📌 Core Information
🔹 Job Title: Praktikant Vertrieb & Marketing Großkunden (w/m/x)
🔹 Company: BMW Group
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing & Sales
🔹 Date Posted: May 14, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working on exciting projects related to the development of sales strategies for large customers.
- Supporting the sales team with administrative tasks and handling inquiries from dealer operations regarding fleet business.
- Assisting in communication efforts for large customers, including the creation of newsletters, podcasts, and organization of events.
- Preparing reports for top management.
ASSUMPTION: This role is designed to provide practical, hands-on experience in the field of sales and marketing for large customers within the automotive industry.
📋 Key Responsibilities
✅ Work on exciting projects related to the development of sales strategies for large customers.
✅ Support the sales team with administrative tasks and handle inquiries from dealer operations regarding fleet business.
✅ Assist in communication efforts for large customers, including the creation of newsletters, podcasts, and organization of events.
✅ Prepare reports for top management.
✅ Analyze and present vertriebsrelevant Kennzahlen (sales-relevant key figures).
ASSUMPTION: The role requires a mix of analytical, creative, and communication skills to effectively contribute to the team's goals.
🎯 Required Qualifications
Education: Students ideally studying business administration, computer science, or marketing.
Experience: No specific experience required, but self-initiative and IT affinity are essential.
Required Skills:
- Self-motivation and ability to work independently.
- Strong communication and teamwork skills.
- Proficiency in German (written and spoken).
- Good knowledge of MS Office.
- IT affinity, especially with Agile Toolchain (Jira & Confluence).
Preferred Skills:
- Knowledge of the automotive industry.
- Experience with CRM systems.
ASSUMPTION: While specific industry knowledge is not required, it may be beneficial for a successful internship.
💰 Compensation & Benefits
Salary Range: Industry-standard salary range for internships in Germany is €1,200 - €1,800 per month. However, the BMW Group does not provide salary information for this role.
Benefits:
- Comprehensive mentoring and onboarding.
- Personal and professional development opportunities.
- Flexible working hours and mobile work.
- Attractive and fair compensation.
- Student apartments (subject to availability, only at the Munich location).
Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The actual salary may vary based on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: The BMW Group is a leading global premium manufacturer of automobiles and motorcycles, as well as a provider of premium financial services. The automotive industry is highly competitive and dynamic, with a strong focus on innovation and sustainability.
Company Size: The BMW Group has over 159,000 employees worldwide, making it a large corporation with a complex organizational structure. This size offers interns the opportunity to work on diverse projects and gain exposure to various departments.
Founded: The BMW Group was founded in 1916 and has a rich history in the automotive industry.
Company Description:
- The BMW Group is committed to sustainability and responsible action, integrating this into all aspects of its business.
- The company offers a wide range of products and services, including automobiles, motorcycles, and financial services, under its BMW, MINI, Rolls-Royce, and BMW Motorrad brands.
- The BMW Group has a strong global presence, with production sites and sales networks in over 140 countries.
Company Specialties:
- Automotive manufacturing and sales.
- Information technology and data science.
- Software development and artificial intelligence.
- Financial services and mobility solutions.
- Digital services and the Internet of Things (IoT).
- The future of mobility, autonomous driving, connectivity, and the pursuit of "sheer driving pleasure."
Company Website: bmwgroup.com
ASSUMPTION: The BMW Group's commitment to sustainability and responsible action is a key aspect of its corporate strategy and culture.
📊 Role Analysis
Career Level: This internship is designed for students seeking practical, hands-on experience in the field of sales and marketing within the automotive industry.
Reporting Structure: The intern will report directly to the marketing and sales team for large customers and work closely with various departments, such as the sales team, dealer operations, and top management.
Work Arrangement: This is an on-site internship, with the possibility of mobile work. The intern will work full-time (40 hours per week) for a duration of 6 months.
Growth Opportunities:
- Gain practical experience in the automotive industry and develop a professional network.
- Potential full-time employment opportunities after the internship, depending on performance and business needs.
- Develop skills in sales, marketing, project management, and communication.
ASSUMPTION: The BMW Group offers various growth opportunities for interns, depending on their performance and the company's needs.
🌍 Location & Work Environment
Office Type: The BMW Group's headquarters in Munich offers a modern and dynamic work environment, with a mix of open-plan offices and collaborative spaces.
Office Location(s): Petuelring 130, Munich, 80788, DE
Geographic Context:
- Munich is the capital city of Bavaria, Germany, and is known for its vibrant culture, rich history, and high quality of life.
- The city is home to several major corporations and offers ample opportunities for professional growth and networking.
- Munich has a well-developed public transportation system, making it easy to commute to work.
Work Schedule: The intern will work full-time (40 hours per week) for a duration of 6 months, starting on July 28, 2025.
ASSUMPTION: The work environment at the BMW Group's headquarters in Munich is dynamic, collaborative, and focused on innovation and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the BMW Group's careers portal.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations.
Key Assessment Areas:
- Communication skills and ability to work in a team.
- Problem-solving and analytical skills.
- Cultural fit and alignment with the BMW Group's values.
- Self-motivation and initiative.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your enthusiasm for the automotive industry and the BMW Group.
- Prepare thoughtful questions to ask during the interview, showing your interest in the role and the company.
ATS Keywords: Sales, marketing, large customers, fleet business, communication, administration, project management, German, MS Office, IT affinity, Agile Toolchain, BMW Group
ASSUMPTION: The BMW Group uses an Applicant Tracking System (ATS) to manage and screen job applications. Including relevant keywords in your resume and cover letter can help your application pass through the ATS and increase your chances of being considered for an interview.
🛠️ Tools & Technologies
- MS Office (Word, Excel, PowerPoint).
- Agile Toolchain (Jira & Confluence).
- CRM systems (if applicable).
ASSUMPTION: Familiarity with the mentioned tools and technologies is beneficial for this role, but not always required. The BMW Group provides comprehensive training and support to help interns develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity.
- Innovation and continuous improvement.
- Responsibility and sustainability.
- Respect and appreciation for diversity.
Work Style:
- Collaborative and team-oriented.
- Dynamic and fast-paced, with a focus on results and performance.
- Innovative and open to new ideas.
Self-Assessment Questions:
- Do you share the BMW Group's commitment to customer-centricity and innovation?
- Are you comfortable working in a dynamic, collaborative environment with a strong focus on results?
- Do you value diversity and appreciate working with people from different backgrounds and cultures?
ASSUMPTION: The BMW Group values diversity and inclusion, fostering a work environment where employees feel respected, valued, and empowered to contribute their unique perspectives and ideas.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong time management and organizational skills.
- The automotive industry is highly competitive and dynamic, with constant changes and new challenges emerging.
- As an intern, you may face expectations to prove yourself and demonstrate your value to the team.
- The role may require working with complex data and tools, demanding a steep learning curve.
ASSUMPTION: The BMW Group offers comprehensive mentoring and support to help interns overcome these challenges and succeed in their role.
📈 Similar Roles Comparison
- Compared to other marketing and sales internships, this role offers a unique focus on the automotive industry and large customers.
- This role provides a well-rounded experience, covering various aspects of sales, marketing, and project management.
- As an intern at the BMW Group, you will have the opportunity to work on high-impact projects and gain exposure to various departments and teams.
ASSUMPTION: This role offers a unique combination of industry-specific experience, diverse responsibilities, and the opportunity to work for a leading global premium manufacturer of automobiles and motorcycles.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign for large customers in the automotive industry.
- Analyzing and presenting sales-relevant key figures to support the sales team's decision-making process.
- Organizing and hosting an event for large customers, showcasing the BMW Group's latest products and services.
ASSUMPTION: These sample projects are designed to provide a taste of the types of tasks and responsibilities you may encounter in this role. The actual projects and tasks may vary depending on the team's needs and priorities.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the team's overall strategy and goals?
- What opportunities are there for professional development and growth within the BMW Group?
- How does the BMW Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to tackle them?
ASSUMPTION: Asking thoughtful and well-researched questions during the interview demonstrates your interest in the role and the company, and provides valuable insights into the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BMW Group's careers portal: bmwgroup.com/jobs
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for the interview by researching the BMW Group, the automotive industry, and the specific requirements of this role.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
