Praktikant / Werkstudent Copywriting (m/w/d)

📌 Core Information

🔹 Job Title: Praktikant / Werkstudent Copywriting (m/w/d)

🔹 Company: Feelgrounds

🔹 Location: Remote (Zypern)

🔹 Job Type: Part-Time, Intern

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-05-29

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Creating engaging texts for various channels like social media, email marketing, and the website
• Supporting editorial tasks and assisting in SEO research to enhance content visibility
• Working in a creative team and collaborating with stakeholders
• Gaining practical experience in a growing fashion label

ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in copywriting and digital marketing within the fashion industry.

📋 Key Responsibilities

✅ Texterstellung & Content-Produktion: Create engaging texts for various channels such as Paid Ads, CRM-Mails, Social Media, and the website

✅ Redaktion & Lektorat: Support editorial tasks, proofread texts, and ensure a consistent brand voice

✅ SEO-Recherche & Keyword-Support: Research relevant keywords and support content optimization for search engines

✅ Textdatenbank & Guidelines Pflege: Help maintain and update text databases and style guides to ensure consistent brand communication

ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Students or graduates in communication, media, language, or marketing

Experience: No professional experience required, but relevant coursework or projects are a plus

Required Skills:

• Strong language skills and a passion for storytelling
• Excellent writing skills and a keen eye for detail
• Basic knowledge of SEO and keyword research
• Ability to work independently and in a team

Preferred Skills:

• Experience in digital content creation
• Fluency in German and English
• Knowledge of UX writing

ASSUMPTION: Applicants should have a strong portfolio or writing samples demonstrating their creative and technical skills.

💰 Compensation & Benefits

Salary Range: As this is an internship or working student position, the salary is not specified. However, Feelgrounds offers competitive compensation for entry-level roles in the fashion industry.

Benefits:

• Excellent and innovative working environment
• Flexible working hours with only 2 hours of core working time per day
• Remote work with the possibility to work from anywhere in the EU
• Support for further education and professional development
• High-impact work with flat hierarchies and quick decision-making processes

Working Hours: Part-time, with flexible hours and only 2 hours of core working time per day (9-11 AM CET)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing and communications roles in the fashion industry.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Feelgrounds is a Cyprus-based company creating vegan barefoot shoes that combine functionality and style, supporting natural movement and modern living.

Company Size: Small (11-50 employees). As a small company, Feelgrounds offers a dynamic and agile work environment with opportunities for growth and impact.

Founded: 2018. Feelgrounds was founded with the mission to make barefoot shoes cool and accessible to a diverse range of customers.

Company Description:

• Feelgrounds creates innovative, stylish, and comfortable barefoot shoes for men and women
• The company focuses on inclusivity, offering unisex shoes in a wide range of sizes
• Feelgrounds embraces flexibility in both its products and work culture, with a remote-first approach

Company Specialties:

• Minimalist footwear and barefoot shoes
• Vegan and eco-friendly materials
• Innovative designs that support natural movement

Company Website: feelgrounds.com

ASSUMPTION: Feelgrounds' focus on innovation, sustainability, and inclusivity creates a unique and engaging work environment for employees.

📊 Role Analysis

Career Level: Entry-level. This role is ideal for students or recent graduates looking to gain practical experience in copywriting and digital marketing.

Reporting Structure: The role reports directly to the Creative Team, working closely with various stakeholders to create engaging content for different channels.

Work Arrangement: Remote solely. Applicants can work from anywhere in the EU with a stable internet connection, with a focus on hiring candidates from Zypern.

Growth Opportunities:

• Gaining practical experience in a growing fashion label
• Developing skills in copywriting, content creation, and SEO
• Potential full-time employment after the internship or working student period

ASSUMPTION: As a small company, Feelgrounds offers opportunities for growth and impact, with the potential for interns or working students to make a significant contribution to the team.

🌍 Location & Work Environment

Office Type: Remote. Feelgrounds is a remote-first company, allowing employees to work from anywhere in the EU with a stable internet connection.

Office Location(s): Larnaca, CY, and Füssen, DE

Geographic Context:

• Zypern: Applicants from Zypern are particularly encouraged to apply, as the company has a strong presence in the region
• EU: Applicants from anywhere in the EU with a stable internet connection are welcome to apply
• Flexible Hours: The company offers flexible working hours, with only 2 hours of core working time per day (9-11 AM CET)

Work Schedule: Part-time, with flexible hours and only 2 hours of core working time per day (9-11 AM CET)

ASSUMPTION: The remote work environment allows for a better work-life balance and the opportunity to work from various locations within the EU.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Creative task or assignment to assess writing skills
• Final interview with the Creative Team

Key Assessment Areas:

• Writing skills and creativity
• Understanding of the Feelgrounds brand and target audience
• Ability to work independently and in a team
• Adaptability and cultural fit

Application Tips:

• Tailor your application to highlight your relevant skills and experiences in copywriting and digital marketing
• Include a portfolio or writing samples demonstrating your creative and technical skills
• Show enthusiasm for the Feelgrounds brand and its mission
• Prepare thoughtful questions to ask during the interview

ATS Keywords: Copywriting, Content Production, SEO, Keyword Research, Storytelling, Creative Writing, Digital Marketing, Team Collaboration

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the company's tech stack.

👔 Cultural Fit Considerations

Company Values:

• We are customer-focused: We listen to our customers and optimize our products and services based on their feedback
• We communicate proactively: We communicate openly, honestly, and effectively with both internal and external stakeholders
• We build high-performing teams: We foster a collaborative and supportive work environment that encourages growth and success
• We act responsibly: We make informed decisions that consider the long-term impact on our customers, employees, and the environment
• We make an impact: We challenge the status quo and drive innovation in the barefoot shoe industry
• Have fun!: We prioritize a positive and enjoyable work environment that supports the well-being and happiness of our employees

Work Style:

• Collaborative: We work closely with our team members and stakeholders to create engaging content
• Adaptable: We embrace change and continuously improve our processes and products
• Creative: We encourage innovation and experimentation in our content creation

Self-Assessment Questions:

• Do you share Feelgrounds' commitment to customer focus and proactive communication?
• Are you comfortable working in a collaborative and adaptable environment?
• Do you have a creative approach to problem-solving and content creation?

ASSUMPTION: Applicants should assess their alignment with Feelgrounds' values and work style to ensure a good cultural fit.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a remote work environment and collaborating with team members across different time zones
• Balancing academic responsibilities with work commitments
• Developing a consistent brand voice across various channels and platforms

ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing or communications roles, this position focuses specifically on copywriting and content creation for a growing fashion label
• As a small company, Feelgrounds offers a more agile and dynamic work environment than larger organizations
• This role provides an opportunity to gain practical experience and potentially transition into a full-time position

ASSUMPTION: Applicants should consider their long-term career goals and whether this role aligns with their desired industry and company size.

📝 Sample Projects

• Creating engaging social media posts for Feelgrounds' various channels
• Developing email marketing campaigns to promote new products or collections
• Optimizing website content for search engines to improve organic traffic

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the opportunity to make a significant impact in the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other departments, such as design and product management?
• What opportunities are there for professional development and growth within the company?
• How does Feelgrounds support work-life balance for its employees?
• What are the most rewarding aspects of working at Feelgrounds, according to current employees?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in copywriting and digital marketing
• Prepare a portfolio or writing samples demonstrating your creative and technical skills
• Prepare thoughtful questions to ask during the interview
• Follow up with the hiring manager within one week after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.