📌 Core Information
🔹 Job Title: Praktikum (m/w/d) Trade & Shopper Marketing Mini Babybel & Kiri
🔹 Company: BEL
🔹 Location: Grasbrunn, Bavaria, Germany
🔹 Job Type: Internship
🔹 Category: Marketing & Sales
🔹 Date Posted: April 15, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (3 days remote per week)
🚀 Job Overview
Key aspects of this role include:
- Working on exciting projects in Trade & Shopper Marketing for Mini Babybel & Kiri brands
- Supporting the implementation of POS promotions and developing sales materials
- Collaborating with agencies and internal stakeholders
- Analyzing and evaluating the success of marketing measures
ASSUMPTION: This role is ideal for students pursuing a degree in Business Administration, Economics, or a related field, with a focus on Marketing or Sales. Previous experience in a similar role, particularly in the FMCG sector, would be beneficial but not required.
📋 Key Responsibilities
✅ Project Management: Take over and implement exciting projects in Trade & Shopper Marketing, with a focus on the Mini Babybel & Kiri brands
✅ POS Promotion Support: Assist in the operational implementation of POS promotions and develop sales materials in line with marketing and category strategies
✅ Creative Development: Support the development of eye-catching POS materials and other promotional materials
✅ Performance Analysis: Evaluate and measure the success of marketing measures
✅ Stakeholder Collaboration: Work closely with agencies and internal contacts
ASSUMPTION: The intern will have the opportunity to take on responsibilities independently and contribute to the success of the team.
🎯 Required Qualifications
Education: Pursuing a degree in Business Administration, Economics, or a related field, with a focus on Marketing or Sales
Experience: Ideally, some relevant work experience, particularly in the FMCG sector, but not required
Required Skills:
- Strong analytical skills
- Excellent communication skills
- Creative mindset
- Proactive and results-driven approach
- Good command of German and English
Preferred Skills:
- Previous experience in a similar role
- Familiarity with the FMCG sector
- Knowledge of marketing and sales strategies
ASSUMPTION: The ideal candidate will have a strong academic background, excellent communication skills, and a proactive approach to work.
💰 Compensation & Benefits
Salary Range: As this is an internship, the candidate will receive a monthly internship compensation. The exact amount is not specified, but it is common for internships in Germany to offer a monthly stipend ranging from €1,000 to €1,500.
Benefits:
- Monthly rent subsidy for those relocating to Munich
- Germany ticket for public transportation
- Flexible remote work options (up to 3 days per week)
Working Hours: Full-time (40 hours per week), with the possibility of flexible remote work
ASSUMPTION: The salary range provided is an estimate based on typical internship compensation in Germany. The exact amount may vary depending on the candidate's qualifications and the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: The Bel Group is a leading actor in the area of healthy and responsible food, with a portfolio of international brands in the cheese, dairy, and snack categories. The company generated €3.7 billion in revenue in 2024.
Company Size: The Bel Group has around 11,000 employees worldwide and operates in nearly 120 countries. In Germany, the company employs approximately 1,500 people.
Founded: The Bel Group was founded in 1865 and has since grown into a global company with a strong presence in Europe, the Americas, and Asia.
Company Description:
- The Bel Group is committed to providing healthier and more responsible food options for consumers worldwide
- The company's portfolio includes well-known brands such as Babybel, Kiri, La vache qui rit, Boursin, Nurishh, Pom'Potes, and GoGo squeeZ
- The Bel Group operates in a dynamic and competitive market, with a focus on innovation, sustainability, and customer satisfaction
Company Specialties:
- Cheese and dairy products
- Snacks and convenience foods
- International brand management
- Sustainable and responsible business practices
Company Website: www.bel-group.com
ASSUMPTION: The Bel Group is a well-established company with a strong global presence and a commitment to providing healthier and more responsible food options for consumers worldwide.
📊 Role Analysis
Career Level: This internship is an entry-level position, ideal for students pursuing a degree in Business Administration, Economics, or a related field, with a focus on Marketing or Sales.
Reporting Structure: The intern will report directly to the Trade & Shopper Marketing team and work closely with various internal stakeholders and external agencies.
Work Arrangement: This is a hybrid role, with the possibility of working remotely up to 3 days per week.
Growth Opportunities:
- Gain practical experience in Trade & Shopper Marketing and brand management
- Develop skills in project management, stakeholder collaboration, and performance analysis
- Potential full-time employment opportunities after the internship, depending on performance and business needs
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in a dynamic and competitive industry, while working on exciting projects for well-known international brands.
🌍 Location & Work Environment
Office Type: The Bel Group's office in Grasbrunn, Germany, is a modern and collaborative workspace, with a focus on employee well-being and productivity.
Office Location(s): Grasbrunn, Germany (near Munich)
Geographic Context:
- Grasbrunn is a small town located about 20 kilometers southeast of Munich, Germany's third-largest city
- The region is known for its vibrant business ecosystem, with a strong focus on technology, automotive, and food industries
- Grasbrunn offers a high quality of life, with easy access to nature, sports facilities, and cultural attractions
Work Schedule: Full-time (40 hours per week), with the possibility of flexible remote work
ASSUMPTION: The office in Grasbrunn provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Bel Group's careers website
- Phone or video screening to assess language skills and cultural fit
- On-site or virtual interview with the Trade & Shopper Marketing team to discuss the role, responsibilities, and expectations
- Background check and reference verification (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Language skills (German and English)
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Creativity and innovation
- Cultural fit and motivation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for the Bel Group's mission and values
- Prepare for the interview by researching the company, its products, and the industry
- Be ready to discuss your relevant coursework, projects, or extracurricular activities
ATS Keywords: Trade & Shopper Marketing, Mini Babybel, Kiri, POS promotions, sales materials, marketing strategies, project management, stakeholder collaboration, performance analysis, FMCG, internship
ASSUMPTION: The application process for this internship is designed to assess the candidate's skills, motivation, and cultural fit, with a focus on language skills, communication, and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Canva)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing and sales industry, with a focus on project management, design, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: Acting with integrity and accountability
- Creativity: Encouraging innovation and continuous improvement
- Performance: Striving for excellence in all aspects of the business
- Collaboration: Working together to achieve common goals
- Empowerment: Fostering a culture of trust and autonomy
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and performance
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you share the Bel Group's commitment to providing healthier and more responsible food options for consumers worldwide?
- Are you comfortable working in a dynamic and collaborative team environment?
- Do you have strong communication and interpersonal skills, with a focus on creativity and innovation?
ASSUMPTION: The Bel Group values a diverse and inclusive work environment, with a focus on creativity, collaboration, and performance. Candidates should be able to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- The internship may require working on multiple projects simultaneously, requiring strong time management and organizational skills
- The role may involve working with external agencies and stakeholders, requiring excellent communication and interpersonal skills
- The internship may require occasional travel to other Bel Group locations or industry events
- The role may involve working with sensitive data or confidential information, requiring a high level of discretion and professionalism
ASSUMPTION: While this internship offers a unique opportunity for professional growth and development, it also presents certain challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique focus on Trade & Shopper Marketing and brand management for well-known international brands
- The Bel Group operates in a dynamic and competitive market, with a strong focus on innovation, sustainability, and customer satisfaction
- This internship offers the opportunity to gain practical experience in a global company with a strong presence in Europe, the Americas, and Asia
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in a dynamic and competitive industry, while working on exciting projects for well-known international brands.
📝 Sample Projects
- Developing and implementing a POS promotion campaign for the Mini Babybel brand in Germany
- Analyzing and evaluating the success of a Kiri product launch in the German market
- Collaborating with an external agency to create eye-catching promotional materials for the Bel Group's portfolio of brands
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter during their internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this internship fit into the company's long-term growth and expansion plans?
- What opportunities are there for professional growth and development during and after the internship?
- How does the Bel Group support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching the company, its products, and the industry
- Be ready to discuss your relevant coursework, projects, or extracurricular activities
- Follow up with the hiring manager within one week after the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
