📌 Core Information
🔹 Job Title: Praktikant Marketing Deutschland (m/w/d)
🔹 Company: Capri Sun Group
🔹 Location: Eppelheim, Baden-Württemberg, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-07
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in developing and implementing communication measures, promotions, packaging, and product developments for the DACH market
- Involvement in social media marketing and community management
- Preparing documents, agent briefings, or presentations for internal meetings and external client meetings
- Collaborating with internal departments and external agencies as a strategic and conceptual interface
ASSUMPTION: This role is ideal for students pursuing a degree in business, communication sciences, or a related field, seeking practical experience in marketing.
📋 Key Responsibilities
✅ Supporting the marketing team in developing and implementing communication measures, promotions, packaging, and product developments for the DACH market
✅ Involvement in social media marketing and community management
✅ Preparing documents, agent briefings, or presentations for internal meetings and external client meetings
✅ Collaborating with internal departments and external agencies as a strategic and conceptual interface
ASSUMPTION: The role requires strong communication, teamwork, and organizational skills, as well as proficiency in MS Office and social media platforms.
🎯 Required Qualifications
Education: Students pursuing a degree in business, communication sciences, or a related field
Experience: No professional experience required
Required Skills:
- Strong MS Office skills
- Social media affinity
- Excellent communication and teamwork skills
- Self-motivated and quality-conscious working style
- Very good English proficiency
Preferred Skills:
- Previous marketing or related internship experience
- Fluency in German
ASSUMPTION: Candidates should be currently enrolled in a relevant degree program and available for a minimum of 6 months.
💰 Compensation & Benefits
Salary Range: Unfortunately, salary information is not provided. According to Glassdoor, the average intern salary in Germany is around €1,200 per month. However, this may vary based on the company and the specific role.
Benefits:
- Fair compensation
- Opportunity to work for a well-known brand
- Chance to gain practical experience in marketing
- Possibility to work in a motivated and professional team
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services. Capri Sun Group is the world's leading kids' beverage brand, selling over 6 billion pouches in more than 100 countries annually.
Company Size: Medium (501-1,000 employees). This size allows for a more personal work environment while still offering diverse opportunities and resources.
Founded: 1931. Capri Sun Group has a long history and extensive experience in the beverage industry.
Company Description:
- Capri Sun Group is a privately held company with a strong focus on innovation, sustainability, and fun
- The company values integrity, simplicity, excellence, entrepreneurship, and solidarity
- Capri Sun Group offers a dynamic and inclusive work environment with opportunities for personal and professional growth
Company Specialties:
- Beverages, including kids' drinks, juice drinks, and innovative packaging
- Sustainable and eco-friendly practices
- Global presence with operations in multiple countries
Company Website: www.capri-sun.com/en/
ASSUMPTION: Capri Sun Group's focus on sustainability and innovation creates an exciting work environment for marketing interns.
📊 Role Analysis
Career Level: Entry-level (Intern). This role is ideal for students seeking practical experience in marketing.
Reporting Structure: The intern will report directly to the marketing team and collaborate with various internal departments and external agencies.
Work Arrangement: On-site, full-time (40 hours per week).
Growth Opportunities:
- Potential full-time employment after the internship
- Chance to work on diverse projects and gain a well-rounded marketing experience
- Opportunity to learn from experienced professionals in the field
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience and potentially secure full-time employment with a well-established company.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment.
Office Location(s): Eppelheim, Germany
Geographic Context:
- Eppelheim is a town in the German state of Baden-Württemberg, located near Heidelberg
- The region is known for its rich history, cultural attractions, and beautiful landscapes
- Eppelheim offers a mix of urban and rural living, with easy access to nearby cities and outdoor recreation opportunities
Work Schedule: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM).
ASSUMPTION: The location and work environment provide a balanced and enjoyable experience for interns, with opportunities for both professional growth and leisure activities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the marketing team
- Background check and onboarding
Key Assessment Areas:
- Communication and teamwork skills
- MS Office proficiency
- Social media affinity and understanding
- Motivation and engagement
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for marketing and the Capri Sun brand
- Prepare examples of your previous work or projects that showcase your skills
ATS Keywords: Marketing, Digital Marketing, Social Media, Community Management, Communication, Teamwork, MS Office, English, Internship, DACH, Product Development, Packaging
ASSUMPTION: The application process is designed to assess the candidate's skills, motivation, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The tools and technologies required for this role are standard and widely used in the marketing industry.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Simplicity
- Excellence
- Entrepreneurship
- Solidarity
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and focused on performance
- Open and inclusive
Self-Assessment Questions:
- Do you align with Capri Sun Group's core values?
- Are you comfortable working in a collaborative and innovative team environment?
- Do you have a results-driven and performance-focused work style?
ASSUMPTION: Capri Sun Group's culture is open, inclusive, entrepreneurial, and fun, with a strong focus on performance and business as well as personal growth opportunities.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills
- Capri Sun Group is a global company, which may involve working with international teams and adapting to different time zones
- The role may require occasional travel for meetings or events
- The internship is for a minimum of 6 months, which may be a long-term commitment for some students
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to other marketing internships, but may offer more responsibility and autonomy than some entry-level positions
- Capri Sun Group is a well-established company with a strong global presence, offering more stability and resources than some startups or smaller organizations
- This role may provide more growth opportunities and potential for full-time employment than some other internships
ASSUMPTION: This role offers a unique blend of responsibility, autonomy, and growth opportunities, making it an attractive choice for marketing students.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new product launch
- Assisting in the creation of marketing materials, such as brochures or presentations, for an upcoming trade show
- Conducting market research and analyzing data to inform marketing strategies
ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities an intern in this role might encounter.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the DACH market?
- What opportunities are there for professional growth and development during this internship?
- How does Capri Sun Group support work-life balance for its employees?
- What are the next steps for applicants who are selected for an interview?
ASSUMPTION: These questions are designed to gain a better understanding of the role, the company culture, and the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous work or projects that showcase your skills
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
