📌 Core Information
🔹 Job Title: Praktikum - Content & Content Strategie
🔹 Company: ZEISS Group
🔹 Location: Oberkochen, Baden-Württemberg, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to content projects and campaigns
- Supporting an interdisciplinary project team in an agile working manner
- Assisting in editorial topic planning and implementation
- Organizing, preparing, and documenting meetings/workshops
- Independently preparing presentations and conducting research on relevant content trends
ASSUMPTION: This role is well-suited for students in their fourth semester or later, seeking practical experience in content marketing and strategy within a global technology leader.
📋 Key Responsibilities
✅ Assist in content projects and campaigns
✅ Support the interdisciplinary project team in an agile working manner
✅ Assist in editorial topic planning and implementation
✅ Organize, prepare, and document meetings/workshops
✅ Independently prepare presentations and conduct research on relevant content trends
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: A bachelor's degree (at least 4 semesters) in Online Marketing, Marketing Communication, Media/Communication Sciences, or a comparable field
Experience: No specific experience required, but relevant internships or projects are a plus
Required Skills:
- Structured, proactive, reliable, and self-motivated working style
- Strong communication and organizational skills
- Interest in content marketing, social media, and relevant industry trends
- Excellent MS Office skills, particularly PowerPoint, and experience with agile collaboration tools like MS Teams and Miro is a plus
- Very good German and English language skills in word and writing
Preferred Skills:
- Experience in an international context
- Knowledge of the optics industry
ASSUMPTION: The role requires strong academic performance and a genuine interest in the field of content marketing and strategy.
💰 Compensation & Benefits
Salary Range: As this is an internship, the compensation is likely to be a fixed stipend or hourly wage. The exact amount is not specified, but it is common for internships in Germany to offer between €800 to €1,500 per month, depending on the company and the student's academic level.
Benefits:
- Gain practical experience in a global technology leader
- Work in an interdisciplinary and agile team
- Opportunity to contribute to high-impact content projects
Working Hours: Full-time (40 hours per week), with flexible hours depending on the project and team needs
ASSUMPTION: The working hours may vary depending on the specific project and team requirements, and overtime may be required occasionally.
📌 Applicant Insights
🔍 Company Context
Industry: ZEISS operates in the fields of optics and optoelectronics, with a focus on semiconductor manufacturing technology, industrial quality and research, medical technology, and consumer markets.
Company Size: ZEISS is a large, globally operating technology enterprise with over 46,000 employees worldwide.
Founded: ZEISS was founded in 1846 in Jena, Germany, and is headquartered in Oberkochen, Germany.
Company Description:
- ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics.
- The company generated annual revenue of around €11 billion in the previous fiscal year (30 September 2024).
- ZEISS is active globally in around 50 countries with more than 60 sales and service locations, around 40 research and development facilities, and 35 production facilities worldwide (30 September 2024).
Company Specialties:
- Optics
- Optoelectronics and Precision Mechanics
- Binoculars
- Microscopy
- Eyeglass Lenses
- Biomedical Research
- Medical Technology
- Semiconductor Manufacturing Technology
- Nano Technology
- Industrial Metrology
- Camera and Cine Lenses
- Industry 4.0
- Artificial Intelligence
- Machine Learning
- Software Engineering
- Software Development
Company Website: www.zeiss.com/publisher
ASSUMPTION: ZEISS offers a dynamic and innovative work environment, with a strong focus on research and development, and a commitment to high-quality products and services.
📊 Role Analysis
Career Level: This role is an entry-level position, suitable for students seeking practical experience in content marketing and strategy.
Reporting Structure: The intern will report directly to the content team or a designated supervisor within the marketing department.
Work Arrangement: The internship is full-time, with flexible hours depending on the project and team needs. The role is on-site, with the possibility of remote work for specific tasks or meetings.
Growth Opportunities:
- Gain practical experience in content marketing and strategy
- Develop skills in project management, communication, and organization
- Potential full-time employment opportunities after the internship, depending on performance and business needs
ASSUMPTION: The internship offers a unique opportunity to gain practical experience in a global technology leader and contribute to high-impact content projects.
🌍 Location & Work Environment
Office Type: The ZEISS headquarters in Oberkochen, Germany, features a modern and collaborative work environment, with state-of-the-art facilities and technology.
Office Location(s): Carl-Zeiss-Str. 22, Oberkochen, 73447, DE
Geographic Context:
- Oberkochen is a town in the East Alb region of Baden-Württemberg, Germany.
- The town is known for its strong industrial and technological sector, with a focus on optics and precision engineering.
- The region offers a high quality of life, with easy access to nature, sports, and cultural activities.
Work Schedule: The internship follows a standard full-time work schedule, with flexible hours depending on the project and team needs. The work schedule may vary depending on the specific project and team requirements, and overtime may be required occasionally.
ASSUMPTION: The work environment at ZEISS is dynamic, collaborative, and innovative, with a strong focus on research and development, and a commitment to high-quality products and services.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the ZEISS careers portal
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations
- Background check and reference verification (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Academic performance and relevant coursework
- Communication and organizational skills
- Interest in content marketing and strategy
- Cultural fit and alignment with ZEISS values
Application Tips:
- Tailor your resume and cover letter to highlight relevant academic projects, internships, and skills
- Demonstrate your understanding of content marketing and strategy, and your enthusiasm for the role and the company
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and teamwork
ATS Keywords: Content Marketing, Content Strategy, Marketing Communications, Online Marketing, Agile Methodologies, MS Office, PowerPoint, English, German, Research, Presentation Skills, Teamwork
ASSUMPTION: The application process at ZEISS is competitive, with a strong focus on academic performance, relevant experience, and cultural fit.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- Agile collaboration tools like MS Teams and Miro
- Content management systems (CMS) and marketing automation tools (if applicable)
ASSUMPTION: The tools and technologies used in this role may vary depending on the specific project and team requirements.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Customer focus
- Responsibility
- Integrity
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Results-driven and proactive
- Strong communication and organizational skills
Self-Assessment Questions:
- How do you align with ZEISS's core values, and how have you demonstrated these values in your academic or professional experiences?
- How do you approach working in a team, and how have you contributed to successful team projects in the past?
- How do you stay organized and manage your time effectively, especially when working on multiple projects simultaneously?
ASSUMPTION: ZEISS values candidates who are innovative, quality-focused, customer-oriented, responsible, and integrity-driven, with a strong work ethic and a collaborative approach to problem-solving.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills
- The work environment may be fast-paced and dynamic, with tight deadlines and changing priorities
- The role may require occasional overtime, depending on the specific project and team requirements
- The internship may be competitive, with a strong focus on academic performance, relevant experience, and cultural fit
ASSUMPTION: The potential challenges of this role can be mitigated by strong communication, time management, and organizational skills, as well as a proactive and adaptable approach to work.
📈 Similar Roles Comparison
- This role is similar to content marketing internships in other industries, but may offer unique insights into the optics and optoelectronics industry
- The role may differ from other content marketing internships in terms of the specific projects and campaigns, as well as the industry-specific context
- This role may offer a unique opportunity to gain practical experience in a global technology leader, with potential career growth opportunities
ASSUMPTION: This role offers a unique opportunity to gain practical experience in content marketing and strategy within a global technology leader, with potential career growth opportunities.
📝 Sample Projects
- Developing a content strategy for a new product launch in the optics industry
- Creating and executing a social media campaign to promote a new research initiative
- Conducting market research on content trends and best practices in the optics and optoelectronics industry
ASSUMPTION: The sample projects listed above are intended to illustrate the types of tasks and responsibilities that may be required in this role, but the specific projects and tasks may vary depending on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall content marketing strategy at ZEISS?
- What opportunities are there for professional development and growth within the content marketing team?
- How does ZEISS support work-life balance for its interns?
- What are the key performance indicators (KPIs) for success in this role?
ASSUMPTION: The key questions listed above are intended to help you better understand the role, the team, and the company, and to demonstrate your interest and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ZEISS careers portal
- Tailor your resume and cover letter to highlight relevant academic projects, internships, and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and teamwork
- Follow up with the ZEISS recruiting team after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
