📌 Core Information
🔹 Job Title: Praktikum - Marketing (B2B Marketing & Business-Systems)
🔹 Company: Continental
🔹 Location: Hannover, Lower Saxony, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry Level
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Assisting in creating concepts for online marketing, eBusiness, sales promotion, and POS materials
- Supporting project managers in executing customer projects
- Managing and maintaining online marketing tools
- Planning and preparing training materials
- Collaborating with agencies, service providers, and internal departments
- Participating in sell-in and sell-out measures, as well as seasonal campaigns
- Attending customer meetings, events, and participating in daily business activities
ASSUMPTION: This role requires a high level of flexibility, adaptability, and strong communication skills to work effectively in a dynamic and collaborative environment.
📋 Key Responsibilities
Marketing Support:
- Assist in creating concepts for online marketing, eBusiness, sales promotion, and POS materials
- Support project managers in executing customer projects
- Manage and maintain online marketing tools
- Plan and prepare training materials
Collaboration:
- Collaborate with agencies, service providers, and internal departments
- Participate in sell-in and sell-out measures, as well as seasonal campaigns
Customer Interaction:
- Attend customer meetings, events, and participate in daily business activities
ASSUMPTION: The role may involve occasional travel to customer sites and events, as well as working on tight deadlines and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Students pursuing a degree in Business Administration, Economics, or a related field
Experience: No prior work experience required, but relevant internships or projects are a plus
Required Skills:
- Proficient in MS Office, particularly Excel and PowerPoint
- Fluent in German and good English skills
- Strong communication and teamwork skills
- Highly motivated, proactive, and responsible
- Creative and flexible, with a strong customer focus
Preferred Skills:
- Previous marketing experience
- Knowledge of online marketing tools and platforms
- Familiarity with the automotive industry
ASSUMPTION: Successful candidates will have a strong academic record, relevant coursework, and a genuine interest in marketing and the automotive industry.
💰 Compensation & Benefits
Salary Range: €1,200 - €1,500 per month (gross) for a 6-month internship, based on industry standards for entry-level marketing internships in Germany
Benefits:
- Flexible working hours and remote work options
- Employee discounts on Continental products and services
- Free parking and reduced meals in company canteens
- Access to corporate benefits and discounts
- Onboarding and training opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Continental is a global automotive supplier and technology company, specializing in tires, automotive systems, and industrial solutions. The company operates in the tire, automotive, and industrial sectors, focusing on sustainable and connected mobility.
Company Size: Continental is a large corporation with over 200,000 employees worldwide, offering a structured and hierarchical work environment with extensive resources and opportunities for professional development.
Founded: 1871, in Hanover, Germany
Company Description:
- Continental develops and manufactures products and technologies for the automotive, tire, and industrial sectors
- The company focuses on sustainability, safety, and innovation to meet the challenges of the future
- Continental is committed to creating a diverse and inclusive work environment
Company Specialties:
- Tires and automotive systems
- Industrial solutions and services
- Research and development
- Manufacturing and production
Company Website: www.continental-corporation.com
ASSUMPTION: Continental's extensive experience and global presence provide a stable and secure work environment, with opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level marketing role with opportunities for growth and development
Reporting Structure: The intern will report directly to the marketing team lead and collaborate with various departments and external partners
Work Arrangement: Hybrid work arrangement with 3 days on-site and 2 days remote, with flexibility to adjust based on project needs
Growth Opportunities:
- Potential full-time employment after the internship, based on performance
- Opportunities to work on diverse projects and gain experience in various marketing disciplines
- Access to training and development programs to enhance skills and knowledge
ASSUMPTION: The role offers a unique opportunity to gain practical experience in marketing and develop professional skills in a dynamic and collaborative environment.
🌍 Location & Work Environment
Office Type: Modern, well-equipped office facilities with a collaborative and open work environment
Office Location(s): Hannover, Lower Saxony, Germany
Geographic Context:
- Hannover is the capital city of Lower Saxony, with a population of around 535,000 people
- The city is known for its rich history, cultural attractions, and vibrant business community
- Hannover offers a high quality of life, with affordable housing, excellent public transportation, and numerous recreational opportunities
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: Hannover provides a welcoming and vibrant work environment, with easy access to cultural attractions, recreational activities, and a strong business community.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening interview
- On-site or virtual final interview with the hiring manager and team members
- Background check and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Creativity and innovation
- Adaptability and flexibility
- Customer focus and service orientation
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for marketing and the automotive industry
- Showcase your ability to work independently and in a team environment
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and customer focus
ATS Keywords: Marketing, B2B, Online Marketing, Project Management, Customer Focus, Collaboration, Adaptability, Flexibility, MS Office, Excel, PowerPoint, German, English
ASSUMPTION: The application process may take up to 4 weeks, depending on the volume of applications and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Online marketing tools and platforms (e.g., Google Analytics, social media management tools)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: Familiarity with relevant marketing tools and platforms is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Safety and reliability
- Sustainability and responsibility
- Innovation and progress
- Customer focus and collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and performance-focused
- Continuously learning and improving
Self-Assessment Questions:
- How do you align with Continental's commitment to safety and sustainability?
- How do you handle working in a dynamic and fast-paced environment?
- How do you approach collaborating with diverse teams and stakeholders?
ASSUMPTION: Successful candidates will demonstrate a strong fit with Continental's company values and work style, with a focus on collaboration, adaptability, and customer focus.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a dynamic and fast-paced environment
- Adapting to changes in priorities and project scope
- Navigating a large, hierarchical organization
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.
📈 Similar Roles Comparison
- Compared to other marketing internships, this role offers a unique opportunity to work on diverse projects and gain experience in various marketing disciplines
- Working in the automotive industry provides exposure to a complex and dynamic market, with a strong focus on innovation and technology
- This role offers a clear career path, with opportunities for growth and development based on performance
ASSUMPTION: The role offers a unique blend of marketing experience, industry exposure, and career growth opportunities, making it an attractive choice for entry-level marketing professionals.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new tire product launch
- Creating and implementing a customer referral program to increase customer retention and satisfaction
- Assisting in the organization of a major industry event or trade show
ASSUMPTION: The role offers a variety of projects and initiatives, allowing interns to gain practical experience and develop their skills in a dynamic and collaborative environment.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy and team structure?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of the role, and how can I best prepare to address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and customer focus
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
- If selected for an interview, research the company and role thoroughly to demonstrate your enthusiasm and preparation
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
