Praktikum Online Marketing

📌 Core Information

🔹 Job Title: Praktikum Online Marketing

🔹 Company: happybrush

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: 2025-06-06

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting the maintenance and development of online marketing channels
• Assisting in video shoots and content production for social media
• Analyzing partnerships, creating reports, and ensuring product quality in the webshop
• Researching trends and best practices in digital marketing

ASSUMPTION: This role is ideal for students studying business, economics, marketing, or a related field, seeking practical experience in online marketing.

📋 Key Responsibilities

✅ Supporting the maintenance and development of online marketing channels (e.g., Meta Ads and SEA)

✅ Assisting in video shoots and content production for TikTok and Instagram

✅ Valuing partnerships, creating reportings, and monitoring KPIs

✅ Helping with product listing and ensuring quality in the webshop

✅ Validating and managing affiliate partners

✅ Researching current trends and best practices in digital marketing

ASSUMPTION: The role may require occasional weekend work for video shoots and events.

🎯 Required Qualifications

Education: Students studying business, economics, marketing, or a related field

Experience: No prior experience required, but relevant coursework is a plus

Required Skills:

• Excellent communication skills in German and English
• Strong affinity for e-commerce, marketing, and social media
• Good MS Office knowledge
• Ability to work independently and in a team

Preferred Skills:

• Basic knowledge of online marketing tools and platforms
• Experience with social media management

ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and have a strong interest in the digital marketing field.

💰 Compensation & Benefits

Salary Range: Industry standard for internships in Germany is €1,000 - €1,500 per month. This role is likely to offer compensation within this range.

Benefits:

• Flexible working hours and remote work options
• Germany ticket for public transportation
• Regular team events and lunch sessions
• Modern office in central location with good public transport access
• Drinks, coffee, and fresh fruit
• Table football and table tennis
• High degree of self-responsibility and room for personal initiative
• Networking opportunities and valuable contacts in the German startup scene
• Chance to shape a sustainable, socially engaged multichannel brand with a motivated team

Working Hours: Full-time (40 hours/week), with flexible hours and the possibility of remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Germany. The actual compensation may vary depending on the company's budget and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing, with a focus on oral care products

Company Size: Small (11-50 employees), offering a close-knit team environment and the opportunity to make a significant impact

Founded: 2016, with a mission to make oral care more fun, simple, and fair

Company Description:

• Young and dynamic startup based in Munich
• Focused on revolutionizing the global oral care market with cool, sustainable products
• Committed to social responsibility and sustainable resource management

Company Specialties:

• After-care and customer satisfaction
• Product development and innovation
• Marketing and branding

Company Website: happybrush.de

ASSUMPTION: Happybrush values creativity, collaboration, and a strong work ethic in its employees.

📊 Role Analysis

Career Level: Entry-level (Praktikum)

Reporting Structure: This role reports directly to the marketing manager

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential full-time employment after the internship
• Opportunities to take on more responsibilities and projects as the role progresses
• Exposure to various aspects of online marketing and the chance to learn from experienced team members

ASSUMPTION: Successful interns may be offered full-time positions within the company, depending on performance and business needs.

🌍 Location & Work Environment

Office Type: Modern, centrally located office with good public transport access

Office Location(s): Lindwurmstraße 76, München, Bayern 80337, DE

Geographic Context:

• Munich is the capital and most populous city of Bavaria, Germany
• Known for its vibrant culture, rich history, and high quality of life
• Offers a wide range of recreational activities, cultural events, and nightlife

Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work

ASSUMPTION: The work environment is dynamic, collaborative, and focused on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the marketing manager
• Final decision and offer

Key Assessment Areas:

• Communication skills and language proficiency
• Creativity and problem-solving abilities
• Knowledge of online marketing and relevant tools
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your understanding of online marketing and e-commerce trends
• Demonstrate your enthusiasm for the role and the company's mission
• Prepare questions to ask the interviewer about the company, team, or role

ATS Keywords: Online Marketing, Social Media, E-Commerce, Marketing, Communication, German, English, MS Office, Trend Research, Report, KPI

ASSUMPTION: Applicants should be prepared to discuss their relevant coursework, projects, or extracurricular activities that demonstrate their skills and qualifications for the role.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Social media platforms (TikTok, Instagram, Facebook)
• Online marketing tools (Meta Ads, Google Ads, SEO tools)
• Project management tools (Trello, Asana, or similar)

ASSUMPTION: Familiarity with these tools is preferred, but not required. The company may provide training or onboarding for new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Simplicity and design
• Quality and sustainability
• Social responsibility and fairness

Work Style:

• Collaborative and team-oriented
• Dynamic and fast-paced
• Focused on innovation and growth

Self-Assessment Questions:

• Do you share happybrush's commitment to simplicity, quality, and social responsibility?
• Are you comfortable working in a dynamic, collaborative environment?
• Do you have a strong interest in online marketing and a desire to learn and grow in the field?

ASSUMPTION: Applicants should be able to demonstrate their alignment with the company's values and work style through their application materials and interview responses.

⚠️ Potential Challenges

• Occasional weekend work for video shoots and events
• Potential language barriers, as the team may include non-German speakers
• Adapting to the fast-paced, dynamic work environment
• Balancing multiple responsibilities and projects

ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This role is similar to other online marketing internships, but may offer more responsibility and autonomy
• Happybrush's focus on sustainability and social responsibility sets it apart from other companies in the industry
• This role may lead to full-time employment opportunities, depending on performance and business needs

ASSUMPTION: Applicants should research other online marketing internships and consider how this role compares in terms of responsibilities, compensation, and growth opportunities.

📝 Sample Projects

• Developing and implementing a social media marketing campaign
• Analyzing and optimizing online marketing channels for improved performance
• Researching and presenting on emerging trends in digital marketing

ASSUMPTION: These projects are examples of the types of tasks an intern in this role might be expected to complete. The actual projects may vary depending on the company's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in an intern for this role?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and learning within the marketing team?
• How does happybrush support work-life balance for its employees?
• What are the biggest challenges facing the company in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for the interview by researching the company, the role, and the industry
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.