📌 Core Information
🔹 Job Title: Praktikum Marketing E-Commerce
🔹 Company: Axel Springer News Media National
🔹 Location: Berlin, Germany
🔹 Job Type: Internship (Vollzeit)
🔹 Category: Marketing, E-Commerce
🔹 Date Posted: May 6, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in planning and implementing online marketing campaigns for the BILD marketplace.
- Supporting the marketing of marketplace products and analyzing assortments and promotional items.
- Creating reportings and monitoring the success of marketing campaigns.
- Working on the conception of advertising campaigns across various online channels.
- Gaining practical experience in marketing, e-commerce, and retail.
ASSUMPTION: This role is ideal for students seeking practical experience in marketing and e-commerce, with a focus on online marketing campaigns and product analysis.
📋 Key Responsibilities
✅ Assist in planning and implementing online marketing campaigns for the BILD marketplace.
✅ Support the marketing of marketplace products and analyze assortments and promotional items.
✅ Create reportings and monitor the success of marketing campaigns.
✅ Work on the conception of advertising campaigns across various online channels.
✅ Expand your classic marketing knowledge and gain insights into sales activities.
ASSUMPTION: The role requires a hands-on approach, with a focus on assisting in various marketing tasks and gaining practical experience.
🎯 Required Qualifications
Education: Enrolled student with a focus on media, business, or marketing.
Experience: Initial experience in marketing, e-commerce, or retail is preferred but not required.
Required Skills:
- Affinity for marketing and e-commerce.
- Lust for practical experience and learning.
- Strong communication skills in German and English.
- Proficient in Microsoft 365.
Preferred Skills:
- Previous experience in marketing, e-commerce, or retail.
- Knowledge of brand management and marketing.
ASSUMPTION: The ideal candidate is an enrolled student seeking practical experience in marketing and e-commerce, with strong communication skills and a willingness to learn.
💰 Compensation & Benefits
Salary Range: Industry-standard salary for an entry-level marketing internship in Berlin, Germany. The exact salary is not specified, but the role is paid.
Benefits:
- Free food (breakfast snack and lunch).
- Networking opportunities and modern office environment.
- State-of-the-art hardware and software, including Surface and iPhone for personal use.
Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing internships in Berlin, Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Axel Springer is a transatlantic family-owned media company, providing information across its diverse media brands, including BILD, BUSINESS INSIDER, POLITICO, and WELT. They are shaping the future of independent journalism in the free world.
Company Size: 10,001+ employees, with a strong presence in Berlin, Germany.
Founded: 1946, with a rich history in publishing and media.
Company Description:
- Axel Springer is a leading media company with a focus on independent journalism and digital transformation.
- The company offers a wide range of media brands, covering various topics and audiences.
- Axel Springer is committed to fostering diversity and inclusion in its workforce.
Company Specialties:
- Publishing (print and online).
- Media and technology.
- Branding and marketing.
Company Website: www.axelspringer.com
ASSUMPTION: Axel Springer is a well-established media company with a strong focus on digital transformation and independent journalism.
📊 Role Analysis
Career Level: Entry-level (0-2 years).
Reporting Structure: The role reports directly to the marketing team.
Work Arrangement: On-site, full-time (40 hours per week).
Growth Opportunities:
- Gain practical experience in marketing and e-commerce.
- Expand your knowledge of marketing, e-commerce, and retail.
- Network with industry professionals and gain insights into sales activities.
ASSUMPTION: This role offers excellent growth opportunities for students seeking practical experience in marketing and e-commerce.
🌍 Location & Work Environment
Office Type: Modern office in the heart of Berlin.
Office Location(s): Axel-Springer-Str. 65, Berlin, Germany.
Geographic Context:
- Berlin is a vibrant city with a thriving tech and media industry.
- The office is located in the central district of Berlin, offering easy access to public transportation and various amenities.
- The city is known for its rich cultural scene, with numerous museums, galleries, and historical sites.
Work Schedule: Full-time (40 hours per week), with flexible working hours.
ASSUMPTION: The work environment is modern and dynamic, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening.
- On-site or virtual interview with the hiring manager.
Key Assessment Areas:
- Communication skills.
- Problem-solving abilities.
- Cultural fit and motivation.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Demonstrate your enthusiasm for marketing and e-commerce.
- Prepare examples of your previous work or projects that showcase your skills.
ATS Keywords: Marketing, E-Commerce, Online Marketing, Content Management, Reporting, Creativity, Initiative, Communication, Microsoft 365.
ASSUMPTION: The application process is competitive, with a focus on communication skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Microsoft 365.
- Adobe Creative Suite (potentially).
- Social media platforms (e.g., Facebook, Instagram, Twitter).
ASSUMPTION: The role may require the use of various marketing and design tools, depending on the specific projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Independence and freedom of the press.
- Quality and innovation.
- Responsibility and sustainability.
Work Style:
- Collaborative and team-oriented.
- Dynamic and fast-paced.
- Innovative and forward-thinking.
Self-Assessment Questions:
- Do you align with Axel Springer's values of independence, quality, and responsibility?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have a collaborative and team-oriented work style?
ASSUMPTION: Axel Springer values independence, quality, and responsibility, and seeks candidates who align with these values and thrive in a dynamic and collaborative work environment.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to support marketing campaigns.
- The work environment can be fast-paced and demanding at times.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
- The role is based in Berlin, which may require relocation for candidates not currently living in the city.
ASSUMPTION: The role may present challenges related to workload, deadlines, and relocation, but also offers excellent opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is similar to marketing internships in other media or e-commerce companies, but offers a unique focus on the BILD marketplace.
- The role provides practical experience in marketing and e-commerce, with a strong emphasis on online marketing campaigns and product analysis.
- The role offers excellent growth opportunities for students seeking practical experience in marketing and e-commerce.
ASSUMPTION: This role is similar to other marketing internships in the industry, but offers a unique focus on the BILD marketplace and excellent growth opportunities.
📝 Sample Projects
- Assisting in the planning and implementation of online marketing campaigns for the BILD marketplace.
- Creating reportings and monitoring the success of marketing campaigns.
- Working on the conception of advertising campaigns across various online channels.
ASSUMPTION: The role offers a variety of projects and tasks, with a focus on marketing campaigns, product analysis, and advertising conception.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the BILD marketplace?
- What opportunities are there for growth and learning within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity and inclusion?
ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences.
- Prepare examples of your previous work or projects that showcase your skills.
- Follow up with the hiring manager within one week of submitting your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
