📌 Core Information
🔹 Job Title: Praktikum Marketing - Communication (m/w/d)
🔹 Company: Nestle Operational Services Worldwide SA
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Internship
🔹 Category: Marketing, Communication
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Gain insights into the planning and implementation of advertising campaigns for THOMY across various media channels.
- Support the development of influencer collaborations and communication campaigns for MAGGI and THOMY.
- Assist in organizing events and managing media inquiries.
- Create strategic, data-driven presentations and conduct competitor analyses.
- Manage internal and external THOMY & MAGGI newsletters.
ASSUMPTION: This role is designed to provide practical experience in marketing and communication, allowing interns to apply theoretical knowledge and gain valuable insights into the industry.
📋 Key Responsibilities
✅ Plan and implement advertising campaigns for THOMY across TV, print, radio, out-of-home, and social media channels.
✅ Support the development of influencer collaborations and communication campaigns for MAGGI and THOMY.
✅ Assist in organizing events and managing media inquiries.
✅ Create strategic, data-driven presentations and conduct competitor analyses.
✅ Manage internal and external THOMY & MAGGI newsletters.
✅ Oversee own projects and actively support the team in daily tasks.
✅ Collaborate with product management, shopper activation management, digital marketing, and external agencies.
ASSUMPTION: The role requires a balance of independent work and team collaboration, with a focus on project management and communication skills.
🎯 Required Qualifications
Education: Students currently enrolled in business administration, media studies, communication sciences, or related fields with a focus on marketing or communication.
Experience: Previous practical experience through internships or projects is beneficial but not required.
Required Skills:
- Excellent communication skills in German and English.
- Strong project management skills.
- Proficiency in Excel and PowerPoint.
- Ability to work in a team and independently.
Preferred Skills:
- Experience with marketing or communication tools and platforms.
- Knowledge of the food and beverage industry.
ASSUMPTION: While specific industry knowledge is not required, a strong foundation in marketing and communication principles is essential for success in this role.
💰 Compensation & Benefits
Salary Range: The salary for this internship is not specified, but Nestlé offers above minimum wage for all internships.
Benefits:
- Mentorship and regular feedback.
- Networking opportunities through regular intern events.
- Above minimum wage compensation.
Working Hours: 40 hours per week.
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing and communication internships in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé operates in the food and beverage services industry, with a focus on marketing and communication for its various brands.
Company Size: Nestlé is a large multinational corporation with over 273,000 employees worldwide.
Founded: Nestlé was founded in 1866, with its headquarters still based in Vevey, Switzerland.
Company Description:
- Nestlé is the world's largest food and beverage company, driven by a mission to enhance quality of life for everyone through its products and services.
- The company serves customers across all stages of life, every moment of the day, with a portfolio covering almost every food and beverage category.
- Nestlé's culture is based on values rooted in respect, with a focus on sustainability and social responsibility.
Company Specialties:
- Coffee and beverages.
- Dairy products.
- Confectionery.
- Culinary and frozen food.
- Ice cream.
- Infant nutrition.
- Healthcare nutrition.
- Out-of-home F&B solutions.
- Petcare.
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's extensive product portfolio and global presence offer interns a wide range of opportunities to gain experience in various aspects of marketing and communication.
📊 Role Analysis
Career Level: This internship is designed for entry-level candidates seeking practical experience in marketing and communication.
Reporting Structure: The intern will report directly to the marketing and communication team at Nestlé's Frankfurt office.
Work Arrangement: This is an on-site internship, with the possibility of hybrid or remote work arrangements depending on the company's policies and the intern's needs.
Growth Opportunities:
- Gain practical experience in marketing and communication.
- Develop professional skills through mentorship and feedback.
- Build a professional network within the company and the industry.
- Potential full-time employment opportunities after the internship.
ASSUMPTION: This internship provides a solid foundation for a career in marketing and communication, with opportunities for growth and development throughout the role.
🌍 Location & Work Environment
Office Type: Nestlé's Frankfurt office is a modern, professional environment with a collaborative culture.
Office Location(s): Frankfurt am Main, Germany
Geographic Context:
- Frankfurt is the fifth-largest city in Germany and a major financial hub.
- The city offers a high quality of life, with a wide range of cultural, recreational, and educational opportunities.
- Frankfurt is well-connected by public transportation, making it easy to commute to the Nestlé office.
Work Schedule: The internship is a full-time position, with a flexible work schedule that may include remote work options.
ASSUMPTION: The work environment at Nestlé's Frankfurt office is designed to support the growth and development of interns, with a focus on collaboration and learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Nestlé's job portal.
- Phone or video screening to assess communication skills and cultural fit.
- In-person or virtual interview with the hiring manager and/or team members to discuss the role and the candidate's qualifications.
Key Assessment Areas:
- Communication skills in German and English.
- Project management skills.
- Cultural fit with Nestlé's values and work environment.
- Problem-solving skills and ability to work independently.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your enthusiasm for marketing and communication, as well as your eagerness to learn and grow within the company.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Marketing, Communication, Internship, THOMY, MAGGI, Event Planning, Media Relations, Project Management, German, English, Excel, PowerPoint
ASSUMPTION: The application process for this internship is designed to assess the candidate's communication skills, cultural fit, and potential for growth within the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn).
- Adobe Creative Suite (optional, for graphic design tasks).
ASSUMPTION: The tools and technologies required for this internship are standard for marketing and communication roles, with a focus on project management and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves, others, diversity, and the future.
- Excellence in all aspects of our work.
- Passion for our mission to enhance quality of life for everyone.
Work Style:
- Collaborative and team-oriented, with a focus on open communication and knowledge sharing.
- Results-driven, with a focus on delivering high-quality work on time.
- Adaptable and responsive to change, with a focus on continuous learning and improvement.
Self-Assessment Questions:
- Do you share Nestlé's values and commitment to excellence?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong communication skills in German and English, with the ability to adapt your communication style to different audiences?
ASSUMPTION: Nestlé's culture is based on its values, with a focus on respect, excellence, and passion for its mission. Candidates who share these values and are comfortable working in a collaborative, team-oriented environment are likely to be a good fit for the company.
⚠️ Potential Challenges
- The internship may require working on multiple projects simultaneously, with tight deadlines.
- The role may involve managing external vendors and stakeholders, which can be challenging at times.
- The internship is a full-time position, which may require a significant time commitment.
- Frankfurt's high cost of living may be a challenge for some candidates.
ASSUMPTION: While this internship offers many opportunities for growth and development, it also presents challenges that require strong project management skills, adaptability, and a commitment to delivering high-quality work.
📈 Similar Roles Comparison
- This internship focuses on marketing and communication for Nestlé's food and beverage brands, while similar roles may focus on other aspects of the business, such as sales, supply chain, or research and development.
- Nestlé's global presence offers interns the opportunity to work on international projects and gain experience in a multinational corporation.
- This internship is designed for entry-level candidates seeking practical experience in marketing and communication, while similar roles may be targeted at more experienced professionals.
ASSUMPTION: While this internship shares similarities with other marketing and communication roles, its focus on Nestlé's food and beverage brands and its global presence make it a unique opportunity for interns to gain valuable experience in the industry.
📝 Sample Projects
- Developing and executing a social media campaign for THOMY, targeting young adults in Germany.
- Conducting market research and creating a competitive analysis for MAGGI's instant noodle products in the German market.
- Planning and executing an event for Nestlé's corporate social responsibility initiatives, focusing on sustainability and environmental awareness.
ASSUMPTION: These sample projects are designed to give interns a sense of the types of tasks they may be responsible for during their internship, with a focus on marketing and communication for Nestlé's brands.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing and communication strategy for Nestlé's brands?
- What opportunities are there for professional development and growth within the company?
- How does Nestlé support work-life balance for its employees, including interns?
- What is the typical career path for someone in this role, and how can this internship contribute to that path?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nestlé job portal.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for the interview by researching Nestlé's brands, values, and culture, as well as the specific requirements of the role.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
