Praktikant:in (m/w/d) Media Relations - TV & Moving Images

📌 Core Information

🔹 Job Title: Praktikant:in (m/w/d) Media Relations - TV & Moving Images

🔹 Company: Sony Music Entertainment Germany

🔹 Location: Berlin, Germany

🔹 Job Type: Internship

🔹 Category: Media Relations

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (with flexible working hours)

🚀 Job Overview

Key aspects of this role include:

• Working in the heart of Berlin's media landscape
• Collaborating with renowned artists such as Nina Chuba, Apache 207, and Mark Forster
• Contributing to TV and streaming appearances of Sony Music artists
• Gaining hands-on experience in media relations and content creation

ASSUMPTION: This role is ideal for students or recent graduates seeking practical experience in the music industry and media relations.

📋 Key Responsibilities

✅ Create promotional materials and assist in media partner outreach

✅ Analyze TV appearances of artists and coordinate interview questions with media partners

✅ Collaborate with the legal department to ensure compliance with media usage rights

✅ Assist in the creation of content for social media platforms and other marketing channels

ASSUMPTION: Successful candidates will have strong communication skills, attention to detail, and the ability to work well in a team.

🎯 Required Qualifications

Education: Currently enrolled in a relevant degree program (e.g., Communications, Media Studies, or a related field)

Experience: No prior experience required, but relevant internships or projects are a plus

Required Skills:

• Familiarity with the German TV and streaming landscape
• Strong communication skills in German and English
• Proficiency in Microsoft365
• Ability to work independently and in a team

Preferred Skills:

• Previous experience in media relations or a related field
• Knowledge of the music industry

ASSUMPTION: Sony Music Entertainment values diversity and encourages applicants from all backgrounds to apply.

💰 Compensation & Benefits

Salary Range: Internships in Germany typically offer a monthly stipend of €800-€1,200 (€10,400-€14,400 annually).

Benefits:

• Flexible working hours
• Remote work options
• Fair compensation
• Streaming subscription of your choice
• Events and concerts in the headquarter

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The actual stipend may vary depending on the candidate's qualifications and the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Sony Music Entertainment is a global music entertainment company, operating in over 70 countries worldwide.

Company Size: With approximately 9,000 employees globally, Sony Music Entertainment Germany offers a large and diverse work environment.

Founded: Sony Music Entertainment was founded in 1929, making it one of the oldest and most established music companies in the world.

Company Description:

• Sony Music Entertainment is a global leader in the music industry, with a rich history and an extensive roster of international superstars and independent artists.
• The company supports artists throughout their creative journey, from discovery to development and commercial success.
• Sony Music Entertainment is committed to artistic integrity, transparency, and entrepreneurship in everything they do.

Company Specialties:

• Music
• Entertainment
• Recording
• Music Publishing
• Marketing
• and A&R

Company Website: Sony Music Entertainment

ASSUMPTION: Sony Music Entertainment's global presence and extensive resources provide interns with unique opportunities for growth and learning.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students or recent graduates seeking to gain practical experience in media relations and the music industry.

Reporting Structure: The intern will report directly to the Media Relations team and collaborate with various departments, including Marketing and Legal.

Work Arrangement: This is a hybrid role, with a combination of on-site work in Berlin and remote work options.

Growth Opportunities:

• Gain hands-on experience in media relations and content creation
• Develop professional skills and build a network within the music industry
• Potential full-time employment opportunities after the internship

ASSUMPTION: Successful completion of this internship can lead to further opportunities within Sony Music Entertainment or the music industry as a whole.

🌍 Location & Work Environment

Office Type: Sony Music Entertainment Germany's headquarter is located in Berlin-Schöneberg, offering a modern and collaborative work environment.

Office Location(s): Sony Music Entertainment Germany, 25 Madison Ave, New York, NY 10010, US (headquarter); 2 Canal Reach, King's Cross, England N1C 4DB, GB (European headquarter); and other global offices

Geographic Context:

• Berlin is a vibrant and multicultural city, offering a wide range of cultural, social, and professional opportunities
• The city is home to a thriving music scene and numerous media outlets
• Berlin's central location in Europe makes it an ideal base for working with international artists and media partners

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: Berlin's dynamic media landscape and central location provide interns with unique opportunities to engage with international artists and media partners.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Background check and onboarding

Key Assessment Areas:

• Familiarity with the German TV and streaming landscape
• Communication skills in German and English
• Problem-solving and teamwork abilities
• Adaptability and eagerness to learn

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Demonstrate your passion for the music industry and media relations
• Showcase your creativity and initiative through relevant projects or examples

ATS Keywords: Media Relations, TV & Moving Images, Sony Music Entertainment, Internship, Berlin, German TV Landscape, Streaming, Communication, Microsoft365

ASSUMPTION: Sony Music Entertainment values diversity and encourages applicants from all backgrounds to apply. The company is committed to providing a fair and inclusive hiring process.

🛠️ Tools & Technologies

• Microsoft365
• Social media platforms (e.g., Instagram, Facebook, Twitter)
• Media monitoring and analysis tools (e.g., Meltwater, Brand24)

ASSUMPTION: Familiarity with Microsoft365 and relevant media monitoring tools is beneficial for this role, but not strictly required.

👔 Cultural Fit Considerations

Company Values:

• Artistic Integrity
• Transparency
• Entrepreneurship

Work Style:

• Collaborative and team-oriented
• Adaptable and proactive
• Creative and innovative

Self-Assessment Questions:

• Do you share Sony Music Entertainment's commitment to artistic integrity and transparency?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you possess the creativity and initiative required to succeed in media relations and content creation?

ASSUMPTION: Sony Music Entertainment values candidates who align with their company values and are eager to contribute to a creative and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple tasks and deadlines in a fast-paced environment
• Adapting to the unique demands of the music industry and media relations
• Balancing internship responsibilities with academic commitments
• Navigating the complexities of the German TV and streaming landscape

ASSUMPTION: Successful candidates will possess strong time management, organizational, and adaptability skills to overcome these challenges.

📈 Similar Roles Comparison

• This role is unique in its focus on media relations for the music industry, but may share similarities with other internships in media relations, communications, or marketing
• Sony Music Entertainment's global presence and extensive resources set it apart from smaller or more niche organizations
• This internship offers a clear career path, with the potential for full-time employment opportunities after completion

ASSUMPTION: Candidates should research similar roles and organizations to better understand the unique opportunities and challenges of this internship.

📝 Sample Projects

• Creating promotional materials for an upcoming artist release or event
• Analyzing TV appearances and coordinating interview questions for an international artist
• Assisting in the creation of content for social media platforms and other marketing channels

ASSUMPTION: These sample projects are intended to provide a sense of the tasks and responsibilities associated with this role, but may vary depending on the specific needs of the company and the intern's skillset.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the broader organization and team structure?
• What opportunities are there for professional development and growth within the company?
• How does Sony Music Entertainment support work-life balance for its employees?
• What are the most rewarding aspects of working in media relations and the music industry?

ASSUMPTION: These questions are intended to provide insight into the role, the team, and the company culture, but candidates should feel free to ask additional questions based on their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Greenhouse application portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your work or relevant projects to showcase your creativity and initiative
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.