Praktikum - Marketing (B2B Marketing & Business-Systems) - REF80303E

📌 Core Information

🔹 Job Title: Praktikum - Marketing (B2B Marketing & Business-Systems) - REF80303E

🔹 Company: Continental

🔹 Location: Hannover, Lower Saxony, Germany

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 0–2 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Engaging in the development of concepts for online marketing and promotional activities
• Assisting project managers in executing customer-focused projects
• Managing and maintaining online marketing tools
• Organizing educational and training material planning tasks

ASSUMPTION: This role involves a balanced mix of hands-on project work and strategic planning, ideal for a proactive candidate looking to gain comprehensive marketing experience.

📋 Key Responsibilities

✅ Collaborate in the creation of online marketing strategies and materials

✅ Support the execution of client projects with project leads

✅ Maintain and manage tools used in online marketing

✅ Coordinate independently with agencies and internal departments

✅ Engage in planning and execution of sell-in and sell-out activities

✅ Participate in day-to-day operations, including client meetings and events

ASSUMPTION: It is assumed that the candidate will need to be flexible and adaptable to participate in various facets of marketing initiatives, collaborating with diverse stakeholders.

🎯 Required Qualifications

Education: Enrolled in Business Administration, Economics, or related fields

Experience: Prior marketing experience is preferred but not mandatory

Required Skills:

• Proficiency in MS Office, especially Excel and PowerPoint
• Fluent in German, with good command of English in both verbal and written forms
• High initiative and enthusiasm for diverse topics

Preferred Skills:

• Previous experience in marketing
• Strong creativity and flexibility for problem-solving

ASSUMPTION: The role emphasizes skills over prior experience, with a focus on analytical skills and creativity to contribute effectively.

💰 Compensation & Benefits

Salary Range: Not specified; compensation is aligned with internship standards in the region

Benefits:

• Opportunity to take responsibility early on in a supportive team
• Participation in a student network for information exchange and networking
• Recognition of work-life balance with flexible working options
• Access to various corporate discounts and benefits
• On-site amenities, such as parking and discounted meals

Working Hours: Approximately 40 hours per week, with occasional remote working arrangements possible

ASSUMPTION: The internship is designed to offer significant learning opportunities while balancing workload and personal life through its hybrid work model.

📌 Applicant Insights

🔍 Company Context

Industry: Motor Vehicle Manufacturing, focusing on innovative mobility solutions

Company Size: 10,001+ employees, indicating extensive resources and diverse professional opportunities

Founded: 1871, with a rich history in technological innovation

Company Description:

• Pioneers in technologies for sustainable mobility
• Global presence in 56 countries and markets
• Diverse product offerings ranging from vehicle safety to intelligent software solutions

Company Specialties:

• Automated driving and advanced driver assistance
• Global industrial supply chains
• Innovative uses of the Internet of Things in transportation

Company Website: http://www.continental-careers.com

ASSUMPTION: As a global leader, Continental provides a stable and innovative workplace with numerous growth opportunities for its employees across various sectors.

📊 Role Analysis

Career Level: Entry-level, ideal for students and fresh graduates

Reporting Structure: Works closely with project managers and various departments

Work Arrangement: Primarily on-site with flexibility for some remote work

Growth Opportunities:

• Hands-on learning in a dynamic environment
• Potential to build professional networks across diverse sectors within the company
• Opportunity to transition into permanent roles post-internship based on performance

ASSUMPTION: The role is structured to offer expansive exposure and learning, paving the way for future full-time roles within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with modern amenities

Office Location(s): Centrally located in Hannover, with access to public transportation

Geographic Context:

• Hannover is a key economic and cultural hub in Germany
• Accessible public transportation system and major highways
• Rich in historical and cultural sites, offering a vibrant professional and personal life

Work Schedule: Flexible, with a standard 40-hour week

ASSUMPTION: Given the location's centrality, there are likely additional opportunities for engagement with local industry events and networking activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Initial screening by HR
• Interview with hiring managers

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication clarity and effectiveness
• Motivation and cultural fit

Application Tips:

• Emphasize relevant project experience and coursework
• Prepare a portfolio of marketing-related work or class projects
• Be clear on how your skills align with the company's goals

ATS Keywords: B2B Marketing, Business Systems, Online Marketing, Project Management, Creativity

ASSUMPTION: A strong application should highlight your adaptability and eagerness to learn within the marketing domain.

🛠️ Tools & Technologies

• MS Office Suite (Excel, PowerPoint)
• Various online marketing management tools
• Basic project management software

ASSUMPTION: Familiarity with industry-standard tools will enhance productivity in this role, and learning on the job is encouraged.

👔 Cultural Fit Considerations

Company Values:

• Innovation and technological advancement
• Commitment to sustainability and environmental responsibility
• Inclusive and collaborative work culture

Work Style:

• Team-oriented, collaborative projects
• Innovation-driven, encouraging creative solutions
• Flexible approach to work-life balance

Self-Assessment Questions:

• How do you handle project timelines and deadlines?
• Can you provide examples of your creative problem-solving abilities?
• How do you contribute to a collaborative team environment?

ASSUMPTION: Ensuring a match between your personal values and the company's culture will greatly benefit your experience and integration into the team.

⚠️ Potential Challenges

• Adapting to the fast-paced environment and diverse project demands
• Balancing multiple projects simultaneously
• Understanding and integrating into a large organizational structure
• Managing time effectively while adjusting to hybrid work schedules

ASSUMPTION: Candidates should be prepared for a dynamic and, at times, unpredictable work environment, which offers valuable learning experiences.

📈 Similar Roles Comparison

• Increased focus on digital marketing compared to general marketing roles
• Hands-on involvement in technical aspects of marketing tools
• Stronger emphasis on collaboration with business systems departments

ASSUMPTION: Compared to other internships, this role offers a richer blend of marketing and business systems exposure, preparing you for various future positions.

📝 Sample Projects

• Development of a comprehensive online promotional campaign
• Participating in market analysis for business systems integration
• Assisting in design and execution of seasonal marketing events

ASSUMPTION: These project examples are indicative of the diverse and resourceful nature of projects you may engage with during the internship.

❓ Key Questions to Ask During Interview

• What does a typical day look like for this role?
• How does the team measure success for projects?
• What learning opportunities are available during the internship?
• Can you describe the team dynamic within the marketing department?
• What tools and technologies will I be expected to become proficient in?

ASSUMPTION: Questions are designed to clarify role specifics, assess fit, and understand growth possibilities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure all application materials, including resume, cover letter, and academic records, are up-to-date
• Prepare for potential assessments or phone screenings as the next step
• Engage with the company's career resources and networks for additional insights
• Consider reaching out to current employees or alumni for informational interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.