📌 Core Information
🔹 Job Title: Praktikum Marketing (m/w/d)
🔹 Company: Nestle Operational Services Worldwide SA
🔹 Location: Frankfurt, Hesse, Germany
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-11
🔹 Experience Level: Entry Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting brand managers in ongoing projects for the BEBA brand
- Conducting product, market, and competitive analyses
- Assisting in the development and testing of new products
- Gaining practical experience in marketing
ASSUMPTION: This role is designed for students or recent graduates seeking practical experience in marketing, with a focus on brand management and market research.
📋 Key Responsibilities
✅ Supporting brand managers in ongoing projects for the BEBA brand, including tasks in daily operations and own projects
✅ Conducting product, market, and competitive analyses and deriving recommendations
✅ Assisting in the development and testing of new products
✅ Working on ideas, concepts, and testing of new products
✅ Supporting the team Medical Marketing in the conception and implementation of communication measures for medical professionals
ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on project management and teamwork.
🎯 Required Qualifications
Education: Students of Business Administration, Economics, or Nutritional Science with a focus on Marketing, or in a gap year between Bachelor's and Master's
Experience: No specific experience required, but practical experience in marketing is preferred
Required Skills:
- Strong analytical and conceptual skills
- Good communication skills in German and English
- Routine use of MS Office applications
- Teamwork and self-motivation
Preferred Skills:
- Previous practical experience in marketing
ASSUMPTION: While no specific experience is required, candidates with previous practical experience in marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: As this is an internship, the salary is not specified. However, Nestlé pays above the minimum wage for all mandatory and voluntary internships.
Benefits:
- Mentorship and regular feedback
- Networking opportunities with other interns
- Above minimum wage compensation
Working Hours: 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in Germany.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé is a multinational food and beverage company, operating in over 191 countries worldwide. They are the largest food and beverage company by revenue, with a portfolio covering almost every food and beverage category.
Company Size: Nestlé has over 273,000 employees globally, with a presence in almost every country in the world. This means that interns will have the opportunity to work in a large, diverse organization with many opportunities for growth and learning.
Founded: Nestlé was founded in 1866 by Henri Nestlé, with the first European condensed milk factory opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company one year later.
Company Description:
- Nestlé is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
- The company serves with passion and a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
- Nestlé's culture is based on values rooted in respect: respect for themselves, respect for others, respect for diversity, and respect for the future.
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: www.nestle.com
ASSUMPTION: Nestlé's large size and global presence provide interns with a unique opportunity to gain experience in a multinational corporation with a wide range of products and brands.
📊 Role Analysis
Career Level: This role is an entry-level position, designed for students or recent graduates seeking practical experience in marketing.
Reporting Structure: The intern will report directly to the brand managers and the team Medical Marketing, working closely with these teams on various projects.
Work Arrangement: This is an on-site, full-time internship, with a duration of 6 months.
Growth Opportunities:
- Gaining practical experience in marketing and brand management
- Developing analytical and project management skills
- Building a professional network within the company
- Potential full-time employment opportunities after the internship
ASSUMPTION: This internship provides a unique opportunity for students to gain practical experience in marketing and develop their skills in a large, multinational corporation.
🌍 Location & Work Environment
Office Type: Nestlé's Frankfurt office is a modern, professional environment, with a collaborative and inclusive work culture.
Office Location(s): Frankfurt, Germany
Geographic Context:
- Frankfurt is the fifth-largest city in Germany and the largest city in the state of Hesse, with a population of over 750,000.
- The city is known for its vibrant cultural scene, with numerous museums, theaters, and music venues.
- Frankfurt is also a major financial hub, with the European Central Bank and the Frankfurt Stock Exchange located in the city.
Work Schedule: The internship is a full-time position, with a standard workweek of 40 hours.
ASSUMPTION: Frankfurt's cultural and financial significance provides interns with a dynamic and engaging work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Nestlé's job portal
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and potential team members
- Background check and onboarding
Key Assessment Areas:
- Relevant education and practical experience in marketing
- Analytical and conceptual skills
- Communication and teamwork skills
- Cultural fit with Nestlé's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Demonstrate your enthusiasm for marketing and eagerness to learn and contribute
- Showcase your ability to work well in a team and adapt to a dynamic work environment
ATS Keywords: Marketing, brand management, market research, product development, teamwork, communication, analysis, project management
ASSUMPTION: Nestlé's application process is designed to assess candidates' skills and cultural fit, with a focus on relevant education and practical experience in marketing.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the projects and teams the intern works with.
👔 Cultural Fit Considerations
Company Values:
- Respect for self, others, diversity, and the future
- Excellence in all aspects of the business
- Collaboration and teamwork
- Accountability and integrity
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and inclusive team culture
- Opportunities for professional growth and development
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do I have a strong interest in marketing and a desire to learn and contribute in this field?
- Am I able to work well in a team and adapt to a dynamic work environment?
- Do I share Nestlé's values and commitment to excellence, collaboration, and accountability?
ASSUMPTION: Nestlé's company culture is based on values of respect, excellence, collaboration, and accountability, with a focus on professional growth and development.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills
- The internship is for a fixed duration of 6 months, which may limit the opportunity to make a significant impact on long-term projects
- The role may require working with complex data and analytical tools, which may present a learning curve for some candidates
- The internship is based in Frankfurt, which may present challenges for candidates who are not familiar with the city or the German work culture
ASSUMPTION: These challenges are inherent to the role and the internship format, and can be mitigated with strong communication, time management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to other marketing internships, but with a focus on brand management and market research for the BEBA brand
- Unlike other marketing roles, this internship is specifically designed for students or recent graduates seeking practical experience in marketing
- This role provides an opportunity to work in a large, multinational corporation with a wide range of products and brands
ASSUMPTION: This role is unique in its focus on brand management and market research for the BEBA brand, providing interns with a specific and targeted set of skills and experiences.
📝 Sample Projects
- Conducting a market analysis for a new product launch for the BEBA brand
- Assisting in the development and testing of new product concepts and prototypes
- Supporting the team Medical Marketing in the conception and implementation of communication measures for medical professionals
ASSUMPTION: These sample projects are designed to provide interns with a range of experiences and skills, from market research and analysis to product development and team collaboration.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy for the BEBA brand?
- What opportunities are there for professional growth and development during this internship?
- How does Nestlé support work-life balance for its employees?
- What is the typical career path for someone in this role, and how can this internship contribute to that path?
ASSUMPTION: These questions are designed to provide candidates with a clear understanding of the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Nestlé job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for your interview by researching Nestlé's company culture and values, and practicing common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected, complete the onboarding process and start your internship in mid-July 2025
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
