Praktikum (3 Monate): KI-gestützte Content Creation & Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Praktikum (3 Monate): KI-gestützte Content Creation & Marketing (m/w/d)

🔹 Company: Naughty Nuts

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Internship

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (1 office day, 4 flexible days)

🚀 Job Overview

Key aspects of this role include:

• Creating ads and content using AI tools
• Editing and optimizing content in CapCut
• Contributing to the development of content processes and automation
• Gaining insights into the future of content creation and marketing

ASSUMPTION: This role is ideal for students or recent graduates interested in AI, content creation, and marketing. It offers a unique opportunity to work at the intersection of these fields and gain practical experience.

📋 Key Responsibilities

✅ Create ads and content using AI tools such as ChatGPT, Midjourney, and Sora

✅ Edit and optimize content in CapCut

✅ Contribute to the development of content processes and automation

✅ Stay up-to-date with the latest trends and tools in AI-generated content

ASSUMPTION: While this role involves a significant amount of creative work, it also requires strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Currently enrolled in or recent graduate of a relevant degree program (e.g., Marketing, Communications, Computer Science, or a related field)

Experience: No professional experience required, but some experience with AI-generated content and basic image/video editing is preferred

Required Skills:

• Familiarity with AI tools for content generation (e.g., Midjourney, ChatGPT)
• Basic knowledge of image and video editing (e.g., Canva, CapCut, InShot)
• Interest in automation and willingness to learn tools like Zapier or API workflows
• Good eye for aesthetics and understanding of high-quality content
• Quick learner with strong problem-solving skills

Preferred Skills:

• Previous experience with content creation or marketing
• Fluency in German

ASSUMPTION: While this role is open to international applicants, proficiency in German is strongly preferred due to the nature of the content being created.

💰 Compensation & Benefits

Salary Range: €999 - €1,000 per month (full-time equivalent)

Benefits:

• Flexible working hours
• Remote work option (1 office day, 4 flexible days)
• Personal development opportunities
• Creative and motivated team environment
• Nut butter flat rate

Working Hours: 40 hours per week, with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Germany. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services

Company Size: Small (2-10 employees)

Founded: 2020

Company Description:

• Naughty Nuts is a German company specializing in producing high-quality, vegan, and natural nut butters
• The company aims to create the best-tasting nut butters while using only natural and organic ingredients
• Naughty Nuts is known for its innovative and creative approach to marketing and branding

Company Specialties:

• Natural and organic nut butters
• Innovative marketing and branding strategies
• Sustainable and eco-friendly practices

Company Website: http://www.naughtynuts.de

ASSUMPTION: Naughty Nuts is a young and dynamic company that values creativity, innovation, and sustainability in its products and marketing strategies.

📊 Role Analysis

Career Level: Entry-level (0-2 years)

Reporting Structure: This role reports directly to the marketing team

Work Arrangement: Hybrid (1 office day, 4 flexible days)

Growth Opportunities:

• Gain practical experience in AI-generated content and marketing
• Develop skills in content creation, editing, and automation
• Potential full-time employment opportunities after the internship

ASSUMPTION: This internship offers a unique opportunity for personal and professional growth in the fields of AI, content creation, and marketing.

🌍 Location & Work Environment

Office Type: Creative and collaborative office environment

Office Location(s): Maastrichter Straße 38a, Köln, Nordrhein-Westfalen 50672, DE

Geographic Context:

• Cologne is the fourth-largest city in Germany and is known for its vibrant cultural scene
• The city is home to numerous museums, galleries, and historical sites
• Cologne has a well-developed public transportation system, making it easy to get around

Work Schedule: Flexible working hours with a focus on results and productivity

ASSUMPTION: The hybrid work arrangement allows interns to balance their personal and professional lives while still enjoying the benefits of working in an office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the marketing team
• Decision and offer

Key Assessment Areas:

• Creativity and innovation in content creation
• Technical skills in AI tools and content editing
• Problem-solving and organizational skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Create a portfolio or examples showcasing your AI-generated content and marketing ideas
• Be prepared to discuss your understanding of AI-generated content and its applications in marketing

ATS Keywords: AI-generated content, marketing, advertising, content creation, automation, A/B testing, KI, ChatGPT, Midjourney, Sora, CapCut

ASSUMPTION: The application process for this role may involve assessments or projects that test the candidate's skills in AI-generated content and marketing.

🛠️ Tools & Technologies

• AI tools: ChatGPT, Midjourney, Sora
• Content editing: CapCut
• Automation tools: Zapier, API workflows

ASSUMPTION: Familiarity with these tools is not required, but a willingness to learn and adapt is essential.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Sustainability and eco-friendliness
• Collaboration and teamwork

Work Style:

• Flexible and results-driven
• Creative and innovative
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you have a strong interest in AI-generated content and its applications in marketing?
• Are you comfortable working independently and managing your own time?
• Do you thrive in a creative and collaborative work environment?

ASSUMPTION: Naughty Nuts values candidates who are passionate about AI-generated content, creative, and collaborative in their approach to work.

⚠️ Potential Challenges

• Keeping up with the latest trends and tools in AI-generated content
• Balancing creative and technical aspects of the role
• Working independently and managing time effectively
• Adapting to a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn, and a passion for AI-generated content and marketing.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-generated content and its applications in marketing
• Similar roles may involve content creation, marketing, or AI, but few combine all three aspects
• This internship offers a rare opportunity to gain experience in a cutting-edge field at a young and dynamic company

ASSUMPTION: While there may be similar roles in the market, few offer the same combination of creativity, innovation, and practical experience in AI-generated content and marketing.

📝 Sample Projects

• Creating a social media campaign using AI-generated content
• Developing an automated process for content creation and distribution
• Conducting A/B testing to optimize content performance

ASSUMPTION: These projects are designed to give interns practical experience in AI-generated content and marketing while also contributing to the company's goals.

❓ Key Questions to Ask During Interview

• How does Naughty Nuts plan to integrate AI-generated content into its marketing strategy in the long term?
• What opportunities are there for growth and development within the company?
• How does the company support the work-life balance of its employees?
• What is the company's approach to sustainability and eco-friendliness in its products and practices?
• How does the company measure the success of its marketing campaigns, and how can AI-generated content contribute to this?

ASSUMPTION: These questions are designed to help candidates better understand the company's goals, values, and culture, as well as the specific requirements of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Create a portfolio or examples showcasing your AI-generated content and marketing ideas
• Prepare for your interview by researching the company and practicing your responses to common interview questions
• Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.