📌 Core Information
🔹 Job Title: Praktikant Marketing und Kommunikation BMW Startup Garage (w/m/x)
🔹 Company: BMW Group
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing & Communication
🔹 Date Posted: May 22, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting the strategic development and creation of various communication materials in both digital and print formats
- Gaining practical experience in marketing, PR, communication, or event management
- Working closely with internal departments and external agencies
- Contributing creative ideas to reach relevant target groups with innovative communication measures
ASSUMPTION: This role is designed for students seeking practical experience in marketing and communication within the automotive industry. It offers a unique opportunity to work on innovative projects and gain insights into the BMW Group's operations.
📋 Key Responsibilities
✅ Supporting the strategic development and creation of various communication materials in both digital and print formats
✅ Organizing, executing, and following up on photoshoots and video shoots
✅ Designing presentations, visualizations, and layouts
✅ Contributing creative ideas to reach relevant target groups with innovative communication measures
✅ Assisting in the operational daily business
ASSUMPTION: The role requires a balance of creative and organizational skills, as well as the ability to work independently and in a team.
🎯 Required Qualifications
Education: Students of business, communication, media, design, or a related field
Experience: No professional experience required
Required Skills:
- Proficiency in PowerPoint and Adobe Design Tools (Photoshop, InDesign, etc.)
- Strong conceptual thinking and ability to visualize complex topics
- First experiences with video and image editing software (preferably Adobe Premiere Pro, Adobe Photoshop)
- Good communication and teamwork skills
Preferred Skills:
- Experience in marketing, PR, communication, or event management
- Fluency in German and good English skills
ASSUMPTION: The role requires a strong foundation in relevant software tools and a willingness to learn and adapt in a dynamic environment.
💰 Compensation & Benefits
Salary Range: Industry-standard internship salary in Germany, typically between €1,000 - €1,500 per month (gross)
Benefits:
- Comprehensive mentoring and onboarding
- Personal and professional development
- Flexible working hours
- Mobile work
- Attractive and fair compensation
- Student apartments (subject to availability)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany. Actual compensation may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees. Large companies offer extensive resources, structured training, and diverse career paths.
Founded: 1916. The BMW Group has a rich history and a strong brand, providing a stable and established work environment.
Company Description:
- Premium manufacturer of automobiles, motorcycles, and financial services
- Global presence with over 30 production sites and sales in more than 140 countries
- Committed to sustainability and responsible action throughout the supply chain and production process
Company Specialties:
- Automotive
- Information Technology
- Data Science
- Software Development
- Artificial Intelligence
- Data Security
- Motorcycles
- Financial Services
- Mobility Services
- Digital Services
- IoT
- Future of Mobility
- Autonomous Driving
- Connectivity
- Sheer Driving Pleasure
Company Website: bmwgroup.com
ASSUMPTION: The BMW Group is a well-established company with a strong brand and a commitment to sustainability, offering a stable work environment and diverse career opportunities.
📊 Role Analysis
Career Level: Entry-level (Praktikant)
Reporting Structure: Reports directly to the BMW Startup Garage team
Work Arrangement: Hybrid (on-site and remote work)
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunities to work on diverse projects and gain experience in various departments
- Chance to develop skills and build a professional network within the company
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience and potentially build a career within the BMW Group.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on innovation and sustainability
Office Location(s): Petuelring 130, Munich, 80788, DE
Geographic Context:
- Munich is the capital of Bavaria and the third-largest city in Germany
- Known for its vibrant culture, rich history, and high quality of life
- Home to numerous multinational corporations and a thriving startup scene
Work Schedule: Full-time (40 hours per week) with flexible working hours and mobile work options
ASSUMPTION: The Munich office offers a dynamic and innovative work environment, with easy access to cultural attractions and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the BMW Startup Garage team
- Background check and onboarding
Key Assessment Areas:
- Relevant skills and experience
- Creativity and problem-solving abilities
- Communication and teamwork skills
- Alignment with BMW Group values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of the BMW Startup Garage and its mission
- Showcase your creativity and innovative thinking through relevant projects or examples
ATS Keywords: Marketing, Communication, Design, Adobe Design Tools, Video Editing, Presentation Skills, Visual Communication, BMW Group, BMW Startup Garage, Internship, Munich, Germany
ASSUMPTION: The application process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on creativity, innovation, and alignment with BMW Group values.
🛠️ Tools & Technologies
- Adobe Design Tools (Photoshop, InDesign, etc.)
- Video editing software (Adobe Premiere Pro, Adobe Photoshop)
- Microsoft Office Suite (PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in relevant software tools, with a focus on Adobe Design Tools and video editing software.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Responsibility
- Quality
- Fairness
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- Do you align with the BMW Group's values and culture?
- Are you comfortable working in a collaborative and innovative environment?
- Can you adapt to new situations and changes quickly?
ASSUMPTION: The BMW Group values a customer-centric, innovative, and responsible work environment, with a focus on quality, fairness, and collaboration.
⚠️ Potential Challenges
- Balancing creative and organizational tasks
- Adapting to a dynamic and fast-paced work environment
- Managing multiple projects and deadlines
- Working effectively in a hybrid work arrangement
ASSUMPTION: This role may present challenges in balancing creative and organizational tasks, as well as adapting to a dynamic work environment and managing multiple projects.
📈 Similar Roles Comparison
- This role is unique to the BMW Startup Garage and offers a rare opportunity to work on innovative projects within the automotive industry
- Similar roles may be found in marketing, communication, or event management agencies, as well as in-house marketing departments within other automotive or technology companies
- Career paths may include progression to full-time employment within the BMW Group or related industries
ASSUMPTION: This role offers a unique opportunity within the automotive industry, with potential career paths in marketing, communication, or related fields.
📝 Sample Projects
- Developing a marketing campaign for a new BMW Startup Garage project
- Creating visual content for social media channels to promote BMW Group initiatives
- Organizing and executing a photoshoot or video shoot for BMW Group products or events
ASSUMPTION: Sample projects reflect the diverse range of tasks and responsibilities within this role, focusing on marketing, communication, and event management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the BMW Startup Garage collaborate with other departments and external agencies?
- What opportunities are there for professional development and growth within the BMW Group?
- How does the BMW Group support work-life balance for its employees?
- What are the most rewarding aspects of working in the BMW Startup Garage?
ASSUMPTION: Interview questions should focus on understanding the role's priorities, collaboration, professional development, work-life balance, and the team's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: bmwgroup.com/jobs
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your creative work, such as marketing campaigns, visual content, or event planning projects
- Follow up with the BMW Group recruitment team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
