Praktikum Online Marketing

📌 Core Information

🔹 Job Title: Praktikum Online Marketing

🔹 Company: Ergotopia GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: Entry Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gain practical experience in online marketing
• Support various areas such as SEO, performance marketing, and content production
• Work on small projects and own responsibilities
• Learn from experienced marketing professionals

ASSUMPTION: This role is ideal for students looking to gain practical experience in online marketing and develop their skills in a dynamic e-commerce environment.

📋 Key Responsibilities

✅ Gain insights into various marketing areas of an e-commerce startup

✅ Take on own projects and gain practical experience

✅ Support the team in various marketing tasks, such as keyword research, website optimization, marketing materials, or content production

✅ Collaborate closely with marketing experts to learn and implement projects successfully

ASSUMPTION: The role may involve tasks that are not explicitly listed, depending on the current team needs and the intern's skills and interests.

🎯 Required Qualifications

Education: Students currently enrolled in a degree program related to marketing, communications, business administration, psychology, or a similar field

Experience: No prior experience required, but a strong interest in online marketing and relevant skills are beneficial

Required Skills:

• Strong communication skills
• Proactive and responsible work attitude
• Analytical thinking and data-driven approach
• Fluency in German and English

Preferred Skills:

• Experience with web-shop tools such as Shopify or WordPress
• Knowledge of SEO and performance marketing

ASSUMPTION: While specific coursework or certifications are not required, a strong foundation in marketing principles and a willingness to learn are essential for this role.

💰 Compensation & Benefits

Salary Range: Internships in Germany are typically unpaid or offer a small stipend. However, this role may offer a competitive stipend based on industry standards for internships in the marketing field.

Benefits:

• Gain practical experience in a dynamic e-commerce environment
• Work on own projects and develop professional skills
• Learn from experienced marketing professionals
• Flexible working hours and hybrid work arrangement

Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in the marketing field in Germany. The actual compensation may vary depending on the company's policies and the intern's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Ergotopia GmbH operates in the business supplies and equipment industry, focusing on ergonomic office furniture and digital health solutions.

Company Size: Ergotopia GmbH has 51-200 employees, providing a mid-sized company environment where interns can have a significant impact and gain valuable insights into various aspects of the business.

Founded: Ergotopia GmbH was founded in 2014, making it a relatively young and growing company with ample opportunities for professional development.

Company Description:

• Ergotopia GmbH specializes in ergonomic office furniture and digital health solutions
• The company offers a wide range of products and services, including ergonomic consultations, office furniture, and health-related workshops
• Ergotopia GmbH aims to create ideal working and living environments for individuals and businesses under the motto "happy, healthy & productive"

Company Specialties:

• Operational health management
• Ergonomic consultations
• Ergonomic office furniture and equipment
• Digital health solutions
• Prevention and training
• Ergonomic office chairs and desks
• Back pain prevention
• Health and ergonomics

Company Website: https://www.ergotopia.de

ASSUMPTION: Ergotopia GmbH is a growing company with a strong focus on employee well-being and professional development, making it an ideal environment for interns to gain valuable experience and insights.

📊 Role Analysis

Career Level: This role is an entry-level internship, providing an excellent starting point for students looking to gain practical experience in online marketing.

Reporting Structure: The intern will report directly to the marketing team and work closely with marketing professionals to learn and implement projects successfully.

Work Arrangement: This role offers a hybrid work arrangement, combining on-site work at the company's offices in Darmstadt or Cologne with remote work options.

Growth Opportunities:

• Gain practical experience and build a professional portfolio
• Develop skills in various marketing areas, such as SEO, performance marketing, and content production
• Establish professional connections and network within the industry
• Potential full-time employment opportunities after the internship, depending on performance and company needs

ASSUMPTION: While this role is an internship, there may be opportunities for full-time employment after the internship, depending on the intern's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Ergotopia GmbH offers a modern and ergonomic work environment, with offices in Darmstadt and Cologne.

Office Location(s): Pfnorstraße 10, Darmstadt, Hessen 64293, DE and Köln/Pulheim, Nordrhein-Westfalen 50259, DE

Geographic Context:

• Cologne is the fourth-largest city in Germany, located in the state of North Rhine-Westphalia
• The city is known for its vibrant cultural scene, including numerous museums, galleries, and music venues
• Cologne offers a high quality of life, with a well-developed public transportation system and numerous parks and green spaces

Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement

ASSUMPTION: The work environment at Ergotopia GmbH is modern, ergonomic, and focused on employee well-being, providing an ideal setting for interns to gain practical experience and develop their skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or video interview with the marketing team
• Final decision and offer

Key Assessment Areas:

• Communication skills and ability to work in a team
• Proactive and responsible work attitude
• Analytical thinking and data-driven approach
• Fluency in German and English
• Relevant skills and interest in online marketing

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences in online marketing
• Be prepared to discuss your interest in online marketing and your career goals
• Research Ergotopia GmbH and the marketing industry to demonstrate your knowledge and enthusiasm

ATS Keywords: Online Marketing, SEO, Performance Marketing, Content Production, Project Management, Communication Skills, Analytical Thinking, Responsibility, Digital Trends Awareness

ASSUMPTION: The application process for this role may vary depending on the company's policies and the specific needs of the marketing team. However, the typical process outlined above is a common approach for internship positions in the marketing field.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Performance marketing platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Content management systems (e.g., WordPress, Shopify)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's preferences and the projects assigned to the intern.

👔 Cultural Fit Considerations

Company Values:

• Focus on employee well-being and work-life balance
• Collaboration and teamwork
• Continuous learning and professional development
• Customer-centric approach

Work Style:

• Flexible and adaptable
• Proactive and responsible
• Data-driven and analytical
• Strong communication skills

Self-Assessment Questions:

• Do you have a strong interest in online marketing and a willingness to learn?
• Are you proactive, responsible, and able to work independently?
• Do you have strong communication skills and the ability to work in a team?
• Are you comfortable using data and analytics to inform decision-making?

ASSUMPTION: Ergotopia GmbH values a strong cultural fit with its employees, and candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Balancing multiple responsibilities and projects
• Adapting to a dynamic and fast-paced work environment
• Working with diverse teams and stakeholders
• Managing time effectively between work and personal responsibilities

ASSUMPTION: While this role offers numerous opportunities for professional development, it may also present challenges that require strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role focuses on online marketing, while related positions may have a broader focus on marketing or specific aspects such as SEO or content marketing
• Ergotopia GmbH is a mid-sized company, offering a more intimate work environment compared to larger corporations
• This role is an entry-level internship, providing an excellent starting point for students looking to gain practical experience in online marketing

ASSUMPTION: While this role shares similarities with other marketing internships, it offers a unique opportunity to gain practical experience in a dynamic e-commerce environment with a strong focus on employee well-being and professional development.

📝 Sample Projects

• Conducting keyword research and on-page optimization for a specific product category
• Creating and implementing a social media marketing campaign to promote a new product launch
• Analyzing website traffic and user behavior to identify areas for improvement and optimization

ASSUMPTION: The specific projects assigned to the intern may vary depending on the company's needs and the intern's skills and interests. However, these examples provide a sense of the types of projects the intern may work on during their internship.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and team structure?
• What opportunities are there for professional development and growth within the company?
• How does Ergotopia GmbH support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in online marketing
• Prepare for the interview by researching Ergotopia GmbH and the marketing industry, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.