📌 Core Information
🔹 Job Title: Praktikum Copywriting, Brand & Content
🔹 Company: Doctolib
🔹 Location: Berlin, Germany
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: May 28, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Creating targeted copy for marketing campaigns and various B2B content formats
- Supporting content strategy and collaborating with the sales team to optimize content distribution
- Working in a fast-paced environment with a focus on organization and structure
- Developing creative copywriting skills and gaining experience in digital B2B content marketing
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in content marketing and brand management within the healthcare industry.
📋 Key Responsibilities
✅ Create targeted copy for marketing campaigns, content assets, and landing pages
✅ Develop and write informative texts for various B2B content formats, such as e-books, brochures, and articles
✅ Support content strategy for different target groups and coordinate content distribution across various channels
✅ Collaborate with the sales team to ensure effective utilization of content
✅ Contribute creative ideas for social media campaign concepts and storytelling formats
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to manage time effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Communication, Marketing, Linguistics, or a related field
Experience: Available for a 6-month internship
Required Skills:
- Excellent German (C2) and English (C1) language skills in writing and speaking
- Strong copywriting skills and a keen eye for detail
- Ability to work independently and in a team environment
- Proficiency in using Microsoft Office or similar software
Preferred Skills:
- Previous experience in digital B2B content marketing
- Familiarity with the healthcare industry or healthtech sector
- Experience with content management systems (CMS)
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong communication skills and be comfortable working in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: €1,900 - €2,250 per month (gross)
Benefits:
- Detailed onboarding program
- Transportation subsidy (Germany ticket)
- Health insurance with extra health services
- 28 vacation days per year
- Training opportunities and e-learning programs
- Flexible work hours and hybrid work arrangement
- Modern office in Berlin Kreuzberg with regular breakfast and other benefits
- Regular team events and other company-sponsored activities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Germany. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology (Healthtech)
Company Size: Medium (1,001-5,000 employees)
Founded: 2013
Company Description:
- Doctolib is a B Corp company committed to building the healthcare we all dream of
- Over 2,900 employees across France, Germany, Italy, and the Netherlands
- Improving the daily lives of care teams and patients with a new generation of technologies and services
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Telehealth
- Frenchtech
- Online appointments
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company in the healthtech industry, with a strong focus on innovation and improving the healthcare experience for both patients and care teams.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Brand & Content Manager
Work Arrangement: Hybrid (3 office days per week)
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunities to work on various projects and gain experience in different aspects of content marketing
- Access to training and development opportunities to improve skills and advance career
ASSUMPTION: This internship offers a unique opportunity for students or recent graduates to gain practical experience in content marketing and brand management within the healthcare industry.
🌍 Location & Work Environment
Office Type: Modern office in Berlin Kreuzberg
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is the capital and largest city of Germany, with a population of approximately 3.7 million
- Known for its vibrant culture, nightlife, and diverse neighborhoods
- Home to numerous tech startups and established companies in various industries
Work Schedule: Full-time (40 hours per week), with flexible work hours and hybrid work arrangement
ASSUMPTION: The work environment at Doctolib's Berlin office is likely to be dynamic, collaborative, and focused on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Initial screening with the Talent Partner
- Interview and case study with the Brand & Content Manager
Key Assessment Areas:
- Language skills (German and English)
- Copywriting and content creation abilities
- Cultural fit and alignment with Doctolib's mission and values
- Problem-solving skills and creativity
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Showcase your understanding of Doctolib's mission and values in your application materials
- Prepare examples of your previous work, if applicable, to demonstrate your skills and creativity
ATS Keywords: Copywriting, Brand Management, Content Marketing, B2B Marketing, Healthcare, Hybrid Work, Internship
ASSUMPTION: The application process for this internship is likely to be competitive, with a focus on language skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office or similar software
- Content management systems (CMS)
- Social media platforms
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and tasks assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Committed to improving healthcare
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you align with Doctolib's patient-centric approach to healthcare?
- How do you approach working in a dynamic, fast-paced environment?
- How do you ensure the quality and accuracy of your work under tight deadlines?
ASSUMPTION: Successful candidates for this internship are likely to be creative, adaptable, and committed to Doctolib's mission and values.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment
- Adapting to a hybrid work arrangement and balancing remote and on-site work
- Developing strong language skills in German and English for a professional setting
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other content marketing internships in its focus on the healthcare industry and B2B marketing
- Doctolib's size and growth potential offer more opportunities for career advancement compared to smaller companies
- This internship provides a unique opportunity to work on various projects and gain experience in different aspects of content marketing
ASSUMPTION: This internship offers a unique combination of industry-specific experience, career growth opportunities, and the chance to work on diverse projects.
📝 Sample Projects
- Developing a social media campaign to promote a new healthcare service
- Creating a series of blog posts to educate healthcare professionals on the benefits of using Doctolib's platform
- Writing and designing a brochure to showcase Doctolib's services and features for potential clients
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities the intern may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this internship fit into the overall content marketing strategy for Doctolib?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Doctolib support the professional development and growth of its interns?
- What are the most challenging aspects of working in a hybrid environment, and how can I best prepare for them?
- How does Doctolib ensure the quality and consistency of its content across various platforms and channels?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success in the internship.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your previous work, if applicable, to demonstrate your skills and creativity
- Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
