📌 Core Information
🔹 Job Title: Praktikant:in (m/w/d) im Brand Management Respiratory Team (Deutschland & Schweiz)
🔹 Company: Haleon
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing & Branding
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand management for respiratory products in Germany and Switzerland
- Collaborating with internal stakeholders and external agencies
- Conducting market and competitive analyses
- Developing communication measures for TV, YouTube, and social media
- Managing digital projects and website content
ASSUMPTION: This role is ideal for students seeking practical marketing experience in the consumer health industry.
📋 Key Responsibilities
✅ Supporting the development and adaptation of communication measures for TV, YouTube, and social media for brands like Otriven, Otricomplex, and Neocitran
✅ Conducting competitive and market analyses for the German and Swiss markets
✅ Collaborating closely with internal stakeholders and external agencies
✅ Supporting digital projects, website management, and Amazon store operations
✅ Overseeing own projects and leading them to completion
ASSUMPTION: Successful candidates will have strong analytical skills, creativity, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Enrolled student in a bachelor's or master's program
Experience: Previous internships or relevant work experience is a plus but not required
Required Skills:
- Fluency in German and English
- Proficient in PowerPoint and Excel
- Strong analytical skills
- Creativity and team collaboration
- Market analysis and digital project support
Preferred Skills:
- Experience with website management and social media management
- Knowledge of the consumer health industry
ASSUMPTION: While a marketing-focused degree is not required, a genuine interest in marketing is essential for this role.
💰 Compensation & Benefits
Salary Range: €1,500 - €2,000 per month (gross) based on industry standards for entry-level marketing interns in Germany
Benefits:
- Health benefits and corporate benefits
- Canteen subsidy
- Training opportunities, including a 'Mini-MBA' program
- Mobility allowance
Working Hours: Full-time (40 hours/week) with flexible working hours
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer health, with a focus on over-the-counter (OTC) medications and supplements
Company Size: Large (10,001+ employees), offering a diverse and international work environment
Founded: 2022, following the spin-off from GlaxoSmithKline (GSK)
Company Description:
- Haleon is a global leader in consumer health, with a portfolio of iconic brands such as Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren
- Committed to delivering better everyday health with humanity, combining deep human understanding and trusted science
- Focused on making everyday health more inclusive, achievable, and sustainable
Company Specialties:
- Consumer goods and consumer health
Company Website: www.haleon.com
ASSUMPTION: Haleon's diverse workforce and inclusive environment celebrate unique perspectives and promote fair and equitable outcomes for everyone.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: This role reports directly to the Brand Manager for the Respiratory Team in Germany and Switzerland
Work Arrangement: Hybrid, with 3 days on-site and 2 days remote, offering flexibility and a good work-life balance
Growth Opportunities:
- Gain practical experience in brand management and marketing
- Develop analytical and creative skills
- Work on international projects and collaborate with diverse teams
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship provides a unique opportunity to gain hands-on experience in the consumer health industry and contribute to the success of well-known brands.
🌍 Location & Work Environment
Office Type: Modern and centrally located office in Munich, with a hybrid work arrangement
Office Location(s): Haleon's Munich office is located at:
Haleon GmbH
Rosenheimer Str. 145a
81671 Munich, Germany
Geographic Context:
- Munich is the capital and most populous city of Bavaria, offering a high quality of life, vibrant culture, and numerous job opportunities
- The city is well-connected by public transportation, with the office located near the Rosenheimer Platz U-Bahn station
- Munich is known for its annual Oktoberfest celebration, as well as its rich history and architectural heritage
Work Schedule: Full-time (40 hours/week), with flexible working hours and the possibility to work from home up to 2 days per week
ASSUMPTION: Munich offers a dynamic and multicultural environment, with a strong job market and numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Brand Manager and a member of the HR team
- Final decision and offer
Key Assessment Areas:
- Marketing and brand management knowledge
- Analytical and problem-solving skills
- Creativity and innovation
- Communication and teamwork abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for marketing and consumer health
- Showcase your analytical and creative thinking through examples from your academic or professional background
ATS Keywords: Brand Management, Marketing, Consumer Health, Respiratory Products, Market Analysis, Communication Measures, Digital Projects, Website Management, Social Media, PowerPoint, Excel
ASSUMPTION: Haleon's application process is designed to assess candidates' skills and cultural fit, with a focus on diversity, equity, and inclusion.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel)
- Social media platforms (YouTube, Facebook, Instagram, etc.)
- Website management tools (CMS, SEO, etc.)
- Market research and analysis tools (Google Trends, social media analytics, etc.)
ASSUMPTION: Familiarity with these tools is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Better everyday health with humanity
- Inclusive and diverse workforce
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Agile and flexible work environment
- Hybrid work arrangement with a focus on results and productivity
- Open and inclusive communication
- Support for work-life balance
Self-Assessment Questions:
- Do you share Haleon's commitment to delivering better everyday health with humanity?
- Are you comfortable working in a diverse and inclusive team environment?
- Do you thrive in an agile and flexible work environment, with a focus on results and productivity?
ASSUMPTION: Haleon values diversity, equity, and inclusion, and seeks candidates who align with their mission and cultural values.
⚠️ Potential Challenges
- Balancing academic responsibilities with the demands of a full-time internship
- Adapting to a fast-paced and dynamic work environment
- Working with international teams and managing different time zones
- Developing and implementing communication strategies for multiple brands and platforms
ASSUMPTION: These challenges can be overcome with strong time management, communication, and collaboration skills.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role focuses specifically on brand management for respiratory products
- Haleon's global presence and iconic brands offer unique opportunities for international collaboration and exposure
- This internship provides a clear path for career growth, with potential full-time employment opportunities
ASSUMPTION: This role offers unique advantages and challenges compared to other marketing internships in the consumer health industry.
📝 Sample Projects
- Developing a social media campaign for Otrivin to promote its benefits for allergy sufferers
- Conducting a market analysis for Neocitran to identify trends and opportunities in the German and Swiss markets
- Supporting the launch of a new product or line extension for one of Haleon's respiratory brands
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to Haleon's overall brand management strategy for respiratory products?
- What opportunities are there for professional development and growth within the company?
- How does Haleon support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the potential next steps after the internship?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into Haleon's culture and career opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply here
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your analytical and creative thinking from your academic or professional background
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
