
- Networking opportunities with professionals in the field
ASSUMPTION: This internship offers a unique opportunity to gain practical experience in corporate communications and contribute to the social media presence of an international corporation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Gütersloh, North Rhine-Westphalia, Germany
Geographic Context:
- Gütersloh is a city in the eastern part of North Rhine-Westphalia, Germany, with a population of approximately 100,000 people.
- The city is known for its vibrant cultural scene, including various museums, theaters, and festivals.
- Gütersloh is also home to several major corporations, such as Bertelsmann, Bertelsmann Printing Group, and Bertelsmann Direct Group.
Work Schedule: Full-time (40 hours per week) with flexible working hours and mobile working options
ASSUMPTION: Gütersloh offers a pleasant working environment with a mix of urban and rural settings, providing easy access to nature and outdoor activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- On-site or virtual interview with the Corporate Communications team
- Background check and onboarding
Key Assessment Areas:
- Relevant education and experience in media, communication, or a related field
- Strong interest in digital communication and social media trends
- Excellent editorial skills and a sense for visual design
- Structured working methods, team skills, and initiative
- Very good German language skills, good English language skills are desirable
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include specific examples of your experience with social media content creation and community management
- Demonstrate your understanding of the company and the role by addressing the required qualifications and skills in your application
ATS Keywords: Social media, content creation, community management, corporate communications, editorial skills, visual design, teamwork, initiative, German language, English language
ASSUMPTION: The application process for this internship is competitive, and candidates should highlight their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Social media platforms: TikTok, Instagram, LinkedIn, YouTube
- Content creation tools: Canva, CapCut, Adobe Creative Cloud
- Project management tools: Asana, Trello, or similar
- Communication and collaboration tools: Microsoft Office Suite, Google Workspace, or similar
ASSUMPTION: Familiarity with these tools is desirable, but not always required, as the company may provide training and support.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Entrepreneurial spirit
- Responsibility and sustainability
- Collaboration and teamwork
- Customer focus
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional collaboration and teamwork
- Focus on results and continuous improvement
- Flexible and adaptable to change
- Strong commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- How do your personal values align with the company's core values?
- Are you comfortable working in a dynamic and fast-paced environment, and how do you adapt to change?
- How do you approach collaboration and teamwork, and can you provide an example of a successful team project you've worked on?
ASSUMPTION: Candidates should be able to demonstrate their fit with the company's values and work style, as well as their ability to thrive in a dynamic and collaborative environment.
⚠️ Potential Challenges
- Managing multiple social media channels and content formats simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithms
- Balancing the need for creativity and innovation with the company's brand guidelines and messaging
- Adapting to the company's dynamic work environment and priorities
ASSUMPTION: These challenges can be overcome with strong organizational skills, creativity, and the ability to work well within a team.
📈 Similar Roles Comparison
- This role is unique in its focus on social media content creation and community management within a corporate communications context.
- Similar roles in other industries may have a broader focus on public relations, marketing, or brand management.
- Career progression in this role may lead to positions in corporate communications, social media management, or related fields within the company or other organizations.
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from related positions in other industries.
📝 Sample Projects
- Developing and implementing a social media campaign to promote an upcoming company event or product launch
- Creating and editing engaging content for the company's social media channels, such as TikTok videos or Instagram reels
- Monitoring and analyzing social media trends and metrics to inform content strategy and improve performance
ASSUMPTION: These sample projects illustrate the hands-on and creative nature of the role, as well as the importance of data-driven decision-making and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader corporate communications strategy, and how will my work contribute to its success?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance, and what resources are available to employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to these initiatives?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your commitment to understanding the expectations and opportunities associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your social media content creation and community management experience
- Research the company and the role to demonstrate your understanding and enthusiasm
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
