📌 Core Information
- Job Title: Praktikum - Marketing Autonomous Mobile Robots (AMR)
- Company: Continental
- Location: Frankfurt am Main, Hesse, Germany
- Job Type: Internship
- Category: Marketing
- Date Posted: May 26, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing campaigns for autonomous mobile robots (AMR)
- Organizing and managing events to promote AMR technology
- Creating marketing materials, including presentations and videos
- Conducting market analysis and research for AMR products
- Researching and creating content for articles and posts
ASSUMPTION: This role is ideal for students looking to gain practical experience in marketing and familiarize themselves with cutting-edge technology in the automotive industry.
📋 Key Responsibilities
- Develop and execute marketing campaigns for AMR, including homepage and social media content
- Organize and manage events to promote AMR technology
- Create marketing materials, such as presentations and product videos
- Conduct market analysis and research for AMR products
- Research and create content for articles and posts
ASSUMPTION: Successful candidates will have strong organizational skills, be able to work independently, and have a keen interest in marketing and technology.
🎯 Required Qualifications
- Education: Students of a business-related field, such as business administration, media studies, or communication studies, with a focus on marketing or a similar field of study
- Experience: No professional experience required, but relevant internships or projects are a plus
- Required Skills:
- Proficiency in Adobe Creative Cloud, particularly Photoshop and InDesign
- Strong skills in MS Office, especially PowerPoint and Word
- Knowledge of web design is desirable
- Excellent German and English language skills, both written and spoken
- Creativity and a customer-oriented mindset
- Self-motivation and the ability to work independently
Preferred Skills:
- Knowledge of the automotive industry
- Experience with marketing automation tools
- Familiarity with AMR or similar technologies
ASSUMPTION: Candidates should be currently enrolled in a relevant degree program and have the ability to commit to a minimum of 5 months for this internship.
💰 Compensation & Benefits
- Salary Range: €1,200 - €1,500 per month (based on industry standards for internships in Germany)
- Benefits:
- Performance-based compensation
- Flexible working hours
- Health courses and sports offers
- Corporate benefits discounts
- Canteen
- Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: Automotive and technology
- Company Size: 10,001+ employees (global)
- Founded: 1871
- Company Description: Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. The company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation.
- Company Specialties: Global automotive supplier, tires, software development, automated driving, driver assistance systems, global industrial supplier, Internet of Things, blockchain, connectivity, vehicle networking and information, autonomous mobility and safety
- Company Website:
📊 Role Analysis
- Career Level: Entry-level (intern)
- Reporting Structure: This role will report directly to the Marketing Manager for AMR
- Work Arrangement: On-site, full-time (40 hours per week)
- Growth Opportunities:
- Potential full-time employment after the internship, depending on performance and business needs
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
ASSUMPTION: This internship provides an excellent opportunity for students to gain practical experience in marketing and familiarize themselves with cutting-edge technology in the automotive industry.
🌍 Location & Work Environment
- Office Type: On-site, modern office with collaborative workspaces
- Office Location: Frankfurt am Main, Hesse, Germany
- Geographic Context: Frankfurt am Main is the fifth-largest city in Germany and a major financial hub. It offers a vibrant cultural scene, excellent public transportation, and a high quality of life.
- Work Schedule: Full-time (40 hours per week), with flexible working hours available
ASSUMPTION: The office environment is dynamic and multicultural, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. On-site or virtual interview with the hiring manager and team members
- Key Assessment Areas:
- Marketing skills and knowledge
- Creativity and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and motivation
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of AMR technology and its applications in your application materials
- Prepare examples of marketing campaigns or projects you've worked on in the past
ASSUMPTION: The application process is designed to assess the candidate's skills, knowledge, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, InDesign)
- Microsoft Office (PowerPoint, Word)
- Web design tools (e.g., HTML, CSS, JavaScript)
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
- Company Values: Innovation, sustainability, responsibility, and excellence
- Work Style: Collaborative, dynamic, and fast-paced, with a strong emphasis on teamwork and open communication
- Self-Assessment Questions:
- How do you align with Continental's values, particularly in the context of this role?
- How comfortable are you working in a fast-paced, collaborative environment?
- How do you approach learning new technologies and tools?
ASSUMPTION: Candidates who are a strong cultural fit will have a passion for innovation, a commitment to sustainability, and a collaborative work style.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some candidates
- The automotive industry is subject to rapid technological change, which can present both opportunities and challenges
- The role may require occasional travel to attend events or meet with clients
ASSUMPTION: Successful candidates will be able to manage multiple priorities effectively, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- How this role differs from related positions: This role focuses specifically on marketing autonomous mobile robots (AMR) within the automotive industry, whereas related roles may focus on broader marketing or specific product lines
- Industry-specific context: The automotive industry is subject to rapid technological change, with a strong focus on innovation and sustainability
- Career path comparison: This role provides an excellent entry point into the marketing field, with opportunities for growth and development within the company
ASSUMPTION: This role offers a unique opportunity to gain experience in marketing within the rapidly evolving automotive industry.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new AMR product line
- Creating a series of social media posts to promote AMR technology and its applications
- Conducting market research to identify trends and opportunities in the AMR market
- Organizing and managing an event to showcase AMR technology to potential customers
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role contribute to the overall marketing strategy for AMR products?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and provide valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of marketing campaigns or projects you've worked on in the past
- Follow up with the hiring manager one week after submitting your application to confirm receipt and inquire about next steps
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
