📌 Core Information
🔹 Job Title: Praktikum im Bereich Marketing (m/w/d)*
🔹 Company: SCHOTT AG
🔹 Location: Landshut, Bavaria, Germany
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-05-22
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting online marketing activities, such as content creation and performance analysis
- Assisting in global product communication and market intelligence tasks
- Collaborating with a motivated and friendly team in a dynamic environment
- Gaining practical experience in various marketing fields
ASSUMPTION: This role is designed for students seeking to apply their theoretical knowledge in a practical setting and gain valuable experience in the marketing field.
📋 Key Responsibilities
✅ Online Marketing: Create and update website content, manage E-Mail marketing campaigns, support Search Engine Marketing, Social Media activities, analyze performance, and evaluate campaigns
✅ Global Product Communication: Develop sales materials, presentations, graphics, photos, and videos, manage PR, branding, and events
✅ Market Intelligence: Research, analyze, and prepare competitor, market, and technology information, maintain databases, and gather and evaluate studies
✅ Standort-Marketing: Manage SCHOTT Landshut's social media channels (Facebook, Instagram), handle donations and sponsorships, coordinate internal reporting and events, and support press activities
ASSUMPTION: The responsibilities listed are subject to change based on the company's evolving needs and the intern's skills and interests.
🎯 Required Qualifications
Education: Students pursuing a degree in business administration, marketing, new media, economic engineering, media informatics, or related fields
Experience: Previous practical experience in online, social media, or product marketing is desirable but not required
Required Skills:
- Proficiency in German and English, both written and spoken
- Strong analytical and conceptual skills
- High creativity and a keen eye for detail
- Excellent communication skills and teamwork abilities
- Basic knowledge of content management systems, Google Analytics, and SEO/SEA tools
Preferred Skills:
- Previous experience working with content management systems, Google Analytics, and SEO/SEA tools
- Fluency in additional languages
- International experience
ASSUMPTION: Applicants should have a strong academic background and be eager to learn and contribute to the team's success.
💰 Compensation & Benefits
Salary Range: As this is an internship, compensation is not specified. However, interns may receive a stipend or other forms of compensation based on the company's policies.
Benefits:
- Flexible working hours
- Exclusive employee benefits
- Tailored learning opportunities
- Trust-based working hours
Working Hours: Full-time (40 hours per week) during the internship period
ASSUMPTION: The compensation and benefits package may vary depending on the intern's qualifications, the duration of the internship, and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: SCHOTT AG operates in the glass, ceramics, and concrete manufacturing industry, focusing on specialty glass and components for protecting sensitive electronics
Company Size: SCHOTT AG employs over 17,000 people worldwide, providing a large and diverse work environment for interns
Founded: 1884, in Mainz, Germany
Company Description:
- SCHOTT is a global technology and material group that believes in shared responsibility to achieve the impossible
- The company focuses on innovation and unique solutions for various high-tech industries
- SCHOTT is committed to scientific research, society, and the environment, with a strong emphasis on sustainability
Company Specialties:
- Specialty glass manufacturing
- Glass technology and material technology
- Glass-ceramics and polymers
- Glass-to-metal and ceramic-to-metal transitions
- Innovations in healthcare, household appliances, consumer electronics, semiconductors, optics, industry, energy, and aerospace
Company Website: http://www.schott.com
ASSUMPTION: SCHOTT AG's commitment to innovation, sustainability, and employee development makes it an attractive choice for interns seeking a challenging and rewarding experience.
📊 Role Analysis
Career Level: Entry-level, suitable for students seeking practical experience in marketing
Reporting Structure: The intern will report directly to the marketing team and work closely with various departments
Work Arrangement: Full-time, on-site internship with flexible working hours
Growth Opportunities:
- Gain practical experience in various marketing fields
- Develop professional skills and build a strong portfolio
- Potential full-time employment opportunities after the internship, depending on performance and the company's needs
ASSUMPTION: This internship offers a unique opportunity for students to gain valuable experience, build their professional network, and potentially launch their careers in marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative work environment with a focus on innovation and teamwork
Office Location(s): Landshut, Bavaria, Germany
Geographic Context:
- Landshut is a city in southeastern Bavaria with a population of around 68,000 people
- The city is known for its historic old town and beautiful landscapes
- Landshut is well-connected by road and public transportation, with Munich International Airport approximately 60 km away
Work Schedule: Full-time (40 hours per week) during the internship period, with flexible working hours
ASSUMPTION: Landshut offers a pleasant living environment with a reasonable cost of living, making it an attractive location for interns.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and motivation
- On-site or virtual interview with the marketing team to discuss the role, responsibilities, and expectations
- Background check and onboarding for successful candidates
Key Assessment Areas:
- Communication skills in German and English
- Analytical and conceptual skills
- Creativity and attention to detail
- Teamwork and collaboration abilities
- Motivation and enthusiasm for the role and the company
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this marketing internship
- Demonstrate your understanding of the role and the company by researching SCHOTT AG and its products
- Prepare examples of your previous work, such as marketing campaigns or projects, to showcase your skills and creativity
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
ATS Keywords: Marketing, internship, online marketing, social media, product communication, market intelligence, German, English, creativity, analysis, teamwork
ASSUMPTION: The application process may vary depending on the company's needs and the number of applicants. It is essential to stay informed about the latest updates and communicate openly with the hiring team.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Google Analytics
- SEO/SEA tools (e.g., Google Ads, SEMrush, Ahrefs)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
ASSUMPTION: Familiarity with these tools is desirable but not always required. The intern will receive training and support to develop the necessary skills during the internship.
👔 Cultural Fit Considerations
Company Values:
- Innovation and creativity
- Responsibility and sustainability
- Collaboration and teamwork
- Continuous learning and development
Work Style:
- Dynamic and fast-paced environment
- Collaborative and supportive team culture
- Focus on results and continuous improvement
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you align with SCHOTT's commitment to innovation and sustainability?
- How comfortable are you working in a dynamic, collaborative environment?
- How well do your personal work style and preferences fit with the company's culture?
ASSUMPTION: Applicants should assess their fit with the company's values and work style to ensure a successful and enjoyable internship experience.
⚠️ Potential Challenges
- Balancing multiple responsibilities and tasks in a fast-paced environment
- Adapting to the company's culture and work style as an intern
- Managing expectations and communicating effectively with team members
- Dealing with the pressure of performing well in an internship to increase the likelihood of full-time employment
ASSUMPTION: These challenges can be overcome by maintaining open communication, seeking guidance from team members, and demonstrating a strong work ethic and commitment to learning.
📈 Similar Roles Comparison
- This role differs from other marketing internships in its focus on specialty glass and components for protecting sensitive electronics
- SCHOTT AG's commitment to innovation and sustainability sets it apart from other companies in the industry
- This internship offers a unique opportunity to gain experience in a global technology and material group, with potential career growth opportunities
ASSUMPTION: Applicants should research similar roles and companies to better understand the unique aspects of this internship and make an informed decision about their application.
📝 Sample Projects
- Developing and implementing a social media marketing campaign for SCHOTT Landshut's channels
- Conducting market research and analysis to identify trends and opportunities in the specialty glass industry
- Creating and updating sales materials and presentations for global product communication
ASSUMPTION: These sample projects are intended to provide applicants with an idea of the tasks they may undertake during their internship. The actual projects may vary based on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the primary goals and objectives for this internship?
- How does this role fit into the overall marketing strategy for SCHOTT AG?
- What opportunities are there for professional development and growth during the internship?
- How does SCHOTT AG support work-life balance for interns?
- What are the next steps in the interview process, and when can I expect to hear back about my application?
ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and it helps you make an informed decision about the internship opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application online through the provided link: https://join.schott.com/job/Landshut-Praktikum-im-Bereich-Marketing-%28mwd%29-BY/1195937501/
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this marketing internship
- Prepare examples of your previous work, such as marketing campaigns or projects, to showcase your skills and creativity
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
- If you have not heard back about your application within two weeks, politely inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
