📌 Core Information
🔹 Job Title: Praktikum im Marketing B2C & B2B
🔹 Company: BMW Group
🔹 Location: Salzburg, Austria
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-04-14
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing and CRM team in daily operations
- Learning about planning and control processes
- Assisting in campaign development and event organization
- Collaborating with various agencies
ASSUMPTION: This role is designed for students or recent graduates seeking practical experience in marketing and CRM within the automotive industry.
📋 Key Responsibilities
✅ Supporting the marketing and CRM team in daily operations
✅ Learning about planning and control processes in a modern and international working environment
✅ Collaborating with colleagues and internal interfaces to develop joint solutions
✅ Assisting in the creation of campaigns and the preparation and organization of events
✅ Designing advertising materials for online and offline marketing channels
✅ Preparing data and creating dealer reports
✅ Working with advertising, media, and promotion agencies, as well as event organizers, to plan campaigns
✅ Taking responsibility for deadlines and optimizing performance
✅ Being involved in the creation of presentations and in the preparation of meetings and appointments
✅ Taking on responsibility from the first day
ASSUMPTION: The role requires a high level of self-motivation, independence, and the ability to work well within a team.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in Business Administration, Marketing, or Communication
Experience: First professional experience is desirable but not required
Required Skills:
- Strong affinity for marketing and the automotive industry
- Structured and independent working style
- Very good MS Office skills, including Excel
- Numeracy, communication skills, flexibility, and teamwork skills
- Very good German and English language skills
Preferred Skills:
- Previous experience in the automotive industry
- Knowledge of the BMW Group and its products
ASSUMPTION: The ideal candidate will have a strong academic background and a genuine interest in the automotive industry.
💰 Compensation & Benefits
Salary Range: €2,303 per month (gross) for a 6-month internship
Benefits:
- Flexible working environment with various options for working (e.g., mobile work, creative space, library, or directly in the department)
- Flexible working hours without core hours
- Opportunity to experience and test a variety of products
- Discounted meals in the company canteen
- Local and regional discounts through partnerships with various companies (e.g., fitness studio, Metro)
- Generous parking facilities directly on the campus
- Internal initiatives with various events (e.g., initiatives on sustainability, health and work environment, and sports)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary and benefits package is competitive for an entry-level internship in the automotive industry.
📌 Applicant Insights
🔍 Company Context
Industry: The BMW Group is a leading global manufacturer of premium automobiles and motorcycles, as well as provider of premium financial and mobility services. The company operates in over 140 countries worldwide and has a workforce of over 159,000 employees.
Company Size: The BMW Group is a large organization with over 10,000 employees in the Salzburg region alone. This size offers numerous opportunities for professional growth and development.
Founded: The BMW Group was founded in 1916 and has a rich history and strong brand recognition in the automotive industry.
Company Description:
- The BMW Group is committed to sustainability and responsible action, with a focus on long-term thinking and innovation
- The company offers a wide range of products and services, including automobiles, motorcycles, financial services, and mobility solutions
- The BMW Group is known for its iconic brands, such as BMW, MINI, Rolls-Royce, and BMW Motorrad
Company Specialties:
- Automotive manufacturing
- Information technology and data science
- Software development
- Artificial intelligence and data security
- Financial services and mobility solutions
- Digital services and the Internet of Things (IoT)
- Future of mobility, autonomous driving, and connectivity
- Premium driving experience
Company Website: bmwgroup.com
ASSUMPTION: The BMW Group is a well-established and respected company in the automotive industry, offering a dynamic and innovative working environment.
📊 Role Analysis
Career Level: This internship is an entry-level position, ideal for students or recent graduates seeking to gain practical experience in marketing and CRM.
Reporting Structure: The intern will report directly to the marketing and CRM team and work closely with various internal interfaces.
Work Arrangement: This is an on-site internship with flexible working hours and a 6-month duration.
Growth Opportunities:
- Gain practical experience in marketing and CRM within the automotive industry
- Develop skills in campaign development, event organization, and collaboration with external agencies
- Build a professional network within the BMW Group and the automotive industry
- Potential full-time employment opportunities after the completion of the internship
ASSUMPTION: This internship offers a unique opportunity to gain practical experience and make a valuable contribution to the BMW Group's marketing and CRM efforts.
🌍 Location & Work Environment
Office Type: The BMW Group's campus in Salzburg offers a modern and flexible working environment with various options for working, such as mobile work, creative spaces, libraries, or directly in the department.
Office Location(s): The internship will take place at the BMW Group's campus in Salzburg, Austria.
Geographic Context:
- Salzburg is a vibrant city in Austria, known for its historic old town, baroque architecture, and scenic landscapes
- The city offers a high quality of life, with numerous cultural, recreational, and sports facilities
- Salzburg is well-connected by public transportation, with easy access to the city center and surrounding areas
Work Schedule: The intern will work full-time (40 hours per week) with flexible working hours and no core hours.
ASSUMPTION: The BMW Group's campus in Salzburg provides an innovative and dynamic working environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the BMW Group's careers portal
- Phone or video screening to assess communication skills and cultural fit
- On-site or virtual interview with the marketing and CRM team to discuss the role and the candidate's qualifications and expectations
Key Assessment Areas:
- Relevant academic background and professional experience
- Strong affinity for marketing and the automotive industry
- Structured and independent working style
- Very good MS Office skills, including Excel
- Numeracy, communication skills, flexibility, and teamwork skills
- Very good German and English language skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant academic background, professional experience, and skills
- Be prepared to discuss your motivation for pursuing a career in marketing and CRM within the automotive industry
- Demonstrate your understanding of the BMW Group's products, services, and brand values
ATS Keywords: Marketing, CRM, campaign development, event organization, advertising materials, data preparation, dealer reports, agency collaboration, planning and control processes, structured working style, MS Office, German, English
ASSUMPTION: The BMW Group's application process is designed to assess the candidate's qualifications, skills, and cultural fit for the internship position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign) - desirable
- Project management tools (e.g., Microsoft Project, Asana, Trello) - desirable
ASSUMPTION: The intern will be expected to have a strong proficiency in Microsoft Office Suite and may be required to use additional tools and technologies depending on the specific projects they work on.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Responsibility
- Innovation
- Performance
- Teamwork
Work Style:
- Dynamic and fast-paced working environment
- Collaborative and team-oriented culture
- Focus on results and continuous improvement
- Strong commitment to sustainability and responsible action
Self-Assessment Questions:
- Do you have a strong affinity for marketing and the automotive industry?
- Are you able to work independently and take responsibility for your tasks and deadlines?
- Do you have strong communication skills and the ability to work well within a team?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
- Do you share the BMW Group's commitment to sustainability and responsible action?
ASSUMPTION: The BMW Group values candidates who are passionate about marketing and the automotive industry, have a strong work ethic, and are committed to the company's values and mission.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and high expectations
- The automotive industry is subject to rapid technological change and market fluctuations, which may impact the role's responsibilities and priorities
- The internship is based on-site, which may require commuting or relocating for candidates who do not live in the Salzburg area
- The internship has a fixed duration of 6 months, which may limit long-term career prospects within the company
ASSUMPTION: The BMW Group is committed to providing a supportive and inclusive working environment, with resources and opportunities to help interns overcome any challenges they may face.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to gain practical experience in the automotive industry and work with a well-established and respected global brand
- The BMW Group's marketing and CRM team works on a wide range of campaigns and projects, providing interns with diverse and challenging experiences
- This internship offers a clear career path, with the potential for full-time employment after the completion of the internship
ASSUMPTION: This internship provides a valuable and unique opportunity for candidates seeking to gain practical experience in marketing and CRM within the automotive industry.
📝 Sample Projects
- Developing a marketing campaign for a new BMW model launch, including advertising materials, event planning, and dealer communications
- Creating a customer segmentation analysis and targeted marketing strategy for a specific BMW Group brand or model
- Assisting in the organization of a major automotive industry event, such as the International Motor Show (IAA) or the Geneva Motor Show
ASSUMPTION: The specific projects an intern works on will depend on the team's priorities and the candidate's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities and goals for the marketing and CRM team in the coming months?
- How does this internship fit into the team's long-term plans and objectives?
- What opportunities are there for professional growth and development within the BMW Group?
- How does the BMW Group support work-life balance for its employees?
- What are the key challenges and opportunities facing the automotive industry, and how does the BMW Group plan to address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the BMW Group's careers portal
- Tailor your resume and cover letter to highlight your relevant academic background, professional experience, and skills
- Prepare for your interview by researching the BMW Group's products, services, and brand values, as well as the automotive industry and market trends
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
