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Praktikum (d/w/m) Social Media Marketing und Digital Experience

Unilever
Full-time
On-site
Hamburg, Hamburg, Germany
πŸ“± Social Media Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Praktikum (d/w/m) Social Media Marketing und Digital Experience

πŸ”Ή Company: Unilever

πŸ”Ή Location: Hamburg, Germany

πŸ”Ή Job Type: Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-05-29

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site (with flexible work arrangements)

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting in the development of social media strategies and campaigns for core brands
  • Collaborating with agencies to create content strategies
  • Supporting the planning and execution of marketing campaigns focused on digital channels
  • Analyzing the performance of social media and digital marketing activities

ASSUMPTION: This role is ideal for students pursuing a degree in business, ideally with a focus on digital marketing, who are looking to gain practical experience in social media marketing and digital marketing.

πŸ“‹ Key Responsibilities

βœ… Assist in the development of social media strategies and campaigns for core brands in collaboration with brand marketing teams and experts

βœ… Collaborate with agencies (e.g., creative or social agencies) to develop content strategies

βœ… Support the planning and execution of marketing campaigns with a focus on digital channels

βœ… Assist in the development of creator and influencer strategies and corresponding campaigns

βœ… Support the creation of content for websites and newsletters in collaboration with brand marketing teams and agencies

βœ… Conduct analyses of social media and digital marketing activities and derive actionable insights

ASSUMPTION: The role requires a high level of motivation, proactivity, teamwork, creativity, organizational skills, and the ability to work efficiently and effectively.

🎯 Required Qualifications

Education: Pursuing a degree in business, ideally with a focus on digital marketing, media, or a related field

Experience: Previous experience in social media or digital marketing through internships or similar activities is preferred

Required Skills:

  • Strong communication skills in German and English
  • Proficient in MS Office (Word, Excel, PowerPoint, Outlook)
  • Knowledge of digital marketing tools and channels such as social business manager, Google Ads, content management systems, or similar tools is a plus

Preferred Skills:

  • Experience with social media management tools
  • Knowledge of the consumer goods industry

ASSUMPTION: Candidates should have a strong interest in social media trends and digital marketing strategies, as well as a desire to learn and grow in the field.

πŸ’° Compensation & Benefits

Salary Range: 2048 EUR per month (voluntary internship) or 1300 EUR per month (mandatory internship)

Benefits:

  • 38-hour workweek
  • Regular feedback sessions
  • Company laptop
  • Flexible work arrangements with the option to work from home
  • Employee discounts and lunch subsidies
  • Intern community events
  • Ice cream allowance

Working Hours: Full-time (38 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany. The benefits package is designed to support the personal and professional growth of interns.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Goods (Manufacturing)

Company Size: 10,001+ employees (Global)

Founded: 1872

Company Description:

  • Unilever is a global consumer goods company that produces world-leading brands in the areas of nutrition, hygiene, and personal care
  • The company is committed to sustainable business practices and has a strong focus on purpose-led business
  • Unilever offers a dynamic and inclusive work environment that promotes innovation, big and small, to make the business win and grow

Company Specialties:

  • Consumer Goods
  • Food
  • Home Care
  • Personal Care
  • Refreshments
  • Marketing & Advertising
  • Retail
  • Purpose
  • FMCG
  • Digital
  • Ice Cream
  • Nutrition
  • Sustainability
  • Beauty & Wellbeing
  • Innovation
  • Careers

Company Website: http://www.unilever.com

ASSUMPTION: Unilever is a large, multinational company with a strong focus on sustainability and purpose-led business. The company offers a dynamic and inclusive work environment that promotes innovation and growth.

πŸ“Š Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The role reports directly to the Digital Marketing, Social Media, and Media team for the Personal Care division in Germany

Work Arrangement: The role is based in Hamburg, Germany, with flexible work arrangements that include the option to work from home

Growth Opportunities:

  • Gain practical experience in social media marketing and digital marketing
  • Work with well-known brands and collaborate with cross-functional teams
  • Develop analytical and project management skills
  • Potential full-time employment opportunities after the internship

ASSUMPTION: This role offers a unique opportunity for students to gain practical experience in social media marketing and digital marketing while working with well-known brands and collaborating with cross-functional teams.

🌍 Location & Work Environment

Office Type: Modern office located in the heart of Hamburg, Germany

Office Location(s): Unilever Headquarters, Neue Burg 1, 20457 Hamburg, Germany

Geographic Context:

  • Hamburg is the second-largest city in Germany and a major hub for the consumer goods industry
  • The city offers a vibrant cultural scene, a high quality of life, and excellent connectivity by public transportation
  • The Unilever headquarters is located in the city center, within walking distance of public transportation and various amenities

Work Schedule: Full-time (38 hours per week) with flexible work arrangements that include the option to work from home

ASSUMPTION: The role is based in a modern office located in the heart of Hamburg, Germany, with easy access to public transportation and various amenities. The work schedule is full-time with flexible work arrangements that include the option to work from home.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Background check and onboarding

Key Assessment Areas:

  • Communication skills in German and English
  • Analytical and problem-solving skills
  • Creativity and innovation
  • Teamwork and collaboration

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Demonstrate your passion for social media marketing and digital marketing
  • Showcase your understanding of the consumer goods industry and Unilever's brand portfolio

ATS Keywords: Social Media Marketing, Digital Marketing, Content Strategy, Campaign Management, Team Collaboration, Analytical Skills, Creativity, Proactivity, Communication Skills, MS Office, Digital Marketing Tools

ASSUMPTION: The application process is designed to assess the candidate's communication skills, analytical and problem-solving skills, creativity and innovation, teamwork and collaboration, and their passion for social media marketing and digital marketing.

πŸ› οΈ Tools & Technologies

  • MS Office (Word, Excel, PowerPoint, Outlook)
  • Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
  • Google Analytics
  • Content management systems (e.g., WordPress, Drupal, Adobe Experience Manager)

ASSUMPTION: The role requires proficiency in MS Office and knowledge of social media management tools, Google Analytics, and content management systems. Familiarity with additional digital marketing tools and channels is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Respect
  • Responsibility
  • Entrepreneurship

Work Style:

  • Collaborative and inclusive
  • Results-driven and innovative
  • Focused on sustainable business practices

Self-Assessment Questions:

  • Do you align with Unilever's company values of integrity, respect, responsibility, and entrepreneurship?
  • Are you comfortable working in a collaborative and inclusive environment that focuses on results and innovation?
  • Do you have a strong interest in social media marketing and digital marketing, and a desire to learn and grow in the field?

ASSUMPTION: Unilever is a large, multinational company with a strong focus on sustainability and purpose-led business. The company offers a dynamic and inclusive work environment that promotes innovation and growth.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, which can be challenging for some individuals
  • The role may require working with tight deadlines, which can be stressful at times
  • The role may require working with a diverse team, which can present communication challenges
  • The role may require working with external agencies, which can present additional challenges

ASSUMPTION: The role presents unique challenges that can help interns develop their project management, time management, communication, and collaboration skills.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in that it offers interns the opportunity to work with well-known brands and collaborate with cross-functional teams to develop social media strategies and campaigns
  • The role is similar to other social media marketing and digital marketing internships in that it requires a strong understanding of social media trends and digital marketing strategies
  • The role offers similar career growth opportunities as other entry-level marketing roles, with the potential for full-time employment after the internship

ASSUMPTION: This role is unique in that it offers interns the opportunity to work with well-known brands and collaborate with cross-functional teams to develop social media strategies and campaigns. The role is similar to other social media marketing and digital marketing internships in terms of required skills and career growth opportunities.

πŸ“ Sample Projects

  • Developing a social media strategy for a new product launch
  • Creating content for a social media campaign to promote an existing product
  • Analyzing the performance of a social media campaign and deriving actionable insights

ASSUMPTION: These sample projects are designed to give interns a sense of the types of tasks they may be responsible for in this role. The actual projects may vary depending on the needs of the business.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the overall marketing strategy for the brand?
  • What opportunities are there for growth and development within the team and the company?
  • How does the team collaborate and communicate with each other and with other departments?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: These key questions are designed to help interns better understand the role, the team, and the company, and to help them prepare for success in the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
  • Prepare examples of your previous work in social media marketing or digital marketing, if applicable
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.