📌 Core Information
🔹 Job Title: Praktikum Digital Communication & Marketing für BMW Motorrad Österreich
🔹 Company: BMW Group
🔹 Location: Salzburg, AT
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-05-16
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Acting as the interface between departments, agencies, and service providers to implement the digital strategy and marketing framework.
- Creating and managing digital communication measures, such as newsletters, website content, and social media posts.
- Supporting social media campaigns and community management.
- Assisting in event planning and evaluation.
- Collaborating with various teams and stakeholders to ensure successful marketing campaigns.
ASSUMPTION: This role is designed for students or recent graduates seeking practical experience in digital communication and marketing within the automotive industry.
📋 Key Responsibilities
✅ Act as the interface between departments, agencies, and service providers to implement the digital strategy and marketing framework.
✅ Create and manage digital communication measures, such as newsletters, website content, and social media posts.
✅ Support social media campaigns and community management.
✅ Assist in event planning and evaluation.
✅ Collaborate with various teams and stakeholders to ensure successful marketing campaigns.
ASSUMPTION: The role may involve working with various teams and stakeholders, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Fortgeschrittenes bzw. abgeschlossenes Studium der Kommunikations-/Medienwissenschaften, Wirtschaftswissenschaften, Sales & Marketing oder vergleichbaren Studiengängen.
Experience: No specific experience required, but relevant internships or projects are a plus.
Required Skills:
- Versierter Umgang mit MS Office.
- Kenntnisse mit CMS und in der Bildbearbeitung und von Vorteil (Adobe Experience Manager, Photoshop).
- Teamfähigkeit, Selbstständigkeit, Flexibilität, Liebe zum Detail und Hands-on-Mentalität.
- Leidenschaft für Markenkommunikation und Marketing-Trends (on- und offline).
- Kreativität, Offenheit und die Affinität zu Motorrrädern.
Preferred Skills:
- Führerschein der Klasse A.
ASSUMPTION: While a driver's license is not required, having one may provide additional flexibility for tasks such as event support.
💰 Compensation & Benefits
Salary Range: €2,303 per month (gross, based on industry standards for internships in Austria)
Benefits:
- Flexible working environment with various options for working spaces.
- Product experience and test drives.
- Subsidized meals in the company canteen.
- Discounts with local partners.
- Generous parking facilities.
- Internal initiatives and events.
Working Hours: Full-time (40 hours/week) with flexible hours and the possibility of remote work for specific tasks.
ASSUMPTION: The salary and benefits package are in line with industry standards for internships in Austria, and the working hours may be flexible depending on the specific needs of the project.
📌 Applicant Insights
🔍 Company Context
Industry: The BMW Group is a leading global manufacturer of premium automobiles and motorcycles, as well as provider of premium financial and mobility services. The company operates in the automotive industry, focusing on innovation, sustainability, and premium quality.
Company Size: The BMW Group has over 10,000 employees worldwide, providing a large and diverse work environment for interns.
Founded: The BMW Group was founded in 1916 and has a rich history in the automotive industry.
Company Description:
- The BMW Group offers a wide range of products and services, including automobiles, motorcycles, and financial services.
- The company is committed to sustainability and innovation, focusing on electric vehicles, connected cars, and autonomous driving.
- The BMW Group is known for its premium quality, performance, and driving pleasure.
Company Specialties:
- Automotive manufacturing and sales.
- Financial services and mobility solutions.
- Research and development in electric vehicles, connected cars, and autonomous driving.
- Motorcycle manufacturing and sales.
Company Website: https://www.bmwgroup.com/en.html
ASSUMPTION: The BMW Group offers a dynamic and innovative work environment, with a strong focus on sustainability and premium quality.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the marketing team and collaborate with various departments and external partners.
Work Arrangement: Full-time on-site internship with the possibility of remote work for specific tasks.
Growth Opportunities:
- Gain practical experience in digital communication and marketing within the automotive industry.
- Develop skills in content creation, social media management, and event planning.
- Network with industry professionals and build a strong foundation for a future career in marketing or communications.
ASSUMPTION: This internship provides an excellent opportunity for students or recent graduates to gain practical experience and build a professional network in the automotive industry.
🌍 Location & Work Environment
Office Type: Modern and collaborative office space with various working options, including creative spaces, libraries, and department-specific work areas.
Office Location(s): Salzburg, Austria
Geographic Context:
- Salzburg is a vibrant city in Austria, known for its rich history, culture, and natural beauty.
- The city offers a high quality of life, with a wide range of recreational activities and a strong economy.
- The BMW Group's office in Salzburg is part of the company's global network, providing an international work environment.
Work Schedule: Full-time (40 hours/week) with flexible hours and the possibility of remote work for specific tasks.
ASSUMPTION: The work environment at the BMW Group's office in Salzburg is dynamic, collaborative, and focused on innovation and sustainability.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the BMW Group's careers website.
- Phone or video screening to assess communication skills and cultural fit.
- On-site or virtual interview with the marketing team to discuss the role and the candidate's qualifications.
Key Assessment Areas:
- Communication skills and ability to work effectively with various teams and stakeholders.
- Creativity and ability to generate innovative ideas for digital communication and marketing campaigns.
- Technical skills in content creation, social media management, and event planning.
- Cultural fit and alignment with the BMW Group's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Demonstrate your passion for the automotive industry and the BMW brand.
- Showcase your creativity and innovative thinking through examples of previous projects or campaigns.
- Prepare questions to ask the interviewer about the role, the team, and the company's culture.
ATS Keywords: Digital Communication, Marketing, Content Creation, Social Media Management, Event Planning, Automotive Industry, BMW, Internship, Entry Level, Salzburg, Austria
ASSUMPTION: The application process for this internship is competitive, and candidates should tailor their materials to highlight their unique qualifications and fit for the role.
🛠️ Tools & Technologies
- MS Office Suite (Word, Excel, PowerPoint)
- CMS (Adobe Experience Manager)
- Image editing software (Photoshop)
- Social media platforms (Instagram, Facebook, YouTube, TikTok, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable using them in a professional setting.
👔 Cultural Fit Considerations
Company Values:
- Innovation: The BMW Group encourages creativity, continuous learning, and a passion for pushing boundaries.
- Sustainability: The company is committed to environmental responsibility and sustainable business practices.
- Premium Quality: The BMW Group strives for excellence in all aspects of its products, services, and operations.
Work Style:
- Collaborative: The intern will work closely with various teams and stakeholders to ensure successful marketing campaigns.
- Dynamic: The work environment is fast-paced and focused on innovation and continuous improvement.
- Customer-centric: The BMW Group prioritizes the needs and preferences of its customers in all aspects of its business.
Self-Assessment Questions:
- Do you share the BMW Group's passion for innovation and pushing boundaries in the automotive industry?
- Are you committed to sustainability and environmental responsibility in your personal and professional life?
- Do you thrive in a collaborative, dynamic, and customer-centric work environment?
ASSUMPTION: Candidates who align with the BMW Group's values and work style are more likely to succeed in this internship and contribute to the company's success.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously.
- The intern may need to adapt to a fast-paced and dynamic work environment, with changing priorities and tasks.
- The role may involve working with external partners and agencies, requiring strong communication and project management skills.
- The intern may need to commute to the office in Salzburg, which may have traffic congestion during peak hours.
ASSUMPTION: These challenges can be overcome with strong communication, time management, and organizational skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on digital communication and marketing within the automotive industry, specifically for the BMW Motorrad brand in Austria.
- Compared to other marketing internships, this role offers a unique opportunity to work with a global brand and gain experience in the automotive industry.
- Career paths in this role may lead to positions in marketing, communications, or related fields within the automotive industry or other sectors.
ASSUMPTION: This role provides a unique opportunity to gain experience in digital communication and marketing within the automotive industry, with potential career paths in marketing, communications, or related fields.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new motorcycle model launch.
- Creating and managing a newsletter series to engage customers and promote upcoming events and promotions.
- Assisting in the planning and execution of a customer event, including logistics, marketing materials, and on-site support.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks that the intern may undertake during their internship, highlighting the diverse and dynamic nature of the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for BMW Motorrad in Austria?
- What opportunities are there for professional development and growth within the company?
- How does the marketing team collaborate with other departments and external partners to ensure successful campaigns?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through www.bmw.at/karriere.
- Tailor your resume and cover letter to highlight your unique qualifications and fit for this specific role.
- Prepare examples of previous projects or campaigns that demonstrate your creativity and innovative thinking.
- Prepare questions to ask the interviewer about the role, the team, and the company's culture.
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
