Praktikum (m/w/d) Trade & Shopper Marketing Mini Babybel & Kiri

📌 Core Information

🔹 Job Title: Praktikum (m/w/d) Trade & Shopper Marketing Mini Babybel & Kiri

🔹 Company: BEL

🔹 Location: Grasbrunn, Germany

🔹 Job Type: Internship

🔹 Category: Trade & Shopper Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site with hybrid options

🚀 Job Overview

Key aspects of this role include:

• Working on exciting projects in Trade & Shopper Marketing for Mini Babybel and Kiri brands
• Supporting the implementation of POS promotions and developing sales materials
• Collaborating with agencies and internal stakeholders
• Analyzing and evaluating the success of marketing measures

ASSUMPTION: This role is designed to provide practical experience in the field of Trade & Shopper Marketing, focusing on the Mini Babybel and Kiri brands. It is expected that the intern will work closely with the marketing and category management teams to ensure the successful execution of projects.

📋 Key Responsibilities

✅ Project Management: Take over and manage exciting projects in Trade & Shopper Marketing, with a focus on the Mini Babybel and Kiri brands

✅ POS Promotion Support: Assist in the implementation of POS promotions and the development of sales materials in line with marketing and category strategies

✅ Creative Material Development: Support the development of eye-catching POS materials and other promotional items

✅ Performance Analysis: Evaluate and measure the success of marketing measures

✅ Stakeholder Collaboration: Work closely with agencies and internal contacts

ASSUMPTION: The intern will be expected to work independently and take ownership of their projects while also collaborating effectively with the team.

🎯 Required Qualifications

Education: Pursuing a degree in Business Administration, Oecotrophology, or a related field, with a focus on Marketing and/or Sales

Experience: Minimum of 4th semester, ideally in a 'GAP' year

Required Skills:

• Strong analytical skills and a results-oriented approach
• Conceptual mindset and excellent communication skills
• Creative personality with strong communication skills, quick comprehension, high motivation, and initiative
• High affinity for branded products, particularly in the food industry
• Fluent in German and English

Preferred Skills:

• Previous experience in a similar role, ideally in the FMCG sector

ASSUMPTION: While previous experience is not required, it is beneficial for candidates to have some understanding of the FMCG industry and the role of Trade & Shopper Marketing within it.

💰 Compensation & Benefits

Salary Range: Internship compensation, with additional benefits such as a monthly rent subsidy and Germany ticket reimbursement

Benefits:

• Internship compensation
• Monthly rent subsidy
• Germany ticket reimbursement

Working Hours: Full-time (40 hours/week), with up to 3 days of flexible mobile work per week

ASSUMPTION: The salary range for this internship is competitive and in line with industry standards for entry-level positions in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: The Bel Group is a significant player in the healthy and responsible food sector, with a portfolio of international brands such as Babybel, Kiri, La vache qui rit, Boursin, Nurishh, Pom'Potes, and GoGo squeeZ. The company generated a turnover of €3.7 billion in 2024 and employs around 11,000 people worldwide.

Company Size: Small (less than 50 employees in Germany)

Founded: The Bel Group was founded in 1865 and has since grown into a global company with a strong presence in Europe, Asia, and the Americas.

Company Description:

• Focus on healthy and responsible food products
• Strong international presence with a wide range of brands
• Commitment to sustainability and social responsibility

Company Specialties:

• Dairy products
• Snacks
• Healthy and responsible food

Company Website: www.bel-group.com

ASSUMPTION: The Bel Group is a well-established company with a strong focus on healthy and responsible food products. This internship offers an excellent opportunity for candidates to gain practical experience in the FMCG industry.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: The intern will report directly to the Trade & Shopper Marketing team and work closely with various departments, including marketing and category management

Work Arrangement: On-site with up to 3 days of flexible mobile work per week

Growth Opportunities:

• Potential full-time employment after the internship
• Development of professional skills and industry knowledge
• Networking opportunities within the company and the FMCG industry

ASSUMPTION: This internship is designed to provide practical experience and help the intern develop their professional skills. There may be opportunities for full-time employment after the internship, depending on the intern's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Modern office with a collaborative work environment

Office Location(s): Grasbrunn, Germany (near Munich)

Geographic Context:

• Grasbrunn is located near Munich, offering a mix of urban and rural living
• Easy access to public transportation, with the S-Bahn station just a few minutes' walk away
• Close proximity to the Bavarian Alps and various outdoor activities

Work Schedule: Full-time (40 hours/week), with up to 3 days of flexible mobile work per week

ASSUMPTION: The work environment is collaborative and supportive, with a focus on helping the intern develop their skills and gain practical experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or video interview with the hiring manager and team members
• Background check and onboarding

Key Assessment Areas:

• Relevant education and experience
• Communication and teamwork skills
• Creativity and problem-solving abilities
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of previous projects or initiatives that demonstrate your skills and accomplishments
• Research the company and the role to show your enthusiasm and understanding

ATS Keywords: Trade & Shopper Marketing, Mini Babybel, Kiri, POS promotions, sales materials, marketing strategies, project management, collaboration, analysis, evaluation

ASSUMPTION: The application process is designed to assess the candidate's skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The intern will be expected to have a basic understanding of relevant tools and technologies, with the opportunity to learn and develop their skills throughout the internship.

👔 Cultural Fit Considerations

Company Values:

• Responsibility
• Creativity
• Expertise
• Performance
• Collaboration

Work Style:

• Collaborative and supportive team environment
• Focus on results and continuous improvement
• Openness to new ideas and innovation

Self-Assessment Questions:

• Do you share the company's commitment to healthy and responsible food products?
• Are you comfortable working in a collaborative and supportive team environment?
• Do you have strong communication and creative skills, with a results-oriented approach?

ASSUMPTION: The company values a strong cultural fit, with an emphasis on collaboration, creativity, and a commitment to healthy and responsible food products.

⚠️ Potential Challenges

• Balancing the demands of an internship with academic responsibilities
• Adapting to a new work environment and team dynamics
• Managing expectations and workload during the internship
• Navigating the FMCG industry and the role of Trade & Shopper Marketing within it

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role focuses on Trade & Shopper Marketing for specific brands (Mini Babybel and Kiri), while similar roles may have a broader focus or work with different brands
• Industry-specific context: The FMCG industry is highly competitive, with a strong emphasis on innovation, marketing, and sales
• Career path comparison: This internship can lead to full-time employment opportunities, with potential career progression into marketing, category management, or other related roles

ASSUMPTION: This role offers a unique opportunity to gain practical experience in Trade & Shopper Marketing for specific brands within the FMCG industry.

📝 Sample Projects

• Developing and implementing a POS promotion campaign for Mini Babybel and Kiri
• Creating eye-catching POS materials and other promotional items
• Analyzing and evaluating the success of marketing measures

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks that the intern may be expected to undertake during their internship.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first few months?
• How does this role fit into the broader marketing and category management strategies for Mini Babybel and Kiri?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for interns?
• What are the key challenges facing the Trade & Shopper Marketing team, and how can this role help address them?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company, as well as to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of previous projects or initiatives that demonstrate your skills and accomplishments
• Research the company and the role to show your enthusiasm and understanding
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about the next steps in the application process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.