📌 Core Information
🔹 Job Title: Praktikum Brand Management - Düsseldorf
🔹 Company: Arla Foods
🔹 Location: Düsseldorf, DE
🔹 Job Type: Intern
🔹 Category: Brand Management
🔹 Date Posted: May 12, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the Brand Management team in developing and implementing communication measures, promotional actions, and packaging designs
- Collaborating closely with sales, category management, and external agencies while reporting to the responsible Brand Manager
- Conducting market and competitor analyses using tools like Nielsen Discover and GfK SimIT
- Creating presentations and evaluating market research findings
- Working independently on own projects and contributing to team tasks
ASSUMPTION: This role is ideal for students pursuing a degree in business, marketing, or a related field, seeking practical experience in the FMCG industry.
📋 Key Responsibilities
✅ Supporting the Brand Management team in developing and implementing communication measures, promotional actions, and packaging designs
✅ Collaborating closely with sales, category management, and external agencies while reporting to the responsible Brand Manager
✅ Conducting market and competitor analyses using tools like Nielsen Discover and GfK SimIT
✅ Creating presentations and evaluating market research findings
✅ Working independently on own projects and contributing to team tasks
ASSUMPTION: The role requires strong communication skills, both written and verbal, in German and English, as well as proficiency in Microsoft Office Suite and familiarity with Nielsen Discover.
🎯 Required Qualifications
Education: Pursuing a degree in business, marketing, or a related field with some completed semesters
Experience: Ideally, some practical experience in the consumer goods sector, preferably in the food industry
Required Skills:
- Strong communication skills in German and English
- Proficiency in Microsoft Office Suite, particularly Word, Excel, and PowerPoint
- Familiarity with Nielsen Discover (a plus)
- Creativity and self-management skills
- Knowledge of the food industry and interest in brand management
Preferred Skills:
- Fluency in additional languages
- Experience with GfK SimIT or similar market research tools
ASSUMPTION: Strong communication skills, both written and verbal, in German and English are essential for this role, as are proficiency in Microsoft Office Suite and familiarity with Nielsen Discover.
💰 Compensation & Benefits
Salary Range: As this is an internship, compensation is not specified. However, Arla Foods offers a range of benefits, including work-life balance, cultural fit, further development opportunities, employee discounts, sustainability focus, and culinary provisions.
Benefits:
- Work-Life Balance: Flexible working hours and a focus on maintaining a healthy work-life balance
- Cultural Fit: A unique, Scandinavian work culture with flat hierarchies and short decision-making processes
- Further Development: Access to a learning library for online trainings and global career opportunities
- Employee Discounts: Discounts on Arla products and access to the Corporate Benefits program
- Sustainability Focus: A strong commitment to sustainability and responsible business practices
- Culinary Provisions: Access to a company restaurant and Starbucks corner
Working Hours: Full-time (40 hours per week) with flexible working hours and a focus on maintaining a healthy work-life balance
ASSUMPTION: While the salary for this internship is not specified, Arla Foods offers a range of benefits to support the personal and professional growth of its employees.
📌 Applicant Insights
🔍 Company Context
Industry: Arla Foods operates in the Food and Beverage Manufacturing industry, with a focus on dairy products
Company Size: Arla Foods is a large company with over 10,000 employees globally
Founded: Arla Foods was founded in 1861 and is headquartered in Viby, Denmark
Company Description:
- Arla Foods is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation
- The company is passionate about people and the planet, striving to make healthy dairy nutrition and good food habits accessible to all
- Arla Foods is a cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future
Company Specialties:
- Dairy
- Milk
- Yoghurt
- Cheese
- Cream
- Powder
- Purpose
- Healthy
- Natural
- Cooperative
- Responsible
- Food
- Sustainability
- Growth
- Careers
- And Farming
Company Website: arla.com
ASSUMPTION: Arla Foods is a global company with a strong focus on sustainability, innovation, and making a positive impact on the planet and its communities.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students seeking practical experience in the FMCG industry
Reporting Structure: The intern will report directly to the Brand Manager and work closely with the Brand Management team, sales, category management, and external agencies
Work Arrangement: This is an on-site internship with flexible working hours and a focus on maintaining a healthy work-life balance
Growth Opportunities:
- Arla Foods offers access to a learning library for online trainings and global career opportunities
- The company encourages internal mobility and supports the professional development of its employees
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in the FMCG industry and contribute to the development and implementation of brand management strategies.
🌍 Location & Work Environment
Office Type: Arla Foods' office in Düsseldorf is a modern, professional environment with a focus on collaboration and innovation
Office Location(s): Düsseldorf, DE
Geographic Context:
- Düsseldorf is the capital of the German state of North Rhine-Westphalia and is located in the heart of Europe
- The city is known for its vibrant arts and culture scene, as well as its bustling business community
- Düsseldorf is easily accessible by public transportation and has a well-developed infrastructure
Work Schedule: Full-time (40 hours per week) with flexible working hours and a focus on maintaining a healthy work-life balance
ASSUMPTION: Arla Foods' office in Düsseldorf offers a modern, professional work environment with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Arla Foods careers website
- Phone or video screening with the Talent Acquisition Team
- On-site or virtual interview with the Brand Manager and/or other members of the Brand Management team
- Background check and onboarding
Key Assessment Areas:
- Communication skills, both written and verbal, in German and English
- Problem-solving skills and analytical thinking
- Creativity and self-management skills
- Knowledge of the food industry and interest in brand management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interview questions by researching Arla Foods and the Brand Management team
- Demonstrate your enthusiasm for the role and the company
ATS Keywords: Brand Management, Communication, Market Analysis, Project Management, Team Collaboration, Creativity, Reliability, Self-Management, Food Industry Knowledge, Presentation Skills, German Language, English Language, Microsoft Word, Microsoft Excel, Microsoft PowerPoint, Nielsen Discover
ASSUMPTION: The application process for this internship is competitive, and applicants should tailor their materials and prepare thoroughly for interviews to increase their chances of success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Nielsen Discover
- GfK SimIT (preferred)
- Presentation software (e.g., PowerPoint, Google Slides)
- Market research tools (e.g., SurveyMonkey, Google Forms)
ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with Nielsen Discover are required for this role. Experience with GfK SimIT or similar market research tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: Arla Foods takes its responsibility, its relationships, and its role in society seriously
- Collaboration: Arla Foods works together with its customers, suppliers, NGOs, and other stakeholders to develop its business
- Innovation: Arla Foods is committed to championing good food habits and inspiring a healthy life
- Sustainability: Arla Foods works continuously on the farms, at the dairies, and in its administration to reduce its carbon footprint and environmental impact
Work Style:
- Collaborative: Arla Foods encourages teamwork and collaboration across departments and functions
- Innovative: Arla Foods fosters a culture of innovation and continuous improvement
- Responsible: Arla Foods holds its employees accountable for their actions and decisions
- Sustainable: Arla Foods prioritizes sustainability and responsible business practices
Self-Assessment Questions:
- How do you align with Arla Foods' commitment to responsibility and sustainability?
- How do you approach collaboration and teamwork in a professional setting?
- How do you balance innovation and responsibility in your work?
ASSUMPTION: Arla Foods values employees who are responsible, collaborative, innovative, and committed to sustainability.
⚠️ Potential Challenges
- The internship may require working on multiple projects simultaneously, requiring strong time management and organizational skills
- The role may involve working with external agencies, requiring strong communication and interpersonal skills
- The internship may require occasional travel, depending on the specific needs of the Brand Management team
- The role may involve working with sensitive information, requiring strong confidentiality and discretion
ASSUMPTION: While this internship offers a unique opportunity for personal and professional growth, it also presents several challenges that the intern must be prepared to overcome.
📈 Similar Roles Comparison
- This role is similar to other brand management internships in the FMCG industry, but may offer more responsibility and independence than some entry-level positions
- The role may require more travel than other internships, depending on the specific needs of the Brand Management team
- The internship may offer more opportunities for growth and development than other entry-level positions, as Arla Foods encourages internal mobility and supports the professional development of its employees
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in the FMCG industry and contribute to the development and implementation of brand management strategies.
📝 Sample Projects
- Conducting a market analysis for a new product launch, including competitor analysis and consumer segmentation
- Developing and implementing a social media campaign to promote a new product or brand
- Creating a presentation to communicate key findings from a market research study to the Brand Management team and other stakeholders
- Assisting in the organization of a product launch event or trade show
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks that the intern may be expected to undertake during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for the Brand Management team in the next 6 months?
- How does this internship fit into the team's long-term goals and strategies?
- What opportunities are there for professional development and growth within the Brand Management team and Arla Foods more broadly?
- How does Arla Foods support work-life balance for its employees?
- What is the company's approach to sustainability and responsible business practices?
ASSUMPTION: Asking thoughtful, relevant questions during the interview demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Arla Foods careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for interview questions by researching Arla Foods and the Brand Management team
- Demonstrate your enthusiasm for the role and the company
- Follow up with the Talent Acquisition Team after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
