Praktikum Corporate Marketing (m/w/d) Praktikum Corporate Marketing (m/w/d)

📌 Core Information 🔹 Job Title: Praktikum Corporate Marketing (m/w/d) 🔹 Company: Nestlé Operational Services Worldwide SA 🔹 Location: Frankfurt, Hesse, Germany 🔹 Job Type: Internship 🔹 Category: Marketing, Communications 🔹 Date Posted: May 9, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Working with international brands and local favorites - Contributing to social media communication for Nestlé brands - Creating engaging content for social media channels - Collaborating with a diverse team in a global company ASSUMPTION: This role is well-suited for students or recent graduates looking to gain practical experience in corporate marketing and social media management. 📋 Key Responsibilities ✅ As part of the Corporate Social Media Team, gain insights into the social media communication of Nestlé brands and actively contribute to it. ✅ Support the team in daily business and manage projects independently. ✅ Create engaging content for social media channels and interact directly with the community. ✅ Understand and analyze digital KPIs, tools, and dashboards for monitoring. ASSUMPTION: The role requires a balance of creativity, analytical skills, and strong communication skills to succeed in the social media landscape. 🎯 Required Qualifications Education: Students of business administration, media, or communication sciences, or in a gap year between bachelor's and master's studies. Experience: No professional experience required. Required Skills: - Strong social media presence and active usage of platforms (Instagram, TikTok, etc.) - Passion for content creation and creative thinking - Excellent communication skills and teamwork abilities - Familiarity with digital KPIs, tools, and dashboards Preferred Skills: - Experience with social media management tools - Knowledge of the German market and consumer behavior ASSUMPTION: While not strictly required, previous experience in social media management or marketing would be beneficial but not essential for this role. 💰 Compensation & Benefits Salary Range: As this is an internship, the compensation is above the legal minimum wage. The exact amount is not specified, but it is competitive for entry-level internships in the food and beverage industry. Benefits: - Mentorship and regular feedback & coaching - Networking opportunities with other interns and employees - Above minimum wage compensation Working Hours: 40 hours per week, with flexible hours and the possibility of remote work for specific tasks. ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing internships in Germany. 📌 Applicant Insights 🔍 Company Context Industry: Nestlé is a global leader in the food and beverage industry, with a wide range of products and brands across various categories. Company Size: With over 273,000 employees worldwide, Nestlé is a large corporation that offers numerous opportunities for growth and development. Founded: The company's origins can be traced back to 1866, with the first European condensed milk factory opened in Cham, Switzerland. Company Description: Nestlé aims to unlock the power of food to enhance quality of life for everyone, today and for generations to come. The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Company Specialties: Nestlé's portfolio covers almost every food and beverage category, including coffee and beverages, dairy, confectionary, culinary and frozen food, ice cream, infant nutrition, healthcare nutrition, out-of-home F&B solutions, and petcare. Company Website: www.nestle.com ASSUMPTION: Nestlé's large size and global presence offer interns the opportunity to work on international projects and gain exposure to diverse markets and cultures. 📊 Role Analysis Career Level: Entry-level (0-2 years) Reporting Structure: This role reports directly to the Corporate Social Media Team. Work Arrangement: On-site, with the possibility of remote work for specific tasks. Growth Opportunities: - Gain practical experience in corporate marketing and social media management - Develop skills in content creation, community management, and data analysis - Build a professional network within the company and the industry ASSUMPTION: This internship provides an excellent starting point for a career in marketing, communications, or a related field. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with a diverse and international team. Office Location(s): Frankfurt am Main, Germany Geographic Context: Frankfurt is a major financial hub and the fifth-largest city in Germany, offering a vibrant cultural scene and numerous job opportunities. Work Schedule: Full-time (40 hours per week), with flexible hours and the possibility of remote work for specific tasks. ASSUMPTION: The work environment at Nestlé is dynamic and multicultural, with a strong focus on collaboration and innovation. 💼 Interview & Application Insights Typical Process: Online application, phone or video screening, in-person or virtual interview, and final decision. Key Assessment Areas: - Social media knowledge and usage - Creativity and content creation skills - Communication and teamwork abilities - Analytical skills and data-driven mindset Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your social media presence and active usage of platforms - Prepare examples of engaging content you have created for social media channels ATS Keywords: Social media, content creation, community management, digital KPIs, marketing, communications, teamwork, analytics ASSUMPTION: Nestlé uses Applicant Tracking Systems (ATS) to screen and rank applications based on relevant keywords. Including these keywords in your resume and cover letter can increase your chances of being selected for an interview. 🛠️ Tools & Technologies - Social media management tools (e.g., Hootsuite, Buffer, Sprout Social) - Analytics and reporting tools (e.g., Google Analytics, Social Blade, Sprout Social) - Microsoft Office Suite (Word, Excel, PowerPoint) - Project management tools (e.g., Asana, Trello, Microsoft Project) ASSUMPTION: Familiarity with these tools is not required but can be beneficial for success in this role. 👔 Cultural Fit Considerations Company Values: Respect, passion, excellence, and a spirit of collaboration. Work Style: Dynamic, collaborative, and innovative, with a strong focus on teamwork and continuous learning. Self-Assessment Questions: - How do you align with Nestlé's company values, and how can you contribute to them in this role? - How comfortable are you working in a fast-paced, dynamic environment with a diverse team? - How well do you work in a team and collaborate with others to achieve common goals? ASSUMPTION: Nestlé places a strong emphasis on cultural fit and looks for candidates who align with the company's values and work style. ⚠️ Potential Challenges - Balancing the demands of a full-time internship with academic responsibilities - Adapting to the fast-paced and dynamic nature of social media management - Working with a diverse and international team, which may require cultural sensitivity and adaptability ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in a fast-paced environment. 📈 Similar Roles Comparison - Marketing Coordinator: More focused on traditional marketing channels and campaign management - Social Media Manager: More senior role with additional responsibilities for strategy and team management - Communications Intern: Similar role with a broader focus on corporate communications and public relations ASSUMPTION: This role is well-suited for students or recent graduates looking to gain practical experience in corporate marketing and social media management. 📝 Sample Projects - Developing and implementing a social media campaign for a Nestlé brand - Analyzing social media performance and providing data-driven insights and recommendations - Creating engaging content for social media channels, such as posts, stories, and reels ASSUMPTION: These projects are designed to provide interns with hands-on experience in social media management and help them develop their skills in content creation, community management, and data analysis. ❓ Key Questions to Ask During Interview - What are the key priorities for this role in the first 30, 60, and 90 days? - How does this role contribute to the overall marketing and communications strategy for Nestlé? - What opportunities are there for professional development and growth within the company? - How does the team collaborate and support each other in achieving common goals? - What are the most challenging aspects of this role, and how can I best prepare for them? ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://jobdetails.nestle.com/job/Frankfurt-am-Main-Praktikum-Corporate-Marketing-%28mwd%29-60329/1201806101/ - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare examples of engaging content you have created for social media channels - Follow up with the hiring manager, Paula Späth, after one week if you have not heard back about your application ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.