Praktikum Marketing - Digital Communication (m/w/d) Praktikum Marketing - Digital Communication (m/w/d)

📌 Core Information

🔹 Job Title: Praktikum Marketing - Digital Communication (m/w/d)

🔹 Company: Nestle Operational Services Worldwide SA

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gain insights into the social media activities of the MAGGI brand and manage selected channels independently.
• Support the creation of creative assets and plan content for social media accounts.
• Update and innovate the MAGGI.de website and develop anappressive landing pages.
• Analyze and report on the performance of digital channels monthly.
• Collaborate with the brand and communication team and external agencies.

ASSUMPTION: This role is designed to provide a well-rounded marketing experience with a focus on digital communication and content management.

📋 Key Responsibilities

✅ Gain insights into the social media activities of the MAGGI brand and manage selected channels independently.

✅ Support the creation of creative assets and plan content for social media accounts.

✅ Update and innovate the MAGGI.de website and develop anappressive landing pages.

✅ Analyze and report on the performance of digital channels monthly.

✅ Collaborate with the brand and communication team and external agencies.

ASSUMPTION: The responsibilities may evolve based on the intern's skills and the team's needs.

🎯 Required Qualifications

Education: Currently studying business administration, media studies, communication sciences, or related fields with a focus on marketing or communication.

Experience: Ideally, some practical experience through internships or project work.

Required Skills:

• Routiniert in MS-Office
• Erste Kenntnisse im Umgang mit einem Content Management System und Bildbearbeitungsprogrammen (Photoshop oder ähnlich)
• Hohe Eigeninitiative
• Begeisterung für digitale Themen

Preferred Skills:

• Erste praktische Erfahrungen durch Praktika oder Projektarbeit

ASSUMPTION: The required skills are essential for the role, while preferred skills would be a plus but not deal-breakers.

💰 Compensation & Benefits

Salary Range: Nestlé offers a competitive salary for interns, with the exact amount depending on the individual's qualifications and experience. The minimum wage is paid for all mandatory and voluntary internships.

Benefits:

• Coaching and regular feedback
• Experience exchange with other interns and employees
• Minimum wage payment for all internships

Working Hours: 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé operates in the food and beverage industry, offering a wide range of products and services for all stages of life, every moment of the day, helping people care for themselves and their families.

Company Size: Nestlé is a large multinational company with over 273,000 employees worldwide, providing a diverse and dynamic work environment.

Founded: Nestlé's origin can be traced back to 1866, with the first European condensed milk factory opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. Henri Nestlé launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland, in 1867.

Company Description:

• Nestlé is the world’s largest food and beverage company, driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: www.nestle.com

ASSUMPTION: The company information is based on the provided LinkedIn data and the company's official website.

📊 Role Analysis

Career Level: This role is an entry-level internship designed to provide practical experience in marketing and digital communication.

Reporting Structure: The intern will report directly to the brand and communication team and work closely with external agencies.

Work Arrangement: This is an on-site internship with a duration of 6 months, starting in early August 2025.

Growth Opportunities:

• Gain valuable experience in marketing and digital communication
• Develop professional skills through coaching and feedback
• Network with experienced professionals and other interns

ASSUMPTION: Growth opportunities are based on the benefits and experiences mentioned in the job description.

🌍 Location & Work Environment

Office Type: Nestlé's Frankfurt office is a modern and dynamic work environment, fostering collaboration and innovation.

Office Location(s): Frankfurt, Germany

Geographic Context:

• Frankfurt is a major financial hub and the fifth-largest city in Germany, offering a vibrant cultural scene and excellent job opportunities.
• The city is well-connected by public transportation, making it easy to commute to the Nestlé office.
• Frankfurt is known for its international atmosphere, with a diverse population and numerous expat communities.

Work Schedule: The internship is a full-time position with a 40-hour workweek.

ASSUMPTION: The geographic context and work schedule are based on the information provided in the job description and general knowledge about Frankfurt.

💼 Interview & Application Insights

Typical Process:

• Online application through the Nestlé job portal
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Background check and onboarding

Key Assessment Areas:

• Relevant skills and experience
• Motivation and enthusiasm for the role
• Cultural fit and alignment with Nestlé's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your enthusiasm for digital topics and marketing
• Showcase any relevant projects or achievements that showcase your skills

ATS Keywords: Marketing, Digital Communication, Social Media, Content Creation, Website Management, Data Analysis, Team Collaboration, Brand Management, Communication, Internship, Nestlé, MAGGI

ASSUMPTION: The interview and application insights are based on typical hiring processes for internships and the information provided in the job description.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Content Management System (CMS)
• Bildbearbeitungsprogramme (e.g., Photoshop)

ASSUMPTION: The required tools and technologies are based on the skills mentioned in the job description.

👔 Cultural Fit Considerations

Company Values:

• Respect for ourselves
• Respect for others
• Respect for diversity
• Respect for the future

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Results-driven and proactive

Self-Assessment Questions:

• Do you align with Nestlé's values of respect and excellence?
• Are you comfortable working in a dynamic and collaborative team environment?
• Do you have a proactive and innovative approach to your work?

ASSUMPTION: The cultural fit considerations are based on the company's values and the work environment described in the job description.

⚠️ Potential Challenges

• Managing multiple responsibilities and prioritizing tasks effectively
• Adapting to a fast-paced and dynamic work environment
• Balancing internship responsibilities with academic commitments
• Developing and maintaining a strong work-life balance

ASSUMPTION: The potential challenges are based on common experiences of interns and the specific aspects of this role.

📈 Similar Roles Comparison

• This role focuses more on digital communication and content management compared to traditional marketing internships
• The internship provides a unique opportunity to work on a well-known brand (MAGGI) within a large multinational company
• This role may offer more growth opportunities and exposure to various aspects of marketing compared to smaller or startup companies

ASSUMPTION: The role comparison is based on typical marketing internships and the unique aspects of this role.

📝 Sample Projects

• Developing and implementing a social media campaign for MAGGI
• Creating and optimizing landing pages for the MAGGI.de website
• Analyzing and reporting on the performance of digital channels for MAGGI

ASSUMPTION: The sample projects are based on the responsibilities and key aspects of the role mentioned in the job description.

❓ Key Questions to Ask During Interview

• What are the key priorities for this internship in the first few weeks?
• How does this role fit into the overall marketing strategy for MAGGI?
• What opportunities are there for professional development and growth during this internship?
• How does Nestlé support work-life balance for interns?
• What are the most important qualities and skills for success in this role?

ASSUMPTION: The key questions to ask during the interview are based on common concerns and interests of interns and the specific aspects of this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nestlé job portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your work, such as social media campaigns or website projects, if applicable
• Follow up with the hiring manager, Paula Späth, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.