📌 Core Information
🔹 Job Title: Praktikum Brand Management: Schwerpunkt Eigenmarken (m/w/d)
🔹 Company: REWE Group
🔹 Location: Cologne, North Rhine-Westphalia, Germany
🔹 Job Type: Temporary, Intern
🔹 Category: Retail
🔹 Date Posted: 2025-05-07
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (with flexible and mobile working options)
🚀 Job Overview
Key aspects of this role include:
- Accompanying the development processes of private labels from initial product idea to market delivery
- Supporting the implementation of packaging design in coordination with internal and external stakeholders
- Working independently but not alone, contributing to project planning and execution
- Assisting with administrative tasks of the Eigenmarken managers
ASSUMPTION: This role is well-suited for students or recent graduates seeking practical experience in brand management, with a focus on private label products and packaging design.
📋 Key Responsibilities
✅ Accompanying the development processes of private labels from the initial product idea to the delivery of goods to the markets
✅ Supporting the implementation of packaging design in coordination with internal interfaces and external agencies while ensuring compliance with brand and competition law
✅ Working independently but not alone, contributing to project planning and execution
✅ Assisting with administrative tasks of the Eigenmarken managers
ASSUMPTION: The role requires a good understanding of brand management principles, attention to detail, and strong organizational skills to manage multiple projects and stakeholders.
🎯 Required Qualifications
Education: Students or graduates in business sciences with a focus on marketing/brand management or a related field (e.g., visual communication, design)
Experience: Practical experience in project management is essential, with a preference for experience in the FMCG sector
Required Skills:
- Self-motivation and reliability
- Teamwork and collaboration
- Packaging design and attention to detail
- Affinity for retail and understanding of the FMCG industry
- Strong project management skills
- Proficiency in MS Office
Preferred Skills:
- Fluency in German
- Knowledge of the REWE Group and its private label products
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the nature of the work and the company's primary market.
💰 Compensation & Benefits
Salary Range: Industry standards for internships in Germany typically range from €1,000 to €1,500 per month, depending on the company and the student's level of education. However, the specific salary for this role is not provided.
Benefits:
- Attractive compensation with additional allowances for the cantine
- Flexible working hours and mobile working options
- Health and sports offers
- Structured onboarding and integration into the team
- Career development opportunities within the REWE Group
Working Hours: Full-time (40 hours per week), with flexible and mobile working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on the company's internal policies and the student's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The REWE Group is a leading trade and tourism group in Germany and Europe, operating in the retail sector with a focus on supermarkets, discount stores, and drugstores. The company generated a total external turnover of more than €92 billion in 2023.
Company Size: The REWE Group employs around 390,000 employees across 21 European countries, making it a large enterprise with a significant presence in the retail industry.
Founded: The REWE Group was founded in 1927 and has since grown to become one of the leading trade and tourism groups in Germany and Europe.
Company Description:
- The REWE Group operates various sales lines, including supermarkets and consumer stores under the REWE, REWE CENTER, BILLA, BILLA PLUS, ADEG, and PENNY brands, as well as drugstores under the BIPA brand and DIY stores under the toom Baumarkt brand.
- The company also operates convenience stores, e-commerce activities, and wholesale activities through the Lekkerland Group.
- The REWE Group seeks passionate and innovative individuals who are ready to make a difference in the transformation and future of trade and tourism.
Company Specialties:
- Retail
- Supermarkets
- Discount stores
- Drugstores
- DIY stores
- Convenience stores
- E-commerce
- Wholesale
Company Website: karriere.rewe-group.com
ASSUMPTION: The REWE Group is a large, well-established company in the retail industry, offering a broad range of occupations, career opportunities, and development possibilities.
📊 Role Analysis
Career Level: This role is an entry-level position, suitable for students or recent graduates seeking practical experience in brand management.
Reporting Structure: The intern will report directly to the Eigenmarken managers and work closely with internal interfaces and external agencies.
Work Arrangement: The role is on-site, with flexible and mobile working options available.
Growth Opportunities:
- Gaining practical experience in brand management and project management
- Developing an understanding of the retail industry and the FMCG sector
- Building a professional network within the REWE Group
- Potential opportunities for a subsequent internship, trainee program, or direct employment within the company
ASSUMPTION: This role offers valuable practical experience and the opportunity to grow within the REWE Group, depending on the intern's performance and the company's available positions.
🌍 Location & Work Environment
Office Type: The role is based at the REWE Group headquarters in Cologne, Germany.
Office Location(s): Domstraße 20, Köln, 50668, DE
Geographic Context:
- Cologne is the fourth-largest city in Germany, with a population of over 1 million people
- The city is known for its vibrant cultural scene, historic landmarks, and diverse culinary offerings
- Cologne is well-connected by public transportation, with numerous bus and train lines serving the city
Work Schedule: Full-time (40 hours per week), with flexible and mobile working options
ASSUMPTION: The work environment at the REWE Group headquarters in Cologne is likely dynamic and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the REWE Group careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or video interview with the hiring manager or a panel of interviewers
- Background check and onboarding for successful candidates
Key Assessment Areas:
- Communication skills and language proficiency in German
- Understanding of brand management principles and packaging design
- Project management skills and organizational abilities
- Cultural fit and alignment with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your enthusiasm for the retail industry and the FMCG sector
- Showcase your understanding of the REWE Group and its private label products
ATS Keywords: Brand Management, Eigenmarken, Packaging Design, Retail, FMCG, Project Management, MS Office
ASSUMPTION: The application process for the REWE Group is likely competitive, with a focus on assessing the candidate's skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- MS Office (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and tasks assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Innovation and continuous improvement
- Responsibility and sustainability
- Collaboration and teamwork
- Integrity and fairness
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on teamwork and collaboration
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you have a strong passion for retail and the FMCG industry?
- Are you able to work independently but also collaborate effectively with team members and stakeholders?
- Do you have a keen eye for detail and a strong understanding of brand management principles?
- Are you comfortable working in a dynamic and fast-paced work environment?
ASSUMPTION: The REWE Group values a strong work ethic, collaboration, and a customer-focused mindset in its employees.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management
- The work environment may be fast-paced and demanding, requiring adaptability and resilience
- The role may involve working with external agencies and stakeholders, necessitating strong communication and interpersonal skills
- The internship is temporary and may not guarantee long-term employment within the company
ASSUMPTION: While the role offers valuable practical experience, it may also present challenges that require strong skills and adaptability from the intern.
📈 Similar Roles Comparison
- This role is similar to other brand management internships in the retail and FMCG sectors, with a focus on private label products and packaging design
- However, the REWE Group is a large, well-established company with a significant presence in the European retail market, offering unique opportunities for professional growth and development
- Compared to other brand management roles, this internship may have a stronger focus on project management and collaboration with external stakeholders
ASSUMPTION: While this role shares similarities with other brand management internships, the REWE Group's size and influence in the European retail market set it apart from other companies in the industry.
📝 Sample Projects
- Developing and implementing a new packaging design for an Eigenmarke product line, in collaboration with internal and external stakeholders
- Conducting market research and analyzing consumer trends to inform brand management strategies
- Assisting with the planning and execution of marketing campaigns and promotional events for Eigenmarke products
ASSUMPTION: The specific projects assigned to the intern may vary depending on the company's needs and the intern's skills and experiences.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader brand management strategy for Eigenmarke products?
- What opportunities are there for professional growth and development within the REWE Group?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview can help demonstrate your interest in the role and the company, as well as provide valuable information to help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the REWE Group careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview by researching the REWE Group and its private label products, as well as brushing up on your brand management and project management knowledge
- Follow up with the hiring manager or the REWE Group's Bewerber-Servicetelefon (0221 149-7110) to inquire about the status of your application and request feedback, if necessary
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
