Praktikum Marketing (m/w/d) Praktikum Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Praktikum Marketing (m/w/d)

🔹 Company: Nestlé Operational Services Worldwide SA

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gain insights into brand management for the MAGGI brand
• Conduct market and competitive analyses
• Support daily operations related to product introduction and maintenance
• Work with international contacts and external agencies

ASSUMPTION: This role is designed for students or recent graduates seeking practical experience in marketing, with a focus on brand management and market analysis.

📋 Key Responsibilities

✅ Conduct market and competitive analyses using tools like Nielsen and GfK

✅ Prepare handlungsempfehlungen based on research findings

✅ Support product introductions and maintenance, including tastings, packaging design, and photoshoots

✅ Organize and coordinate marketing projects, such as activierungsmaßnahmen

✅ Collaborate with external agencies and internal departments

ASSUMPTION: The role requires strong analytical and creative skills, as well as the ability to work independently and in a team.

🎯 Required Qualifications

Education: Students of business administration or related fields with a focus on marketing, or in their gap year between Bachelor and Master studies

Experience: Previous practical experience in marketing or sales, preferably in the FMCG sector, is beneficial but not required

Required Skills:

• Excellent German and English language skills
• Strong analytical and creative skills
• Proficient in MS Office programs, particularly Excel and PowerPoint
• Ability to work independently and in a team

Preferred Skills:

• Experience in the FMCG sector
• Knowledge of the MAGGI brand

ASSUMPTION: While previous experience is not required, it is beneficial for candidates to have some understanding of the FMCG sector and the MAGGI brand.

💰 Compensation & Benefits

Salary Range: As this is an internship, the salary is above the legal minimum wage. The exact amount is not specified in the job description.

Benefits:

• Mentorship and regular feedback
• Networking opportunities with other interns
• Above minimum wage compensation

Working Hours: 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany, with a focus on marketing roles.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé is a multinational food and beverage company, operating in the FMCG sector. They are the world's largest food and beverage company, with a wide range of products and brands.

Company Size: Nestlé has over 273,000 employees worldwide, making it a large corporation. This means that there are many opportunities for growth and development within the company.

Founded: Nestlé was founded in 1866 by Henri Nestlé, with the first European condensed milk factory opened in Cham, Switzerland, in 1867.

Company Description:

• Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: http://www.nestle.com

ASSUMPTION: Nestlé's wide range of products and brands means that there are many opportunities for candidates to gain experience in different areas of the business.

📊 Role Analysis

Career Level: This role is an entry-level position, designed for students or recent graduates seeking practical experience in marketing.

Reporting Structure: The intern will report directly to the marketing team for the MAGGI brand.

Work Arrangement: This is an on-site role, with a 40-hour workweek. The internship is for a period of 6 months, starting in mid-September 2025.

Growth Opportunities:

• Gain practical experience in brand management and market analysis
• Work with international contacts and external agencies
• Develop strong analytical and creative skills
• Build a professional network within the company

ASSUMPTION: This role offers a unique opportunity for candidates to gain practical experience in marketing, with the potential for long-term career growth within the company.

🌍 Location & Work Environment

Office Type: Nestlé's Frankfurt office is a modern, professional environment, with a focus on collaboration and innovation.

Office Location(s): Frankfurt am Main, DE, 60329

Geographic Context:

• Frankfurt is a major city in Germany, with a population of over 750,000 people
• The city is known for its vibrant culture, with a wide range of museums, galleries, and music venues
• Frankfurt is also a major financial hub, with a thriving business community

Work Schedule: The intern will work a 40-hour workweek, with the possibility of flexible working hours.

ASSUMPTION: Frankfurt offers a dynamic and multicultural work environment, with many opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Nestlé's job portal
• Phone or video screening to assess language skills and cultural fit
• On-site or virtual interview with the marketing team to discuss the role and the candidate's qualifications

Key Assessment Areas:

• Language skills, with a focus on German and English
• Analytical and creative skills
• Ability to work independently and in a team
• Understanding of the FMCG sector and the MAGGI brand

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Be prepared to discuss your understanding of the FMCG sector and the MAGGI brand
• Demonstrate your strong analytical and creative skills through specific examples

ATS Keywords: Marketing, Brand Management, Market Analysis, Research, Teamwork, Creativity, Analytical Skills, MS Office, Communication, FMCG, MAGGI

ASSUMPTION: Nestlé's application process is designed to assess the candidate's skills and cultural fit, with a focus on language skills, analytical and creative abilities, and understanding of the FMCG sector.

🛠️ Tools & Technologies

• MS Office Suite (Excel, PowerPoint)
• Market research tools (Nielsen, GfK)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry, with a focus on market research and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Respect for ourselves
• Respect for others
• Respect for diversity
• Respect for the future

Work Style:

• Collaborative and innovative
• Focus on excellence and quality
• Supportive and mentoring environment

Self-Assessment Questions:

• Do you share Nestlé's values of respect and excellence?
• Are you comfortable working in a collaborative and innovative environment?
• Do you have strong analytical and creative skills, and the ability to work independently and in a team?

ASSUMPTION: Nestlé's company culture is based on values of respect and excellence, with a focus on collaboration, innovation, and support for employees' professional development.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• The role may involve working with international contacts, requiring strong language skills and cultural sensitivity
• The role may require working with external agencies, requiring strong communication and project management skills
• The role may require working in a fast-paced and dynamic environment, with a focus on continuous learning and adaptation

ASSUMPTION: The role offers a unique opportunity for candidates to gain practical experience in marketing, with the potential for long-term career growth within the company. However, it also presents several challenges, including tight deadlines, international communication, and a fast-paced work environment.

📈 Similar Roles Comparison

• This role is similar to other marketing internships, with a focus on brand management and market analysis
• However, this role is unique in its focus on the FMCG sector and the MAGGI brand
• This role offers a unique opportunity for candidates to gain practical experience in marketing, with the potential for long-term career growth within the company

ASSUMPTION: While this role is similar to other marketing internships, it is unique in its focus on the FMCG sector and the MAGGI brand, offering a unique opportunity for candidates to gain practical experience in marketing and develop their skills and career.

📝 Sample Projects

• Conducting a market analysis for a new MAGGI product launch
• Organizing a tasting event for a new MAGGI product
• Developing a marketing campaign for an existing MAGGI product

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks they may be responsible for in this role, with a focus on brand management, market analysis, and event planning.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the MAGGI brand?
• What opportunities are there for professional development and growth within the company?
• How does Nestlé support work-life balance for its employees?
• What is the company culture like, and how does this role fit into that culture?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment, allowing them to make an informed decision about whether this role is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Nestlé's job portal at http://www.nestle.com/jobs
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for your interview by researching the FMCG sector and the MAGGI brand, and by practicing your language skills
• Follow up with the hiring manager, Paula Späth, after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.