📌 Core Information
🔹 Job Title: Marketing Internship - Adhesive Technologies Austria (d/f/m) - Start August 2025
🔹 Company: Henkel group
🔹 Location: Wien, Austria
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Working closely with Brand Management and Sales teams
- Managing international and local brands
- Creating content for digital campaigns and social media channels
- Analyzing market data and trends
- Supporting marketing department in creating POS materials and presentations
ASSUMPTION: This internship is designed for students pursuing a business degree with a focus on marketing or sales, seeking practical experience in the field.
📋 Key Responsibilities
✅ Collaborate with Brand Management and Sales teams in day-to-day operations
✅ Manage and develop international and local brands
✅ Create content for digital campaigns and manage social media channels (Facebook, Instagram)
✅ Analyze market data and observe trends
✅ Support marketing department in creating POS materials, folders, and presentations
ASSUMPTION: Responsibilities may vary based on the team's needs and the intern's skills and interests.
🎯 Required Qualifications
Education: Actively pursuing a business degree with a focus on marketing, sales, or a related field
Experience: No prior work experience required, but relevant internships or projects are a plus
Required Skills:
- Excellent German and English language skills
- Basic knowledge of digital marketing and social media marketing (Meta Business Suite and TikTok experience is a plus)
- Good MS Office skills (Excel, Word, PowerPoint)
- Strong communication, reliability, and proactivity
- Analytical skills and creativity
Preferred Skills:
- Previous experience in marketing or a related field
- Familiarity with SEO projects
ASSUMPTION: Applicants should be currently enrolled in a relevant degree program and available for a minimum of 6 months, working 25-38 hours per week.
💰 Compensation & Benefits
Salary Range: €1,617 - €2,798 per month (gross) for 38 hours/week, depending on the type of internship (mandatory or voluntary)
Benefits:
- Detailed onboarding
- Flexible working model with flexible hours and up to 30 days of remote work per year
- Buddy system
- Canteen/food subsidy
- Sports activities
- Events and special discounts
Working Hours: 25-38 hours per week, with flexible hours and a hybrid work arrangement (3 days on-site)
ASSUMPTION: The salary range is based on the Austrian minimum wage for interns and the company's standard compensation structure for entry-level positions.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Adhesive Technologies and Consumer Brands)
Company Size: 10,001+ employees (Global) - Henkel is a large, multinational corporation with a strong presence in Austria
Founded: 1876 - Henkel has a long history and extensive experience in the market
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- The company holds leading positions in both industrial and consumer businesses with strong brands like Persil, Schwarzkopf, and Loctite
- Henkel is committed to sustainability and responsible business practices
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and R&D
Company Website: http://www.henkel.com
ASSUMPTION: Henkel's size and global presence offer interns the opportunity to work on international projects and gain valuable experience in a large corporation.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: The intern will report directly to the Marketing team and work closely with Brand Management and Sales teams
Work Arrangement: Hybrid - 3 days on-site, with flexible hours and up to 30 days of remote work per year
Growth Opportunities:
- Gain practical experience in marketing and digital campaigns
- Develop skills in market analysis and trend observation
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship is designed to provide a well-rounded experience in marketing, with opportunities for growth and learning.
🌍 Location & Work Environment
Office Type: Corporate office with a hybrid work arrangement
Office Location(s): Wien, Austria
Geographic Context:
- Austria has a strong economy and a growing job market, particularly in the manufacturing and technology sectors
- Wien is the capital and largest city of Austria, offering a vibrant cultural scene and a high quality of life
- The cost of living in Wien is relatively high compared to other Austrian cities
Work Schedule: Flexible hours with a hybrid work arrangement (3 days on-site)
ASSUMPTION: The hybrid work arrangement allows interns to balance their studies and work responsibilities while enjoying the benefits of working in a corporate environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Language skills (German and English)
- Digital marketing and social media knowledge
- Communication and teamwork skills
- Analytical and creative thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for marketing and digital campaigns
- Prepare examples of your previous work or projects to showcase your skills
ATS Keywords: Marketing, Brand Management, Sales, Digital Campaigns, Social Media, Market Analysis, Trend Observation, MS Office, German, English
ASSUMPTION: Henkel uses an Applicant Tracking System (ATS) to manage and review applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- MS Office (Excel, Word, PowerPoint)
- Meta Business Suite (Facebook, Instagram)
- TikTok (optional)
- SEO tools (optional)
ASSUMPTION: Familiarity with these tools is preferred but not always required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsibility
- Sustainability
Work Style:
- Collaborative and team-oriented
- Adaptable and proactive
- Results-driven and innovative
Self-Assessment Questions:
- Do you align with Henkel's company values of pioneering, responsibility, and sustainability?
- Are you comfortable working in a hybrid environment with a mix of on-site and remote work?
- Do you have a proactive and innovative work style that can contribute to the team's success?
ASSUMPTION: Henkel values diversity and inclusion, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Balancing internship responsibilities with studies
- Adapting to a corporate work environment
- Meeting the expectations of a large, multinational company
- Competing with other interns for limited full-time employment opportunities
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to learning and growth.
📈 Similar Roles Comparison
- This internship focuses on marketing and digital campaigns, while similar roles in other departments may focus on sales, product management, or R&D
- Henkel's size and global presence offer unique opportunities for international exposure and growth
- This internship is designed for students pursuing a business degree, while similar roles may be open to graduates or professionals with relevant experience
ASSUMPTION: Applicants should research similar roles within Henkel and the broader market to better understand their options and make informed decisions.
📝 Sample Projects
- Developing a social media campaign for a new product launch
- Analyzing market trends and providing data-driven insights to inform marketing strategies
- Creating and presenting a marketing plan for a specific brand or product
ASSUMPTION: These projects are examples of the types of tasks interns may be asked to complete, but the specific projects will depend on the team's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into the team's long-term goals and objectives?
- What opportunities are there for professional development and growth within the company?
- How does Henkel support work-life balance for interns?
- What are the next steps in the interview process?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your previous work or projects to showcase your skills
- Follow up with the hiring manager, Anna-Maria Hillgartner, after one week if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
