📌 Core Information
🔹 Job Title: Praktikum im Bereich Marketing (m/w/d)*
🔹 Company: SCHOTT AG
🔹 Location: Landshut, Bavaria, Germany
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to online marketing activities, including content creation and performance analysis
- Supporting global product communication and market intelligence tasks
- Managing social media channels and supporting local marketing efforts
- Working in a dynamic and innovative environment within the strategic marketing department
ASSUMPTION: This role is designed for students seeking practical experience in marketing, with a focus on online marketing, social media, and market intelligence. It offers a well-rounded introduction to various aspects of marketing within a global company.
📋 Key Responsibilities
✅ Online Marketing: Create and update website content, manage E-Mail marketing, Search Engine Marketing, Social Media, analyze performance, and evaluate campaign results
✅ Global Product Communication: Develop sales materials, presentations, graphics, photos, and videos, manage PR, branding, and events
✅ Market Intelligence: Research, analyze, and present competitor, market, and technology information, maintain databases, and obtain and evaluate studies
✅ Local Marketing: Manage SCHOTT Landshut's social media channels, coordinate sponsorships, prepare internal reports, and support press activities
ASSUMPTION: These responsibilities provide a broad range of marketing tasks, allowing the intern to gain experience in multiple areas and develop a well-rounded skill set.
🎯 Required Qualifications
Education: Students pursuing a degree in business administration, marketing, new media, economics, or related fields
Experience: Previous practical experience in online, social media, or product marketing is desirable but not required
Required Skills:
- Strong analytical and conceptual skills
- Excellent communication skills in German and English, both written and verbal
- Proficient in MS Office (Word, Excel, PowerPoint, Outlook)
- Basic knowledge of content management systems, Google Analytics, and SEO/SEA tools is beneficial
Preferred Skills:
- Previous experience in handling social media channels
- Fluency in additional languages
- Experience in using marketing tools and software
ASSUMPTION: These qualifications ensure that the intern possesses the necessary skills to contribute effectively to the marketing team and learn from the diverse range of tasks.
💰 Compensation & Benefits
Salary Range: As this is an internship, compensation is not specified. However, interns may receive a stipend or other forms of compensation, which can vary depending on the company's policy and the intern's qualifications.
Benefits:
- Flexible working hours
- Exclusive employee benefits and discounts
- Tailored learning opportunities
- Trust-based working hours
Working Hours: Full-time (40 hours per week) during the internship period
ASSUMPTION: While the salary range is not specified, interns can expect to gain valuable experience and potentially receive a stipend or other benefits. The working hours may be flexible, depending on the company's policy and the intern's availability.
📌 Applicant Insights
🔍 Company Context
Industry: SCHOTT AG operates in the glass, ceramics, and concrete manufacturing industry, specializing in specialty glass and components for protecting sensitive electronics
Company Size: SCHOTT AG is a large company with over 10,000 employees worldwide, providing a diverse and dynamic work environment for interns
Founded: 1884, in Mainz, Germany
Company Description:
- SCHOTT AG is a global technology and material group that focuses on innovative solutions for high-tech industries
- The company is committed to scientific research, social responsibility, and environmental sustainability
- SCHOTT AG offers a unique and innovative work environment, encouraging employees to achieve the impossible
Company Specialties:
- Specialty glass manufacturing
- Glass technology and material science
- Glass-ceramics and polymer technology
- Glass-to-metal and ceramic-to-metal sealing
- Innovations for healthcare, household appliances, consumer electronics, semiconductors, optics, energy, and aerospace
Company Website: http://www.schott.com
ASSUMPTION: SCHOTT AG's large size and diverse range of products and industries provide interns with ample opportunities to learn and grow within the company.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the marketing team and work closely with various departments, including online marketing, global product communication, and market intelligence
Work Arrangement: On-site, with flexible working hours and the possibility of remote work depending on the company's policy and the intern's needs
Growth Opportunities:
- Gain practical experience in various marketing disciplines
- Develop a strong portfolio of work to showcase to future employers
- Potential full-time employment opportunities after the internship, depending on performance and company needs
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in marketing and develop their skills in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): Landshut, Bavaria, Germany
Geographic Context:
- Landshut is a city in southeastern Bavaria, Germany, with a population of approximately 68,000 people
- The city is known for its well-preserved old town and historic buildings, as well as its vibrant cultural scene
- Landshut offers a high quality of life, with numerous parks, sports facilities, and leisure activities
Work Schedule: Full-time (40 hours per week) during the internship period, with flexible working hours and the possibility of remote work depending on the company's policy and the intern's needs
ASSUMPTION: The Landshut office provides a modern and collaborative work environment, allowing interns to integrate seamlessly into the team and learn from their colleagues.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the hiring manager and/or team members to discuss the role and answer questions
- Background check and reference verification (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills in German and English
- Analytical and conceptual skills
- Creativity and innovation
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this marketing internship
- Demonstrate your enthusiasm for the role and the company by researching SCHOTT AG and its products
- Prepare examples of your previous marketing work or projects to showcase during the interview
ATS Keywords: Online marketing, social media, product marketing, market intelligence, global product communication, strategic marketing, content creation, performance analysis, campaign evaluation, German, English
ASSUMPTION: The application process for this internship is designed to assess the candidate's skills, experiences, and cultural fit, ensuring a successful match with the company and the role.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Google Analytics
- SEO/SEA tools (e.g., Google Ads, SEMrush, Ahrefs)
- Social media management tools (e.g., Hootsuite, Buffer)
- Microsoft Office (Word, Excel, PowerPoint, Outlook)
ASSUMPTION: Familiarity with these tools is beneficial but not required, as the intern will receive training and support during the onboarding process.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: SCHOTT AG takes responsibility for its actions and their consequences, both internally and externally
- Innovation: The company fosters a culture of creativity and continuous improvement
- Quality: SCHOTT AG is committed to delivering high-quality products and services that meet or exceed customer expectations
Work Style:
- Collaborative: The company encourages teamwork and cross-functional collaboration
- Dynamic: SCHOTT AG operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive
- Inclusive: The company values diversity and fosters an inclusive work environment
Self-Assessment Questions:
- Do you share SCHOTT AG's commitment to responsibility, innovation, and quality?
- Are you comfortable working in a dynamic and collaborative environment?
- Do you value diversity and inclusion in the workplace?
ASSUMPTION: SCHOTT AG's company values and work style provide a clear framework for assessing cultural fit and ensuring a successful internship experience.
⚠️ Potential Challenges
- The internship may require working on multiple projects simultaneously, demanding strong time management and organizational skills
- The role may involve working with international teams, requiring cultural sensitivity and adaptability
- The internship may require occasional travel, depending on the company's needs and the intern's availability
- The Landshut office may have a fast-paced and sometimes stressful work environment, requiring interns to be resilient and adaptable
ASSUMPTION: These potential challenges are common in marketing internships and can be overcome with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This internship focuses on online marketing, social media, and market intelligence, whereas other marketing roles may emphasize branding, advertising, or public relations
- The internship offers a broad range of marketing tasks, providing a well-rounded skill set and experience
- This role is designed for students seeking practical experience in marketing, while other roles may require more specialized or advanced skills
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in various aspects of marketing, setting it apart from other roles in the field.
📝 Sample Projects
- Developing and implementing a social media campaign to promote a new product launch
- Conducting market research and analysis to identify trends and opportunities in the industry
- Creating and optimizing website content to improve search engine rankings and user experience
ASSUMPTION: These sample projects provide a snapshot of the diverse range of tasks and responsibilities the intern may encounter during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how will my work contribute to the team's goals?
- How does this internship fit into the company's overall marketing strategy, and what opportunities are there for growth and development?
- What is the company's approach to work-life balance, and how does that apply to this internship?
- How does SCHOTT AG support the professional development and growth of its interns?
- What are the next steps for applicants who are offered the internship?
ASSUMPTION: These key questions help applicants better understand the role, the company, and the opportunities for growth and development during the internship.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application online through the company's careers portal: https://join.schott.com/job/Landshut-Praktikum-im-Bereich-Marketing-%28mwd%29-BY/1195937501/
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this marketing internship
- Prepare examples of your previous marketing work or projects to showcase during the interview
- Research SCHOTT AG and its products to demonstrate your enthusiasm for the role and the company
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
