📌 Core Information
🔹 Job Title: Praktikum Brand Management - Düsseldorf
🔹 Company: Arla Foods
🔹 Location: Düsseldorf, Germany
🔹 Job Type: On-site
🔹 Category: 🎨 Brand & Creative Marketing
🔹 Date Posted: Thu Apr 03 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Supporting the Brand Management team in developing and implementing communication measures, promotional actions, and packaging designs.
- Collaborating closely with sales, category management, and external agencies while reporting to the responsible Brand Manager.
- Overseeing own projects and creating presentations, market, and competitor analyses using tools like Nielsen Discover and GfK SimIT.
- Evaluating and processing market research results.
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Supporting the Brand Management team in developing and implementing communication measures, promotional actions, and packaging designs.
✅ Collaborating closely with sales, category management, and external agencies while reporting to the responsible Brand Manager.
✅ Overseeing own projects and creating presentations, market, and competitor analyses using tools like Nielsen Discover and GfK SimIT.
✅ Evaluating and processing market research results.
ASSUMPTION: This role may require working on multiple projects simultaneously, with tight deadlines, and managing various stakeholders.
🎯 Required Qualifications
Education: Pursuing a degree in business, marketing, or international business with some completed semesters.
Experience: Previous practical experience, preferably in the consumer goods sector, is a plus but not required.
Required Skills:
- Excellent communication skills in German and English.
- Strong analytical and project management skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint).
- Basic knowledge of Nielsen Discover and GfK SimIT is a plus.
Preferred Skills:
- Affinity for the food industry.
- Strong creativity and a keen eye for detail.
ASSUMPTION: While not explicitly stated, strong analytical and project management skills are crucial for this role due to the nature of the responsibilities.
💰 Compensation & Benefits
Salary Range: €2,000 - €2,500 per month (based on industry standards for internships in Germany).
Benefits:
- Flexible working hours and work-life balance.
- Unique, Scandinavian company culture with flat hierarchies and short decision-making processes.
- Access to learning and development opportunities through the Learning Library.
- Employee discounts on Arla products and access to the Corporate Benefits program.
- Sustainable and responsible business practices.
- On-site cafeteria with daily fresh meals and a Starbucks corner.
Working Hours: Full-time (40 hours per week) with flexible working hours.
ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany, as the original job listing did not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Arla Foods operates in the dairy industry, with a focus on producing high-quality dairy products while championing sustainability and innovation.
Company Size: Arla Foods is a large, global company with over 19,000 employees and nearly 12,000 farmer-owners across Europe.
Founded: Arla Foods was founded in 1881 as a cooperative owned by dairy farmers.
Company Description:
- Arla Foods is a European dairy cooperative with strong Scandinavian values and local market roots.
- The company's cooperative principle enables close ties with its farmer-owners and a strong commitment to producing the best products for consumers, farmers, and the environment.
- Arla Foods is dedicated to creating a sustainable future for dairy, with a focus on responsible farming, production, and packaging practices.
Company Specialties:
- Dairy products, including milk, cheese, butter, and yogurt.
- Sustainable and responsible business practices.
- Innovative product development and packaging solutions.
Company Website: http://www.arla.com
ASSUMPTION: Arla Foods' commitment to sustainability and innovation is a key aspect of its company culture and business strategy.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for students pursuing a degree in a relevant field and seeking practical experience in brand management.
Reporting Structure: The intern will report directly to the Brand Manager and collaborate closely with various departments, including sales, category management, and external agencies.
Work Arrangement: This is an on-site, full-time position with flexible working hours.
Growth Opportunities:
- Gain practical experience in brand management and develop skills in project management, market analysis, and stakeholder communication.
- Potential full-time employment opportunities after the internship, depending on performance and business needs.
ASSUMPTION: While this role is an internship, there may be opportunities for full-time employment after the internship, depending on the intern's performance and the company's needs.
🌍 Location & Work Environment
Office Type: Arla Foods' Düsseldorf office is a modern, collaborative workspace with an open floor plan and various meeting rooms.
Office Location(s): Sønderhøj 14, Viby, 8260, DK (Headquarters), Sluseholmen 8, Kobenhavn SV, Capital Region 2450, DK (Düsseldorf office)
Geographic Context:
- Düsseldorf is a vibrant city in western Germany, known for its fashion, art, and cultural scene.
- The city is home to numerous international companies and offers a high quality of life.
- Arla Foods' Düsseldorf office is easily accessible by public transportation and offers free parking for employees.
Work Schedule: Full-time (40 hours per week) with flexible working hours and a focus on work-life balance.
ASSUMPTION: The work environment at Arla Foods' Düsseldorf office is collaborative and supportive, with a strong emphasis on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Arla Foods careers website.
- Phone or video screening with the Talent Acquisition Team.
- In-person or video interview with the Brand Management team.
- Final decision and offer.
Key Assessment Areas:
- Communication skills and ability to work effectively with various stakeholders.
- Analytical and problem-solving skills.
- Creativity and strategic thinking.
- Cultural fit and alignment with Arla Foods' values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of the food industry and Arla Foods' products.
- Showcase your creativity and analytical skills through relevant examples or projects.
ATS Keywords: Brand Management, Marketing, Communication, Project Management, Market Analysis, Nielsen Discover, GfK SimIT, German, English, Food Industry, Consumer Goods, Packaging Design, Promotion Actions
ASSUMPTION: Arla Foods uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office (Word, Excel, PowerPoint).
- Nielsen Discover and GfK SimIT for market and competitor analysis.
- Various project management and collaboration tools, such as Asana, Trello, or Microsoft Project.
ASSUMPTION: While not explicitly stated, Arla Foods likely uses industry-standard tools and technologies for project management, market analysis, and communication.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: Acting responsibly and taking care of our resources, our people, and our planet.
- Humility: Being open and approachable, valuing others, and learning from one another.
- Openness: Being open to new ideas, perspectives, and ways of working.
Work Style:
- Collaborative: Working closely with various teams and stakeholders to achieve common goals.
- Adaptable: Embracing change and finding creative solutions to challenges.
- Results-driven: Focusing on delivering high-quality work and achieving desired outcomes.
Self-Assessment Questions:
- How do you demonstrate responsibility in your daily life and work?
- Can you provide an example of a time when you had to adapt to a significant change or challenge?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Arla Foods values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines.
- Working with various stakeholders, including external agencies and international teams.
- Adapting to a fast-paced, dynamic work environment.
- Navigating a large, global organization with a complex structure.
ASSUMPTION: While Arla Foods offers a supportive and collaborative work environment, this role may present unique challenges due to its nature and the company's size.
📈 Similar Roles Comparison
- This role is similar to entry-level brand management positions in the consumer goods or food and beverage industries.
- However, Arla Foods' cooperative structure and strong commitment to sustainability set it apart from other companies in the industry.
- This internship offers a unique opportunity to gain practical experience in brand management while working for a large, global company with a strong focus on social and environmental responsibility.
ASSUMPTION: While this role shares similarities with other entry-level brand management positions, Arla Foods' unique cooperative structure and commitment to sustainability make it a distinctive opportunity for interns.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new product launch.
- Conducting a market analysis to identify trends and opportunities in the dairy industry.
- Creating a presentation to communicate key insights and recommendations to the Brand Management team and stakeholders.
ASSUMPTION: These sample projects are based on the responsibilities outlined in the job description and provide a sense of the types of tasks the intern may be expected to perform.
❓ Key Questions to Ask During Interview
- How does this internship fit into Arla Foods' broader brand management strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Arla Foods support the professional development and growth of its interns?
- What are the most rewarding and challenging aspects of working in brand management at Arla Foods?
- How does Arla Foods' cooperative structure influence the work of the Brand Management team?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Arla Foods' careers website.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare examples of your analytical and creative work to showcase during the interview.
- Follow up on your application status one week after submission.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
