Praktikum Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Praktikum Marketing Manager (m/w/d)

🔹 Company: eFLY Marketplace Services GmbH

🔹 Location: Stuttgart, Germany

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing advertising budgets for clients to maximize visibility
• Creating regular reports to communicate progress to clients
• Positioning products in desired advertising spaces
• Collaborating with account managers to create targeted SEA strategies

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work independently and in a team.

📋 Key Responsibilities

✅ Developing SEA strategies in collaboration with account managers

✅ Conducting comprehensive keyword research and on/off-page optimization

✅ Optimizing campaign performance and continuously improving results

✅ Analyzing data and deriving concrete measures for campaign development

✅ Creating regular reports to present campaign results transparently to clients

✅ Managing Amazon Seller Central for campaign control

✅ Optimizing PPC prices based on predefined strategies to maximize budget efficiency

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and client communication, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Enrolled student

Experience: None specified, but relevant experience would be an asset

Required Skills:

• Excellent analytical skills
• Strong communication skills
• Ability to work independently and in a team
• Proficient in Excel and PowerPoint

Preferred Skills:

• Previous experience in marketing or a related field
• Fluency in German and English

ASSUMPTION: While not explicitly stated, having some knowledge of Amazon's advertising platform and the German market would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: As an internship, this role is likely unpaid or offers a low stipend. However, eFLY Marketplace Services GmbH offers other benefits to compensate for this.

Benefits:

• Hybrid work model (combination of home office and on-site work)
• Access to training and workshops for continuous skill development
• Opportunities for career advancement within the agency
• Supportive team culture
• Modern equipment for daily tasks

Working Hours: Full-time (40 hours/week), but flexible hours may be available

ASSUMPTION: The salary range is estimated based on industry standards for internships in Germany, as no specific information was provided.

📌 Applicant Insights

🔍 Company Context

Industry: eFLY Marketplace Services GmbH operates in the e-commerce and digital marketing sectors, focusing on Amazon's marketplace.

Company Size: As a GmbH (limited liability company), eFLY is likely a mid-sized company, offering a supportive work environment with opportunities for growth and learning.

Founded: The company's founding date is not specified, but it has established itself as a trusted partner for Amazon sellers and vendors.

Company Description:

• eFLY specializes in Amazon advertising and account management services
• The company aims to maximize its clients' sales and market share on Amazon
• eFLY offers a range of services, including SEO, PPC management, and account optimization

Company Specialties:

• Amazon advertising
• Amazon account management
• SEO and PPC management
• Amazon account optimization

Company Website: efly.com

ASSUMPTION: eFLY Marketplace Services GmbH is a well-established company with a strong focus on customer success and employee development.

📊 Role Analysis

Career Level: Entry-level (0-2 years) - This role is ideal for students looking to gain practical experience in digital marketing and advertising.

Reporting Structure: The Marketing Manager intern will likely report directly to the Marketing Manager or a similar senior role within the marketing department.

Work Arrangement: Hybrid - Combining home office and on-site work, offering flexibility while fostering team collaboration.

Growth Opportunities:

• Learning and developing marketing skills in a practical setting
• Potential full-time employment after the internship, depending on performance
• Networking opportunities with industry professionals

ASSUMPTION: This internship offers valuable hands-on experience and the chance to grow both personally and professionally within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee well-being

Office Location(s): Stuttgart, Germany

Geographic Context:

• Stuttgart is the capital of the state of Baden-Württemberg in southwest Germany
• The city offers a high quality of life, with a strong economy and vibrant cultural scene
• Stuttgart is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The work environment at eFLY Marketplace Services GmbH is likely supportive, collaborative, and focused on employee growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills and teamwork
• Cultural fit and motivation
• Relevant experience and skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Amazon's advertising platform and the German market
• Showcase your enthusiasm for learning and growing within the company

ATS Keywords: Amazon, advertising, marketing, SEO, PPC, account management, data analysis, reporting, German, English

ASSUMPTION: The application process at eFLY Marketplace Services GmbH is likely competitive, with a focus on finding the best fit for the company's culture and the specific role's requirements.

🛠️ Tools & Technologies

• Amazon Seller Central
• Excel and PowerPoint
• Data analysis and reporting tools (e.g., Google Analytics, Tableau)
• SEO and PPC management platforms (e.g., Amazon Advertising Platform, SellerApp, AMZTracker)

ASSUMPTION: The tools and technologies required for this role are likely industry-standard and may include proprietary software used by eFLY Marketplace Services GmbH.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Collaboration and teamwork
• Continuous learning and improvement
• Integrity and transparency

Work Style:

• Data-driven and analytical
• Collaborative and communicative
• Adaptable and open to learning
• Results-oriented and focused on continuous improvement

Self-Assessment Questions:

• How do you approach data analysis and problem-solving in a marketing context?
• Can you describe a time when you worked effectively in a team to achieve a common goal?
• How do you stay up-to-date with industry trends and best practices in digital marketing?

ASSUMPTION: eFLY Marketplace Services GmbH values employees who are passionate about learning, collaborative, and results-driven, with a strong focus on customer success.

⚠️ Potential Challenges

• Managing multiple client accounts and advertising budgets simultaneously
• Keeping up with the fast-paced nature of the e-commerce industry and Amazon's platform changes
• Adapting to a hybrid work environment and balancing remote and on-site work
• Developing strong communication skills in German and English for client interactions

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow within the role.

📈 Similar Roles Comparison

• Unlike other marketing internships, this role focuses specifically on Amazon's advertising platform and marketplace
• This role offers hands-on experience in managing advertising budgets and optimizing campaign performance
• Career progression may include roles such as Junior Marketing Manager, Marketing Specialist, or Account Manager within the company

ASSUMPTION: This internship provides unique insights into the Amazon marketplace and digital marketing, setting it apart from other similar roles in the industry.

📝 Sample Projects

• Developing and implementing a targeted SEA strategy for a client's product category
• Conducting keyword research and on/off-page optimization for a client's product listing
• Analyzing campaign performance data and deriving concrete measures for improvement

ASSUMPTION: These sample projects reflect the day-to-day responsibilities of the Marketing Manager intern role and provide an insight into the types of tasks that may be required.

❓ Key Questions to Ask During Interview

• How does this internship contribute to the company's overall marketing strategy?
• What opportunities are there for professional development and growth within the company?
• How does the company support interns in balancing their academic responsibilities with their internship?
• What are the key performance indicators (KPIs) used to measure success in this role?
• How does the company foster a collaborative and supportive work environment?

ASSUMPTION: These interview questions help applicants better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous marketing or advertising work, if applicable
• Follow up with the hiring manager one week after submission, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.