📌 Core Information
🔹 Job Title: Praktikum - Marketing (B2B Marketing & Business-Systems)
🔹 Company: Continental
🔹 Location: Hannover, Lower Saxony, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Assisting in creating concepts for online marketing, eBusiness, sales promotion, and POS materials
- Supporting project managers in executing customer projects
- Managing and maintaining online marketing tools
- Planning and creating training materials
- Collaborating with agencies, service providers, and internal departments
- Participating in sell-in and sell-out measures, as well as seasonal campaigns
- Attending customer meetings, workshops, and events
ASSUMPTION: This role is designed for students seeking practical experience in B2B marketing and business systems. It offers a comprehensive overview of marketing activities and the opportunity to work on diverse projects.
📋 Key Responsibilities
✅ Assist in creating marketing concepts and materials
✅ Support project managers in executing customer projects
✅ Manage and maintain online marketing tools
✅ Plan and create training materials
✅ Collaborate with external partners and internal departments
✅ Participate in sales promotion and campaign activities
✅ Attend customer meetings, workshops, and events
ASSUMPION: The role requires strong organizational skills, attention to detail, and the ability to work independently and in a team. Successful candidates will be proactive, responsible, and committed to delivering high-quality work.
🎯 Required Qualifications
Education: Students of business administration, economics, or related fields
Experience: No prior experience required, but relevant internships or projects are a plus
Required Skills:
- Strong communication skills in German and English
- Proficiency in MS Office (especially Excel and PowerPoint)
- Basic knowledge of marketing and business systems
- Ability to work independently and in a team
- Strong organizational skills and attention to detail
Preferred Skills:
- Experience with online marketing tools
- Knowledge of the automotive industry
- Fluency in additional languages
ASSUMPTION: Applicants should be currently enrolled in a relevant study program and available for a 6-month internship starting in October 2025.
💰 Compensation & Benefits
Salary Range: €1,200 - €1,500 per month (based on industry standards for internships in Germany)
Benefits:
- Flexible working hours and remote work options
- Fair compensation
- Corporate discounts on various products and services
- Canteen meals
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Continental is a global automotive supplier and technology company, focusing on tires, automotive components, and industrial systems.
Company Size: Continental is a large company with over 200,000 employees worldwide.
Founded: 1871, in Hanover, Germany
Company Description:
- Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods.
- The company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic, and transportation.
- Continental generated sales of €41.4 billion in 2023 and currently employs around 200,000 people in 56 countries and markets.
Company Specialties:
- Tires
- Automotive components
- Industrial systems
- Automated driving and driver assistance systems
- Connectivity and the Internet of Things
- Blockchain and cybersecurity
- Continental engineering services and business consulting
- Vehicle networking and information systems
- Autonomous mobility and safety
Company Website: www.continental-careers.com
ASSUMPTION: Continental's size and global presence offer interns a wide range of opportunities to gain experience in various departments and projects.
📊 Role Analysis
Career Level: Entry-level, suitable for students seeking practical experience in marketing
Reporting Structure: The intern will report directly to the marketing team lead or project manager
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunities to work on diverse projects and gain experience in various departments
- Possibility to attend workshops, training sessions, and events to enhance professional development
ASSUMPTION: The internship provides a solid foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Continental's headquarters in Hanover, Germany, offers a modern and collaborative work environment
Office Location(s): Continental-Plaza 1, 30175 Hannover, Germany
Geographic Context:
- Hanover is the capital of Lower Saxony and has a population of around 535,000 people.
- The city is known for its rich history, cultural attractions, and vibrant business scene.
- Hanover is well-connected by road, rail, and air, with excellent transportation links to major cities in Germany and Europe.
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The internship offers a dynamic and engaging work environment, with opportunities to collaborate with diverse teams and contribute to meaningful projects.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and language proficiency
- Problem-solving skills and analytical thinking
- Cultural fit and teamwork
- Motivation and commitment to the role and the company
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your enthusiasm for marketing and your eagerness to learn and contribute.
- Prepare for interview questions related to your marketing background, skills, and career goals.
ATS Keywords: B2B Marketing, Business Systems, Online Marketing, Project Management, Marketing Concepts, Customer Projects, Marketing Tools, Training Materials, Sales Promotion, Campaigns, Customer Meetings, Workshops, Events, Marketing Internship, Entry-level Marketing, Marketing Student
ASSUMPTION: The application process may vary depending on the specific department or project the intern will be working on. It is essential to review the job description carefully and tailor your application accordingly.
🛠️ Tools & Technologies
- MS Office (Word, Excel, PowerPoint)
- Online marketing tools (e.g., Google Analytics, social media platforms)
- Project management software (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The required tools and technologies may vary depending on the specific projects and tasks assigned to the intern.
👔 Cultural Fit Considerations
Company Values:
- Safety and reliability
- Sustainability and responsibility
- Innovation and progress
- Diversity and inclusion
- Customer focus and collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
- Ability to work independently and in a structured manner
Self-Assessment Questions:
- How do your personal values align with Continental's company values?
- Can you provide an example of a time when you demonstrated strong communication and collaboration skills in a team setting?
- How do you approach learning new tools and technologies, and how have you applied this in previous projects or internships?
ASSUMPTION: Continental values diversity, inclusion, and collaboration, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, demanding strong organizational skills and time management.
- Some tasks may involve tight deadlines or working outside of regular business hours, requiring flexibility and adaptability.
- The internship may involve traveling to customer sites or attending events, which could be challenging for those with mobility issues or personal commitments.
- The role may require working with external partners or internal departments, necessitating strong communication and collaboration skills to navigate potential conflicts or differing priorities.
ASSUMPTION: The internship offers a supportive and inclusive work environment, with opportunities for growth and development. However, it also presents challenges that require strong skills, adaptability, and a commitment to delivering high-quality work.
📈 Similar Roles Comparison
- This role differs from other marketing internships in its focus on B2B marketing and business systems, offering a unique opportunity to gain experience in these areas.
- Industry-specific context: The automotive industry is dynamic and competitive, with a strong focus on innovation, technology, and sustainability. This role provides insights into the marketing strategies and tactics employed by a leading global player in this industry.
- Career path comparison: This internship can serve as a stepping stone to a career in marketing, with potential opportunities for growth and advancement within the company or the broader industry.
ASSUMPTION: The role offers a unique opportunity to gain experience in B2B marketing and business systems, with potential benefits for career growth and development.
📝 Sample Projects
- Developing marketing concepts and materials for online marketing, eBusiness, sales promotion, and POS materials
- Supporting project managers in executing customer projects, including planning, coordinating, and implementing marketing activities
- Managing and maintaining online marketing tools, ensuring they are up-to-date and functioning correctly
- Planning and creating training materials for workshops and events, including presentations, handouts, and other supporting documents
- Collaborating with agencies, service providers, and internal departments to ensure consistent and effective marketing efforts
- Participating in sell-in and sell-out measures, as well as seasonal campaigns, to drive sales and increase market share
- Attending customer meetings, workshops, and events to gather insights, build relationships, and represent the company
ASSUMPTION: The projects listed above are examples of the types of tasks an intern in this role might undertake. The specific projects and responsibilities may vary depending on the department or team the intern is assigned to.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company or the specific department?
- What opportunities are there for growth and development within the company, and how does this role contribute to that?
- How does the company support work-life balance, and what resources are available to help interns manage their time effectively?
- What are the most important qualities and skills for success in this role, and how can the company help interns develop these further?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and the company, and can help you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Continental Careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, emphasizing your enthusiasm for marketing and your commitment to learning and contributing.
- Prepare for interview questions related to your marketing background, skills, and career goals, as well as your understanding of the company and the industry.
- If selected, be prepared to provide your current Immatrikulationsbescheinigung (enrollment certificate) and your current Notenspiegel (transcript of records).
- If you are not from the EU, please provide your valid Aufenthaltstitel (residence permit) and Arbeitsgenehmigung (work permit) including the Zusatzblatt (additional sheet).
- Follow up with the hiring manager or HR representative within one week after your interview to reiterate your interest in the role and address any remaining questions or concerns.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
