Praktikant (m/w/d) Social Media Praktikant (m/w/d) Social Media Praktikant (m/w/d) Social Media

📌 Core Information

🔹 Job Title: Praktikant (m/w/d) Social Media

🔹 Company: Volkswagen AG

🔹 Location: Braunschweig, Lower Saxony, Germany

🔹 Job Type: Internship

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-28

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (on-site and remote work)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Social Media & Content team in creating and implementing content plans for various social media platforms
• Creating digital content independently, including images, text, and additional information
• Assisting the team with special tasks and building expertise in social media marketing
• Working in a new team focused on providing social media content for financial services products to the German market

ASSUMPTION: This role is ideal for students looking to gain practical experience in social media marketing and content creation within the automotive industry.

📋 Key Responsibilities

✅ Supporting the Social Media & Content team in the Marketing Communication department for individual and corporate customers

✅ Contributing to the development, design, and implementation of content plans for various social media platforms (e.g., Facebook, Instagram)

✅ Independently creating digital content, including images, text, and additional information for users

✅ Assisting the team with special tasks and building expertise in social media marketing

ASSUMPTION: The role requires a strong focus on creativity, design, and communication skills, as well as a keen interest in generative AI.

🎯 Required Qualifications

Education: Enrolled student (m/w/d) in Digital Marketing & Sales, Business Administration, Communication Sciences, or a related field

Experience: Marketing knowledge and personal experience in social media

Required Skills:

• Strong interest in generative AI
• High level of creativity and a good sense for design and impact
• Ideally, skills in image editing
• Excellent communication skills and a high level of teamwork
• Reliability, initiative, and enthusiasm for new topics

Preferred Skills:

• Previous experience in social media marketing
• Fluency in German and English

ASSUMPTION: Applicants should have a strong interest in the automotive industry and be eager to learn about social media marketing and content creation.

💰 Compensation & Benefits

Salary Range: Not specified, but Volkswagen AG is known for offering competitive internship salaries in the automotive industry. The estimated range for an internship in Germany is €1,200 - €1,800 per month.

Benefits:

• Attractive remuneration
• Flexible working hours
• High work-life balance
• Personal development opportunities

Working Hours: 35 hours per week, with a flexible hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany. Actual compensation may vary based on factors such as the specific internship duration and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing. Volkswagen AG is one of the world's leading automobile manufacturers and the largest carmaker in Europe.

Company Size: 10,001+ employees. As an intern, you will work in a large organization with diverse opportunities for learning and growth.

Founded: The Volkswagen Group was founded in 1937, with its headquarters in Wolfsburg, Germany.

Company Description:

• Volkswagen AG offers a wide range of vehicles under various brands, including Volkswagen, Audi, ŠKODA, SEAT, CUPRA, Bentley, Lamborghini, Porsche, and Ducati
• The company aims to make mobility sustainable through electric drive, digital networking, and autonomous driving
• Volkswagen AG is committed to corporate social responsibility (CSR) and clean energy initiatives

Company Specialties:

• Electric mobility (e-mobility)
• Autonomous driving
• Connectivity and connected cars
• Innovation and sustainability
• Corporate social responsibility (CSR)
• Carsharing
• Digitization and artificial intelligence (AI)

Company Website: https://www.volkswagenag.com/en.html

ASSUMPTION: As an intern, you will have the opportunity to work in a dynamic and innovative environment focused on shaping the future of mobility.

📊 Role Analysis

Career Level: Entry-level (0-2 years). This internship is ideal for students looking to gain practical experience in social media marketing and content creation.

Reporting Structure: The intern will report directly to the Social Media & Content team within the Marketing Communication department.

Work Arrangement: Hybrid. The intern will work both on-site and remotely, with a flexible work arrangement tailored to their needs.

Growth Opportunities:

• Building expertise in social media marketing and content creation
• Developing a professional network within the automotive industry
• Potential full-time employment opportunities after the internship

ASSUMPTION: This internship offers a unique opportunity to gain practical experience and contribute to the development of social media content for the German market.

🌍 Location & Work Environment

Office Type: Hybrid. The intern will work both on-site and remotely, with a flexible work arrangement tailored to their needs.

Office Location(s): Volkswagen AG, Berliner Ring 2, 38440 Wolfsburg, Germany

Geographic Context:

• Braunschweig is located in Lower Saxony, Germany, with a population of approximately 250,000 people
• The city is known for its rich history, cultural attractions, and vibrant nightlife
• Braunschweig is well-connected by public transportation, with easy access to major cities like Berlin and Hannover

Work Schedule: The intern will work 35 hours per week, with a flexible work arrangement tailored to their needs.

ASSUMPTION: The hybrid work arrangement allows interns to balance their studies and work responsibilities effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Background check and onboarding

Key Assessment Areas:

• Creativity and design skills
• Communication skills and teamwork
• Interest in generative AI and social media marketing
• Reliability and initiative

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Demonstrate your enthusiasm for social media marketing and the automotive industry
• Showcase your portfolio or examples of your previous work, if applicable

ATS Keywords: Social Media Marketing, Content Creation, Digital Marketing, Marketing Communications, Entry-level, Internship, Volkswagen AG, Braunschweig, Hybrid Work, Generative AI

ASSUMPTION: The application process may vary depending on the specific hiring manager and team, but generally follows a structured approach with multiple interview rounds.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram)
• Image editing software (e.g., Adobe Creative Suite, Canva)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the project's requirements.

👔 Cultural Fit Considerations

Company Values:

• Innovation and progress
• Responsibility and sustainability
• Customer focus and quality

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on continuous learning and improvement

Self-Assessment Questions:

• How do you align with Volkswagen AG's commitment to innovation and sustainability?
• How comfortable are you working in a dynamic and collaborative team environment?
• How do you approach continuous learning and improvement in your personal work style?

ASSUMPTION: Volkswagen AG values candidates who demonstrate a strong cultural fit with their commitment to innovation, responsibility, and customer focus.

⚠️ Potential Challenges

• Balancing internship responsibilities with studies
• Adapting to a large and dynamic organization
• Keeping up with the fast-paced nature of social media marketing
• Working effectively in a hybrid work environment

ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• This role is unique in its focus on social media content creation for the German market within the automotive industry
• Similar roles may be found in marketing agencies or other automotive manufacturers, but may not offer the same level of industry-specific context or growth opportunities
• Career paths in social media marketing and content creation can vary widely depending on the industry and the specific role

ASSUMPTION: This internship offers a unique opportunity to gain practical experience in social media marketing and content creation within the automotive industry.

📝 Sample Projects

• Developing a social media content plan for a new financial services product launch
• Creating engaging and informative content for various social media platforms (e.g., Facebook, Instagram)
• Assisting with the organization and execution of social media marketing campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the intern may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for Volkswagen AG's financial services products?
• What opportunities are there for professional development and growth within the team and the organization?
• How does the team collaborate and communicate in a hybrid work environment?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the organization, and to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio or examples of your previous work, if applicable
• Follow up with the hiring manager within one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.