📌 Core Information
🔹 Job Title: Praktikum Digital Business Development / B2B Marketing
🔹 Company: Deutsche Telekom Group
🔹 Location: Berlin, Germany
🔹 Job Type: Internship
🔹 Category: Business Development, Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 0-2 years (Student/Gap Year)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting business management in ongoing customer and funding projects
- Developing digital business approaches and marketing measures
- Working on individual project components in funding projects
- Collaborating with an international team using modern software tools and agile methodologies
ASSUMPTION: This role is designed to provide practical experience in digital business development and B2B marketing within a large corporation, offering exposure to various projects and teams.
📋 Key Responsibilities
✅ Support the business management in ongoing customer and funding projects, including:
- Gestating digital business approaches
- Developing marketing measures
- Conducting market research
- Analyzing market trends and competitors
✅ Take on individual project components in funding projects, such as:
- Building business models in the data room environment based on Gaia-X and International Data Spaces (IDS) guidelines
- Conducting market analysis and customer segmentation
- Developing marketing strategies and campaigns
✅ Collaborate with an international team of experts, consultants, and data scientists in agile project teams and squads
ASSUMPTION: The role may involve working on multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks.
🎯 Required Qualifications
Education: Currently studying business informatics, a related field, or in a gap year
Experience: No professional experience required, but relevant project work or internships are a plus
Required Skills:
- Strong communication skills in German and English
- Entrepreneurial mindset and goal-oriented approach
- Strong teamwork and collaboration skills
- Interest in working in an agile startup team within a large corporation
- Basic knowledge of digital technologies and data-driven business models
Preferred Skills:
- Previous experience in data economy and marketing strategy implementation
- Familiarity with modern software tools (e.g., Slack, Salesforce, Miro)
ASSUMPTION: While not explicitly stated, proficiency in using Microsoft Office Suite (Word, Excel, PowerPoint) is likely expected for this role.
💰 Compensation & Benefits
Salary Range: As an intern, you will receive an attractive compensation package. The exact salary range is not provided, but it is typically competitive with industry standards for internships in Germany.
Benefits:
- Flexible working hours
- Part-time work options
- Opportunity to work in an international team with modern software tools and agile methodologies
- Potential career opportunities in digital business development and B2B marketing
Working Hours: Full-time (40 hours per week), with the possibility of part-time work
ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. Actual compensation may vary depending on factors such as the duration of the internship and the specific needs of the company.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications, with a focus on digital transformation, data intelligence, and business development
Company Size: 10,001+ employees, offering a large and diverse work environment with numerous growth opportunities
Founded: 1996, with a rich history and strong brand recognition in the telecommunications industry
Company Description:
- Deutsche Telekom is one of the world's most valuable brands, designing innovative solutions and products in the areas of connectivity, networks, digitalization, and security
- The company believes in creating a culture of collaboration and innovation, with a commitment to diversity and inclusion
- Deutsche Telekom offers flexible working hours, hybrid and remote work, learning and development opportunities, health and wellbeing programs, and attractive employee benefits
Company Specialties:
- Artificial Intelligence
- IT Security
- Cloud Computing
- Internet of Things
- 5G
- Telekommunications
- Smart Home
- Connected Car
- Automotive
- Health
- Fiber Optics
- Sustainability and Digitalization
Company Website: https://www.telekom.com/careers
ASSUMPTION: Deutsche Telekom is a large, established company with a strong focus on innovation and digital transformation. This role offers an opportunity to gain practical experience in a dynamic and evolving industry.
📊 Role Analysis
Career Level: Entry-level to mid-level, depending on the specific project and team assignment
Reporting Structure: The intern will report directly to the project manager or team lead, with the possibility of working with multiple teams during the internship
Work Arrangement: On-site, with the possibility of hybrid or remote work for specific projects or tasks
Growth Opportunities:
- Exposure to various projects and teams, allowing the intern to explore different areas of interest within the company
- Potential full-time employment opportunities upon completion of the internship, depending on performance and business needs
- Access to learning and development opportunities, such as workshops, training, and mentoring programs
ASSUMPTION: The growth opportunities listed are not guaranteed and may vary depending on the specific needs of the company and the performance of the intern.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on innovation and creativity
Office Location(s): Berlin, Germany, with the possibility of working from other locations depending on the specific project or team assignment
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene and numerous networking opportunities
- The city offers a high quality of life, with numerous cultural attractions, recreational activities, and a well-developed public transportation system
- Berlin is an ideal location for students and young professionals, with a wide range of affordable housing options and a dynamic nightlife
Work Schedule: Full-time (40 hours per week), with the possibility of part-time work
ASSUMPTION: The work schedule may vary depending on the specific project or team assignment, and the intern's availability.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the hiring manager or HR representative
- On-site or virtual interview with the project manager or team lead
- Background check and onboarding process
Key Assessment Areas:
- Communication skills and language proficiency in German and English
- Entrepreneurial mindset and goal-oriented approach
- Teamwork and collaboration skills
- Interest in working in an agile startup team within a large corporation
- Basic knowledge of digital technologies and data-driven business models
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your enthusiasm for the opportunity to gain practical experience in digital business development and B2B marketing
- Showcase your ability to work effectively in a team and adapt to new environments
- Follow up with the hiring manager or HR representative after the interview to express your interest in the role and ask any remaining questions
ATS Keywords: Digital Business Development, B2B Marketing, Project Management, Data Economy, Communication Skills, Teamwork, Agile Methodologies, Design Thinking, Data Analytics, Marketing Strategies, Business Models, Software Tools, Problem Solving, Entrepreneurial Thinking, Customer Focus, Innovation
ASSUMPTION: The interview process may vary depending on the specific needs of the company and the number of applicants for the role.
🛠️ Tools & Technologies
- Modern software tools (e.g., Slack, Salesforce, Miro)
- Agile project management tools (e.g., Jira, Asana)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: The specific tools and technologies used may vary depending on the project or team assignment, and the intern's skillset.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Collaboration and teamwork
- Customer focus and excellence
- Responsibility and sustainability
- Integrity and respect
Work Style:
- Agile and dynamic, with a focus on continuous improvement and adaptation
- Collaborative and inclusive, with a strong emphasis on teamwork and communication
- Customer-centric, with a focus on delivering innovative solutions and products that meet the needs of customers
Self-Assessment Questions:
- Do you have strong communication skills in German and English, and are you comfortable working in a multicultural team?
- Are you comfortable working in an agile environment and adapting to new tools and technologies?
- Do you have a customer-focused mindset and a strong desire to deliver excellence in your work?
ASSUMPTION: The cultural fit considerations listed are not exhaustive, and the specific values and work style may vary depending on the team or project assignment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for students or recent graduates with limited experience in project management
- The intern may face competition from other interns or junior team members for project assignments and career advancement opportunities
- The role may require working with remote teams or stakeholders, which can present unique communication and collaboration challenges
- The intern may face challenges integrating into the company's culture and finding their place within the organization
ASSUMPTION: The potential challenges listed are not exhaustive, and the specific challenges may vary depending on the intern's individual experiences and the specific needs of the company.
📈 Similar Roles Comparison
- This role is unique in its focus on digital business development and B2B marketing within the telecommunications industry
- The role offers an opportunity to gain practical experience in a large, established company with a strong focus on innovation and digital transformation
- The role may provide a career path to full-time employment opportunities in digital business development and B2B marketing
ASSUMPTION: The comparison points listed are not exhaustive, and the specific comparisons may vary depending on the intern's individual experiences and the specific needs of the company.
📝 Sample Projects
- Developing a marketing strategy for a new data ecosystem product within the Gaia-X framework
- Conducting market research and analysis for a new B2B marketing campaign targeting small and medium-sized enterprises
- Collaborating with a cross-functional team to design and implement a new digital business approach for a major telecommunications customer
ASSUMPTION: The sample projects listed are not exhaustive, and the specific projects may vary depending on the intern's individual experiences and the specific needs of the company.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall business strategy and roadmap for the company?
- What opportunities are there for professional development and growth within the team and the company?
- How does the company support work-life balance and employee well-being?
- What are the key challenges facing the team or the company, and how can this role contribute to addressing them?
ASSUMPTION: The key questions listed are not exhaustive, and the specific questions may vary depending on the intern's individual experiences and the specific needs of the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous work or projects that demonstrate your skills in digital business development and B2B marketing
- Follow up with the hiring manager or HR representative after the interview to express your interest in the role and ask any remaining questions
- If selected, complete the onboarding process and start your internship as soon as possible
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
