📌 Core Information
🔹 Job Title: Praktikant Social Media im Employer Branding (w/m/x)
🔹 Company: BMW Group
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-24
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating and publishing content for BMW Group Careers channels on various social media platforms
- Assisting in the production and editing of video and image materials
- Collaborating with internal and external partners, as well as agencies, to market content to target audiences
- Monitoring and analyzing recruitment marketing measures
- Contributing creative ideas to reach relevant target groups with innovative communication measures
ASSUMPTION: This role is designed to provide practical experience in social media management and employer branding within the automotive industry.
📋 Key Responsibilities
✅ Create and publish content for BMW Group Careers channels on Facebook, Instagram, LinkedIn, and YouTube
✅ Assist in the production and editing of video and image materials
✅ Collaborate with various internal and external partners, as well as agencies, to market content to target audiences
✅ Monitor and analyze recruitment marketing measures
✅ Contribute creative ideas to reach relevant target groups with innovative communication measures
ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong communication and collaboration skills.
🎯 Required Qualifications
Education: Students of media and communication sciences, media management, business administration, or a related field
Experience: No professional experience required
Required Skills:
- Advanced knowledge in photo and video editing
- Experience with video and image editing software (preferably Adobe Premiere Pro and Adobe Photoshop)
- Interest in social media
- Creativity and enthusiasm for design tasks
- Fluent in German and English
- Strong team and communication skills, as well as structured working methods
Preferred Skills:
- Experience in social media management
- Knowledge of the automotive industry
ASSUMPTION: While not explicitly stated, familiarity with social media platforms and trends may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: As an internship, this role is likely unpaid or offers a small stipend. However, the BMW Group offers various benefits to interns, such as comprehensive mentoring, personal and professional development, flexible working hours, mobile work, attractive compensation, and student apartments (subject to availability and only in Munich).
Benefits:
- Comprehensive mentoring
- Personal and professional development
- Flexible working hours
- Mobile work
- Attractive compensation
- Student apartments (subject to availability and only in Munich)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany, as the BMW Group does not provide salary information for this role.
📌 Applicant Insights
🔍 Company Context
Industry: The BMW Group is a leading global manufacturer of premium automobiles and motorcycles, as well as provider of premium financial services. The company operates in the automotive industry, with a strong focus on innovation, sustainability, and technology.
Company Size: The BMW Group has over 159,000 employees worldwide, making it a large enterprise. This size offers interns the opportunity to work on diverse projects and gain exposure to various departments and teams.
Founded: The BMW Group was founded in 1916 and has a rich history in the automotive industry.
Company Description:
- The BMW Group is a global company with a strong focus on innovation, sustainability, and technology. The company offers a wide range of products and services, including automobiles, motorcycles, and financial services.
- The BMW Group is committed to diversity and inclusion, with a strong focus on equal opportunities for all employees and applicants.
- The company is headquartered in Munich, Germany, with production sites and sales networks in over 140 countries worldwide.
Company Specialties:
- Automotive
- Information Technology
- Data Science
- Software Development
- Artificial Intelligence
- Data Security
- Motorcycles
- Financial Services
- Mobility Services
- Digital Services
- IoT
- Future of Mobility
- Autonomous Driving
- Connectivity
- Sheer Driving Pleasure
Company Website: bmwgroup.com
ASSUMPTION: The BMW Group is a well-established company with a strong brand and a reputation for innovation and quality in the automotive industry.
📊 Role Analysis
Career Level: This internship is designed for students seeking practical experience in social media management and employer branding within the automotive industry.
Reporting Structure: Interns typically report to a supervisor or mentor within the department they are assigned to. In this case, the intern would likely report to the Social Media team within the Employer Branding department.
Work Arrangement: This role is on-site, with the possibility of mobile work and flexible working hours.
Growth Opportunities:
- Gain practical experience in social media management and employer branding
- Develop skills in video and image editing, as well as content creation
- Build professional connections within the automotive industry
- Potential full-time employment opportunities after the internship, depending on performance and business needs
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in a large, global company within the automotive industry.
🌍 Location & Work Environment
Office Type: The BMW Group's headquarters in Munich features a modern, collaborative work environment with state-of-the-art facilities.
Office Location(s): Petuelring 130, Munich, 80788, Germany
Geographic Context:
- Munich is the capital city of Bavaria, Germany, and is known for its vibrant culture, rich history, and strong economy
- The city is home to several major industries, including automotive, technology, and finance
- Munich offers a high quality of life, with a wide range of cultural, recreational, and educational opportunities
Work Schedule: Full-time (40 hours per week), with the possibility of flexible working hours and mobile work
ASSUMPTION: The work environment at the BMW Group's headquarters in Munich is likely to be dynamic, collaborative, and innovative, reflecting the company's strong focus on technology and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the BMW Group's careers portal
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the hiring manager or a member of the Social Media team
Key Assessment Areas:
- Communication skills and language proficiency in German and English
- Creativity and enthusiasm for design tasks
- Knowledge of social media platforms and trends
- Cultural fit with the BMW Group's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for social media and employer branding in your application materials
- Showcase your portfolio or examples of your work, if applicable
ATS Keywords: Social Media, Video Production, Image Editing, Communication, Creativity, German, English, Employer Branding, Automotive Industry
ASSUMPTION: The application process for this internship is likely to be competitive, as the BMW Group is a well-established company with a strong brand and a reputation for innovation and quality in the automotive industry.
🛠️ Tools & Technologies
- Adobe Premiere Pro
- Adobe Photoshop
- Social media platforms (Facebook, Instagram, LinkedIn, YouTube)
- Video and image editing software
ASSUMPTION: Familiarity with the mentioned tools and technologies is likely to be beneficial for this role, as they are commonly used in social media management and content creation.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Responsibility
- Customer orientation
- Fairness
- Respect
- Trust
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on innovation and continuous improvement
- Committed to diversity, inclusion, and equal opportunities
Self-Assessment Questions:
- Do you share the BMW Group's commitment to innovation, sustainability, and responsibility?
- Are you comfortable working in a dynamic, collaborative, and fast-paced environment?
- Do you thrive in a diverse and inclusive work environment that values equal opportunities for all employees and applicants?
ASSUMPTION: The BMW Group places a strong emphasis on cultural fit, as it is essential for employees to align with the company's values and work environment.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- The automotive industry is subject to rapid technological change and intense competition, which may present challenges for the intern
- The role may involve working with various teams and stakeholders, requiring strong communication and collaboration skills
- The internship is based in Munich, which may present challenges for candidates who do not live in or near the city
ASSUMPTION: While the BMW Group offers various benefits and growth opportunities, this internship may present challenges related to the fast-paced nature of the automotive industry and the need to work with various teams and stakeholders.
📈 Similar Roles Comparison
- This role is unique in its focus on social media management and employer branding within the automotive industry
- However, similar roles may be found in other industries, such as technology, finance, or consumer goods, where companies also place a strong emphasis on employer branding and social media management
- Career paths in social media management and employer branding may lead to roles in corporate communications, marketing, or human resources
ASSUMPTION: While this role is unique in its focus on the automotive industry, it shares similarities with social media management and employer branding roles in other industries, as well as potential career paths in corporate communications, marketing, or human resources.
📝 Sample Projects
- Creating and publishing a social media campaign to promote a new vehicle launch
- Developing and implementing a content strategy to improve the BMW Group's employer brand on social media
- Assisting in the production and editing of a video series showcasing the BMW Group's commitment to sustainability and innovation
ASSUMPTION: These sample projects are designed to provide interns with practical experience in social media management and employer branding within the automotive industry.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Social Media team collaborate with other departments within the BMW Group, such as Marketing or Human Resources?
- What opportunities are there for professional development and growth within the BMW Group, both during and after the internship?
- How does the BMW Group support work-life balance for its employees and interns?
- What are the most important qualities and skills for success in this role, according to the hiring manager or a member of the Social Media team?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BMW Group's careers portal
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio or examples of your work, if applicable
- Follow up with the BMW Group's careers team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
