📌 Core Information
🔹 Job Title: Praktikant Marketing (m/w/d)
🔹 Company: Brose
🔹 Location: Coburg, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-20
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gain practical insights into marketing and event management
- Support planning and execution of trade fairs and events
- Contribute to global sponsorship activities and management
- Work in a dynamic, international environment
- Develop professional skills and expand theoretical knowledge
ASSUMPTION: This role is designed for students seeking to apply theoretical knowledge in a practical setting and gain experience in marketing and event management.
📋 Key Responsibilities
✅ Support planning and execution of trade fairs and events, including on-site assistance
✅ Actively participate in global sponsorship activities and management
✅ Manage and document sponsorship inquiries and related communications
✅ Conduct media monitoring and research on global marketing activities
✅ Create and review communication materials for internal and external reporting
✅ Assist in creating decision-making documents and maintaining media databases
ASSUMPTION: The role requires a balance of administrative tasks, creative problem-solving, and strong communication skills.
🎯 Required Qualifications
Education: Student (m/w/d) of Business Administration, Event Management, Marketing, or related fields
Experience: Prior experience in event management is required
Required Skills:
- Excellent communication skills in German and English
- Proficient in MS Office and basic knowledge of Adobe Creative Cloud
- Strong organizational skills and ability to work independently
- Creativity, stress resistance, and flexibility
- Immatriculation for the entire duration of the internship
Preferred Skills:
- Experience with media monitoring tools
- Knowledge of the automotive industry
ASSUMPTION: While not explicitly stated, familiarity with the automotive industry and relevant marketing tools may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €1,000 per month for mandatory internships. Voluntary interns receive the minimum wage, and student employees receive location-specific compensation.
Benefits:
- Modern working environment
- Diverse social benefits
- Flexible working hours
- Modern office equipment
- Attractive catering offers
- Sports offers
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. Actual compensation may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Brose is a leading global automotive supplier, specializing in mechatronics and electric drives for vehicles, doors, liftgates, and seats.
Company Size: Brose employs around 31,000 people at 68 locations in 24 countries, making it a large, international organization.
Founded: The company was founded in 1908 and has since grown into a fifth-generation family-owned business.
Company Description:
- Brose is one of the five largest family-owned automotive suppliers worldwide
- Every third new car is equipped with at least one Brose product
- The company develops and manufactures systems for vehicle doors, liftgates, and seats, as well as electric motors for various applications
Company Specialties:
- Vehicle doors and liftgates
- Front and rear seat systems
- Electric drives
- Electronics
- Electric mobility
Company Website: https://www.brose.com/
ASSUMPTION: Brose's extensive global presence and diverse product portfolio offer interns a unique opportunity to gain experience in an international, dynamic environment.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the marketing department and work closely with various teams across the organization.
Work Arrangement: Full-time, on-site internship with flexible scheduling
Growth Opportunities:
- Gain practical experience in marketing and event management
- Develop professional skills and expand theoretical knowledge
- Potential for full-time employment after successful completion of the internship
ASSUMPTION: This internship offers a solid foundation for a career in marketing or event management, with the potential for long-term growth within the company.
🌍 Location & Work Environment
Office Type: Modern, international work environment with state-of-the-art equipment
Office Location(s): Coburg, Germany
Geographic Context:
- Coburg is a mid-sized city in Bavaria, Germany, with a population of around 42,000
- The city is known for its well-preserved old town and historic buildings
- Coburg offers a range of cultural, recreational, and sports facilities
Work Schedule: Full-time (40 hours/week) with flexible scheduling, allowing for a healthy work-life balance
ASSUMPTION: The modern work environment and flexible scheduling contribute to a positive work-life balance for interns.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Background check and onboarding
Key Assessment Areas:
- Communication skills and language proficiency
- Organizational skills and time management
- Creativity and problem-solving abilities
- Cultural fit and enthusiasm for the role
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for marketing and event management, as well as your eagerness to learn
- Showcase your ability to work independently and in a team environment
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
ATS Keywords: Marketing, Event Management, Trade Fairs, Sponsorship, Communication, MS Office, Adobe Creative Cloud, German, English
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the department.
🛠️ Tools & Technologies
- MS Office (Word, Excel, PowerPoint)
- Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
- Media monitoring tools (e.g., Meltwater, Brand24)
ASSUMPTION: Familiarity with relevant marketing and event management tools is beneficial but not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Responsibility
- Customer focus
- Employee development
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you share Brose's commitment to innovation and quality?
- Are you comfortable working in a dynamic, international environment?
- Do you thrive in a collaborative, results-driven work culture?
ASSUMPTION: Brose values employees who are passionate about their work, committed to continuous learning, and dedicated to delivering high-quality results.
⚠️ Potential Challenges
- Balancing multiple responsibilities and deadlines
- Adapting to a dynamic, international work environment
- Working with diverse teams and stakeholders
- Managing stress and maintaining a healthy work-life balance
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to personal growth.
📈 Similar Roles Comparison
- Unlike other marketing internships, this role offers a unique opportunity to gain experience in both marketing and event management
- Brose's international presence provides exposure to global marketing trends and best practices
- This internship offers a clear career path for those interested in pursuing a career in marketing or event management
ASSUMPTION: This role stands out due to its focus on both marketing and event management, as well as its global scope and clear career progression.
📝 Sample Projects
- Planning and executing a trade fair or event from start to finish
- Managing global sponsorship activities and related communications
- Conducting media monitoring and research on global marketing activities
ASSUMPTION: These projects provide interns with hands-on experience in marketing and event management, allowing them to apply theoretical knowledge in a practical setting.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the broader marketing and event management strategy at Brose?
- What opportunities are there for professional development and growth within the company?
- How does Brose support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role and commitment to success, while also providing valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Brose's products, services, and company culture
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
