Praktikant Marketing (W/M/D)

📌 Core Information

🔹 Job Title: Praktikant Marketing (W/M/D)

🔹 Company: Kia Deutschland GmbH

🔹 Location: Frankfurt am Main

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting various marketing projects in marketing communication, trade marketing, and event & product marketing
• Assisting in daily operations and creating presentations
• Conducting market and competitor analyses
• Collaborating with internal and external partners, agencies, and international colleagues

ASSUMPTION: This role is designed for students seeking practical experience in marketing within the automotive industry. It offers a comprehensive overview of marketing activities and the opportunity to work in an international environment.

📋 Key Responsibilities

✅ Marketing Project Support: Assist in various marketing projects, including marketing communication, trade marketing, and event & product marketing

✅ Daily Operations Support: Assist in the operational daily business

✅ Presentation Creation: Create presentations for various purposes

✅ Communication & Marketing Measures: Assist in the creation and design of internal and external communication measures

✅ Market & Competitor Analysis: Conduct market and competitor analyses

✅ Collaboration: Work closely with internal and external partners, agencies, and international colleagues and departments

✅ Data Management: Maintain and update databases

ASSUMPTION: The role requires a balance of independent work and team collaboration, with a focus on learning and contributing to various marketing projects.

🎯 Required Qualifications

Education: Minimum of 4 semesters completed in a bachelor's degree program in business administration with a focus on marketing or communication

Experience: No professional experience required

Required Skills:

• Strong written communication skills
• Self-motivated, structured, and results-oriented working style
• Teamwork and intercultural understanding
• Interest in the automotive industry
• Proficiency in MS Office (PowerPoint, Excel, Word), internet, and social media
• Very good German and English language skills
• Service-oriented mindset
• Valid driver's license (Class B)

Preferred Skills:

• Previous experience in marketing or a related field
• Familiarity with the automotive industry

ASSUMPTION: While not explicitly stated, having some basic knowledge of marketing principles and tools may be beneficial but is not strictly required, as the role is designed for students with limited professional experience.

💰 Compensation & Benefits

Salary Range: As this is an internship, the compensation is likely to be in the form of a monthly stipend. The exact amount is not specified, but based on industry standards for marketing internships in Germany, it can be estimated to be around €800-1200 per month.

Benefits:

• Flexible working hours
• Health management offers
• Free lunch and fruits and drinks

Working Hours: Full-time (40 hours per week), with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in Germany. The actual amount may vary depending on factors such as the company's budget and the intern's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Motor vehicle manufacturing. Kia is a global automotive manufacturer with a strong focus on electric vehicles and sustainable mobility solutions.

Company Size: Medium (51-200 employees). This size allows for a more personal work environment and the opportunity to work closely with various departments.

Founded: 1944. Kia has a long history in the automotive industry and has established itself as a global player.

Company Description:

• Kia is a mobility provider with the vision of creating sustainable mobility solutions
• The company offers a wide range of vehicles, including electric and hybrid models, and aims to inspire movement through its products and services
• Kia Deutschland GmbH is the German subsidiary of Kia, responsible for the German market

Company Specialties:

• Electric and hybrid vehicles
• Sustainable mobility solutions
• Global automotive manufacturing

Company Website: https://www.kia.com/de/

ASSUMPTION: Kia's focus on sustainability and electric vehicles makes it an attractive employer for candidates interested in these areas. The company's global presence also offers opportunities for international collaboration and career development.

📊 Role Analysis

Career Level: Entry-level (Intern). This role is designed for students seeking practical experience in marketing within the automotive industry.

Reporting Structure: The intern will report directly to the marketing department and work closely with various internal and external partners, agencies, and international colleagues.

Work Arrangement: Full-time, on-site. The intern will work on-site at Kia Deutschland GmbH's headquarters in Frankfurt am Main.

Growth Opportunities:

• Gain practical experience in marketing within the automotive industry
• Work on various projects and learn about different aspects of marketing
• Develop professional skills and build a network within the industry
• Potential full-time employment opportunities after the internship, depending on performance and company needs

ASSUMPTION: This internship offers a comprehensive learning experience and the opportunity to gain valuable insights into the automotive industry and marketing field. It also provides a pathway for potential full-time employment.

🌍 Location & Work Environment

Office Type: Modern, international work environment. Kia Deutschland GmbH's headquarters in Frankfurt am Main offers a dynamic and multicultural work environment.

Office Location(s): Theodor-Heuss-Allee 11, Frankfurt am Main, 60486, DE

Geographic Context:

• Frankfurt am Main is a major city in Germany, known for its international business hub and vibrant cultural scene
• The city offers a high quality of life, with numerous parks, museums, and recreational activities
• Frankfurt am Main is well-connected by public transportation, making it easy to commute to work

Work Schedule: Full-time, with flexible hours. The intern will work 40 hours per week, with flexible working hours to accommodate project needs.

ASSUMPTION: Frankfurt am Main offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth. The city's international business hub also provides opportunities for networking and collaboration with other professionals in the industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• On-site or video interview with the marketing department to discuss the role and answer questions
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Communication skills and written expression
• Self-motivation, structure, and results-oriented working style
• Teamwork and intercultural understanding
• Interest in the automotive industry and marketing
• Proficiency in MS Office and other relevant tools
• Language skills (German and English)

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your interest in the automotive industry and marketing
• Showcase your strong written communication skills and ability to work independently and in a team
• Prepare questions to ask during the interview to demonstrate your interest in the role and company

ATS Keywords: Marketing, Intern, Communication, Trade, Event, Product, Market, Competitor, Analysis, Teamwork, Intercultural, Automotive, MS Office, German, English, Service, Driver's License

ASSUMPTION: The application process is designed to assess the candidate's communication skills, cultural fit, and relevant skills and experiences for the role. The interview process may vary depending on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• MS Office (PowerPoint, Excel, Word)
• Internet and social media
• Data management tools (specific tools may vary depending on the role)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and tasks assigned to the intern. However, proficiency in MS Office and basic data management tools is essential.

👔 Cultural Fit Considerations

Company Values:

• Inspiration: Kia aims to inspire movement through its products and services
• Sustainability: Kia is committed to creating sustainable mobility solutions
• Collaboration: Kia fosters a collaborative work environment, both internally and with external partners

Work Style:

• Dynamic and fast-paced: Kia operates in a rapidly changing automotive industry and requires employees who can adapt and thrive in a dynamic environment
• International: Kia is a global company with a diverse workforce, requiring employees who can work effectively in an international context
• Results-oriented: Kia values employees who can deliver results and contribute to the company's success

Self-Assessment Questions:

• Do I share Kia's commitment to sustainability and creating sustainable mobility solutions?
• Am I comfortable working in a dynamic and international work environment?
• Do I have a results-oriented working style and a strong desire to contribute to Kia's success?

ASSUMPTION: Kia's company values and work style require candidates who are passionate about sustainability, comfortable working in an international context, and committed to delivering results. Candidates should assess their fit with these aspects before applying.

⚠️ Potential Challenges

• Balancing multiple projects and tasks, requiring strong time management and prioritization skills
• Working in a fast-paced and dynamic environment, which may require adaptability and flexibility
• Collaborating with international colleagues and partners, which may present cultural and language barriers
• Conducting market and competitor analyses, which may require strong analytical skills and attention to detail

ASSUMPTION: These challenges are inherent to the role and the automotive industry. Candidates should be prepared to face them and develop the necessary skills to overcome them.

📈 Similar Roles Comparison

• This role is an internship focused on marketing within the automotive industry, offering a comprehensive learning experience and the opportunity to gain practical experience
• Similar roles in other industries may have different focuses and requirements, but the core responsibilities and skills required are likely to be similar
• Career progression from this role may include full-time employment in marketing or a related field, depending on performance and company needs

ASSUMPTION: This role is designed for students seeking practical experience in marketing within the automotive industry. Similar roles in other industries may have different focuses and requirements, but the core responsibilities and skills required are likely to be similar.

📝 Sample Projects

• Assisting in the organization of an automotive industry event, including logistics, vendor management, and on-site support
• Conducting a market analysis of the electric vehicle market in Germany, including market size, trends, and competitor activities
• Creating a marketing campaign for a new Kia electric vehicle model, including market research, target audience identification, and campaign development

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The actual projects assigned may vary depending on the company's needs and the intern's qualifications.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for Kia Deutschland GmbH?
• What opportunities are there for professional development and growth within the company?
• How does Kia Deutschland GmbH support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to it?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment. They also demonstrate the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching Kia Deutschland GmbH and the automotive industry, and practicing common interview questions
• Follow up with the company after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.