📌 Core Information
🔹 Job Title: Praktikum Marketing (w/m/d)
🔹 Company: Roche
🔹 Location: Vienna, Wien, Austria
🔹 Job Type: Full-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-05-16
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Independently planning, executing, and following up on smaller marketing projects
- Supporting marketing managers in complex projects
- Managing communication with agencies and stakeholders
- Practicing and developing marketing skills in a real-world setting
ASSUMPTION: This role is ideal for students or recent graduates seeking practical marketing experience in a global healthcare company.
📋 Key Responsibilities
✅ Independently plan, execute, and follow up on smaller marketing projects (e.g., marketing campaigns, newsletter design & creation, social media & website updates, landing page creation)
✅ Support marketing managers in planning, executing, and following up on complex marketing projects (e.g., omnichannel campaigns, webinar campaigns)
✅ Coordinate and manage communication with agencies and internal stakeholders
✅ Maintain and update marketing tools
✅ Review and approve marketing materials
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Currently enrolled in or completed a Bachelor's or Master's degree in Marketing, Digital Media, Communication, or a related field (preferably with a focus on marketing)
Experience: First experiences in marketing, preferably through internships or previous jobs (e.g., in media/marketing agencies or in-house marketing departments)
Required Skills:
- Strong initiative, team spirit, and organizational skills
- Creativity and secure communication skills in German and English
- Familiarity with digital marketing tools such as social media ads, Google Ads, marketing automation, CMS platforms, and design tools (e.g., Canva)
Preferred Skills:
- Experience in project management and data analysis
- Understanding of graphic design and UX/UI knowledge
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite is likely required for this role.
💰 Compensation & Benefits
Salary Range: €36,000 per year (full-time equivalent)
Benefits:
- Flexible working hours
- Company restaurant
- Health promotion
- Sports programs
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Austria.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 10,001+ employees
Founded: 1896
Company Description:
- Global pioneer in pharmaceuticals and diagnostics
- Focused on advancing science to improve people’s lives
- Leader in personalized healthcare
Company Specialties:
- Biotechnology
- Innovation
- Personalized healthcare
- Diagnostics
- Pharmaceuticals
- Research
- Healthcare
- Diabetes care
- Genomics
- Healthcare technology
- Big data
Company Website: http://www.roche.com/
ASSUMPTION: Roche is a well-established company with a strong focus on innovation and improving people's lives through healthcare solutions.
📊 Role Analysis
Career Level: Entry-level marketing role with opportunities for growth and learning
Reporting Structure: This role reports directly to marketing managers
Work Arrangement: Full-time, on-site position with flexible working hours
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunities to work on diverse marketing projects
- Exposure to a global healthcare company
ASSUMPTION: This role offers a unique opportunity for personal and professional growth in the marketing field.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Vienna, Austria
Geographic Context:
- Vienna is the capital and largest city of Austria
- Known for its cultural institutions, historic sites, and vibrant arts scene
- Offers a high quality of life with a mix of urban and natural environments
Work Schedule: Standard full-time work schedule (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs)
ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Background check and onboarding
Key Assessment Areas:
- Communication skills in German and English
- Marketing knowledge and skills
- Problem-solving abilities
- Cultural fit with the company
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing skills and experiences
- Demonstrate your initiative, team spirit, and organizational skills in your application materials
- Prepare for behavioral and situational interview questions that assess your problem-solving abilities and marketing knowledge
ATS Keywords: Marketing, campaigns, social media, project management, communication, stakeholder management, digital marketing, graphic design, UX/UI, German, English
ASSUMPTION: The application process may vary depending on the specific hiring manager and team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
- Google Ads
- Marketing automation tools (e.g., HubSpot, Marketo)
- CMS platforms (e.g., WordPress, Adobe Experience Manager)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies used may vary depending on the marketing projects and campaigns.
👔 Cultural Fit Considerations
Company Values:
- Patient focus
- Integrity
- Courage
- Collaboration
- Passion for quality
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Results-driven and focused on delivering high-quality work
Self-Assessment Questions:
- Do you align with Roche's company values, particularly patient focus and integrity?
- Are you comfortable working in a collaborative, innovative, and results-driven environment?
- Do you have strong communication skills in German and English, and can you effectively manage stakeholders?
ASSUMPTION: Roche values diversity and inclusion, and encourages applicants from all backgrounds to apply.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced, dynamic work environment
- Working with diverse stakeholders, including agencies and internal teams
- Continuously learning and staying up-to-date with the latest marketing trends and tools
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- This role is similar to entry-level marketing coordinator or assistant positions in other industries
- However, this role offers the unique opportunity to work in the healthcare industry and gain experience in a global company
- Career progression may include roles such as marketing specialist, marketing manager, or marketing director
ASSUMPTION: While this role is entry-level, it offers a strong foundation for a career in marketing, particularly in the healthcare industry.
📝 Sample Projects
- Planning and executing a social media campaign to promote a new healthcare product
- Designing and creating a newsletter to engage customers and promote company events
- Updating the company website with the latest marketing content and ensuring it is SEO-optimized
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to the overall marketing strategy and goals of the company?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Roche support work-life balance for its employees?
- What is the typical career path for someone in this role, and what are the potential next steps after the internship?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing skills and experiences
- Prepare for behavioral and situational interview questions that assess your problem-solving abilities and marketing knowledge
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
