Praktikum im Rahmen einer Umschulung (Marketing oder E-Commerce) (m/w/d)

📌 Core Information

🔹 Job Title: Praktikum im Rahmen einer Umschulung (Marketing oder E-Commerce) (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Intern

🔹 Category: Marketing & E-Commerce

🔹 Date Posted: 2025-05-23

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEA strategies for clients
• Conducting keyword research and optimization
• Campaign optimization and continuous improvement
• Data-driven decision making and regular reporting

ASSUMPTION: This role is part of an internship program within a Umschulung (reskilling or upskilling) framework, focusing on Marketing or E-Commerce. It's designed for individuals looking to transition into these fields or enhance their existing skills.

📋 Key Responsibilities

✅ Developing and implementing SEA strategies for clients

✅ Conducting comprehensive keyword research and analysis

✅ Optimizing campaigns for maximum potential and continuous improvement

✅ Data-driven decision making and regular reporting to clients

✅ Utilizing Amazon Seller Central for campaign management

✅ PPC price optimization based on predefined strategies

ASSUMPTION: The role requires a balance of strategic thinking, analytical skills, and hands-on campaign management.

🎯 Required Qualifications

Education: Currently enrolled in or completed a relevant educational program (e.g., Umschulung in Marketing or E-Commerce)

Experience: No prior professional experience required, but relevant project work or internships are a plus

Required Skills:

• Self-management and independent working style
• Quick learning ability and adaptability
• Strong teamwork and communication skills
• Analytical understanding and problem-solving skills
• Proficiency in Excel and PowerPoint

Preferred Skills:

• Experience with Amazon Seller Central
• Basic knowledge of SEA strategies and tools

ASSUMPTION: While no prior experience is required, a basic understanding of marketing, e-commerce, and relevant tools will be beneficial for success in this role.

💰 Compensation & Benefits

Salary Range: As this is an internship, a salary is not specified. However, interns may receive a stipend or compensation for their work.

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Access to training and development opportunities
• Supportive team culture
• Modern equipment and tools

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany, focusing on marketing and e-commerce fields.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY operates in the e-commerce and marketing services industry, focusing on Amazon marketplace optimization and advertising.

Company Size: As a GmbH, eFLY is likely a mid-sized company, offering a mix of structured processes and agile decision-making.

Founded: The founding date is not specified, but eFLY has been operating since at least 2019.

Company Description:

• eFLY specializes in Amazon marketplace optimization and advertising for brands and retailers
• The company offers a range of services, including SEO, SEA, and A+ Content creation
• eFLY aims to help clients maximize their sales and market share on Amazon

Company Specialties:

• Amazon SEO
• Amazon SEA
• A+ Content creation
• Amazon Storefront creation and management

Company Website: efly.com

ASSUMPTION: eFLY's focus on Amazon optimization and advertising makes it a specialized player in the e-commerce landscape, with a strong understanding of the Amazon marketplace.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for individuals looking to break into the marketing or e-commerce fields or gain practical experience in these areas.

Reporting Structure: As an intern, the role will likely report directly to a supervisor or manager within the marketing or e-commerce team.

Work Arrangement: The role follows a hybrid work arrangement, combining home office and on-site work for better flexibility and team collaboration.

Growth Opportunities:

• Learning and applying marketing and e-commerce strategies and tools
• Gaining practical experience in campaign management and optimization
• Potential full-time employment opportunities after the internship, depending on performance and company needs

ASSUMPTION: This internship offers a unique opportunity for individuals to gain practical experience in marketing and e-commerce, potentially leading to full-time employment with the company.

🌍 Location & Work Environment

Office Type: eFLY's office is a modern, collaborative workspace designed to facilitate teamwork and creativity.

Office Location(s): Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg, located in southwestern Germany
• The city offers a mix of urban and natural environments, with a strong focus on technology, manufacturing, and services
• Stuttgart is home to several Fortune 500 companies and is a major hub for the automotive industry

Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The work environment at eFLY is likely dynamic and collaborative, with a strong focus on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening to assess communication skills and cultural fit
• In-depth interview to discuss the role, responsibilities, and expectations
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Communication skills and teamwork
• Problem-solving and analytical skills
• Adaptability and quick learning
• Understanding of marketing and e-commerce principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of marketing and e-commerce principles in your application materials
• Showcase your enthusiasm for learning and growth opportunities in your cover letter

ATS Keywords: Marketing, E-Commerce, SEA, Amazon, Optimization, Campaign Management, Keywords, Reporting, Data-driven

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's analytical and problem-solving skills.

🛠️ Tools & Technologies

• Amazon Seller Central
• SEA platforms (e.g., Amazon Advertising, Google Ads)
• Keyword research tools (e.g., Helium 10, Jungle Scout)
• Data analysis and visualization tools (e.g., Excel, PowerPoint)

ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs and projects of the company and its clients.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric approach
• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork

Work Style:

• Dynamic and fast-paced environment
• Strong focus on teamwork and open communication
• Flexible and adaptable to changing priorities and projects

Self-Assessment Questions:

• How do you approach learning new tools and platforms?
• Can you describe a time when you had to adapt to a significant change in a project or task?
• How do you ensure clear and effective communication with team members and stakeholders?

ASSUMPTION: eFLY values candidates who are eager to learn, adaptable, and strong communicators, with a customer-centric mindset.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously
• Keeping up with the latest trends and best practices in marketing and e-commerce
• Adapting to the fast-paced and dynamic nature of the e-commerce landscape
• Balancing the demands of client work with internal projects and initiatives

ASSUMPTION: The role may present challenges related to time management, prioritization, and staying up-to-date with industry trends and best practices.

📈 Similar Roles Comparison

• This role focuses on Amazon marketplace optimization and advertising, whereas similar roles in other companies may focus on broader e-commerce platforms or specific marketing channels
• eFLY's focus on data-driven decision making sets it apart from companies with less emphasis on analytics and performance tracking
• As an intern, this role offers a unique opportunity for career growth and development within the company

ASSUMPTION: While this role shares similarities with other marketing and e-commerce positions, eFLY's focus on Amazon optimization and advertising makes it a unique opportunity for candidates interested in this specific aspect of the industry.

📝 Sample Projects

• Developing and implementing an SEA strategy for a new client launching products on Amazon
• Conducting a comprehensive keyword research and analysis project to improve the visibility of an existing client's products
• Optimizing the Amazon Storefront and A+ Content for a client to enhance the customer experience and drive sales

ASSUMPTION: The specific projects assigned to the intern may vary depending on the company's current client portfolio and internal initiatives.

❓ Key Questions to Ask During Interview

• How does eFLY support the professional development and growth of its interns?
• Can you describe a typical day or week in this role, and how it might evolve over time?
• How does eFLY collaborate with its clients to ensure their marketing and e-commerce strategies align with their business objectives?
• What are the most rewarding and challenging aspects of working at eFLY, according to current employees?
• How does eFLY measure the success of its marketing and e-commerce campaigns, and how are these metrics used to inform decision-making?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for the interview by researching eFLY's services, clients, and industry trends
• Follow up with the hiring manager within a week after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.