Praktikum Shopper Marketing (m/w/d) Praktikum Shopper Marketing (m/w/d)

📌 Core Information

🔹 Job Title: Praktikum Shopper Marketing (m/w/d)

🔹 Company: Nestle Operational Services Worldwide SA

🔹 Location: Frankfurt, Hesse, Germany

🔹 Job Type: Internship

🔹 Category: Marketing & Sales

🔹 Date Posted: 2025-05-07

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Corporate Commercial Development Team in various tasks
• Focusing on Shopper Marketing and thinking growth from the Shopper's perspective
• Analyzing market data, researching retail trends, and supporting innovative marketing fields
• Taking responsibility for smaller projects and working with cross-functional teams

ASSUMPTION: This role is designed to provide practical experience and exposure to various aspects of marketing and sales within the FMCG industry.

📋 Key Responsibilities

✅ Sight market promotions and analyze their effectiveness

✅ Research the latest trends in the retail and FMCG sector

✅ Support the company's sustainability journey in retail and trade

✅ Analyze market data independently and create potential analyses

✅ Explore innovative marketing fields such as Metaverse, E-Gaming, or new business models

✅ Collaborate with teams from marketing, market research, category development, or sales

✅ Take responsibility for smaller projects and drive them independently

ASSUMPTION: The role may involve some administrative tasks and data entry, but the focus will be on learning and contributing to strategic projects.

🎯 Required Qualifications

Education: Students of business administration or a related field with a focus on marketing or sales

Experience: Previous internships, preferably in the FMCG sector

Required Skills:

• Excellent communication and analytical skills
• Strong proficiency in MS Office
• Fluency in German and English
• High interest in Shopper Marketing, retail trends, and the FMCG industry

Preferred Skills:

• Experience with data analysis tools
• Knowledge of the retail and FMCG sector

ASSUMPTION: While not explicitly stated, candidates should have strong problem-solving skills and be comfortable working in a dynamic, fast-paced environment.

💰 Compensation & Benefits

Salary Range: CHF 4,000 - 5,000 per month (based on industry standards for internships in Germany)

Benefits:

• Coaching and regular feedback
• Networking opportunities with other interns
• Minimum wage payment for all internships

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for internships in Germany. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Nestlé is a multinational food and beverage company, operating in the FMCG sector. It is one of the largest companies in the world, with a wide range of products and brands.

Company Size: Nestlé has over 273,000 employees worldwide, making it a large corporation. This means there are many opportunities for growth and development, but also a more structured and hierarchical work environment.

Founded: Nestlé was founded in 1866, with its headquarters still based in Vevey, Switzerland. The company has a long history and a strong global presence.

Company Description:

• Nestlé offers a wide range of products and services for all stages of life, every moment of the day, helping people care for themselves and their families.
• The company is driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come.
• Nestlé's culture is based on values rooted in respect: respect for ourselves, respect for others, respect for diversity, and respect for the future.

Company Specialties:

• Coffee and beverages
• Dairy
• Confectionary
• Culinary and frozen food
• Ice Cream
• Infant nutrition
• Healthcare nutrition
• Out of home F&B solutions
• Petcare

Company Website: www.nestle.com

ASSUMPTION: Nestlé is a large, multinational corporation with a wide range of products and brands. This means there are many opportunities for growth and development, but also a more structured and hierarchical work environment.

📊 Role Analysis

Career Level: This is an entry-level role, designed to provide practical experience and exposure to various aspects of marketing and sales within the FMCG industry.

Reporting Structure: The intern will report directly to the team lead of the Corporate Commercial Development Team.

Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work depending on the team's policies and the candidate's needs.

Growth Opportunities:

• Learning and developing new skills in marketing and sales
• Building a professional network within the company and the industry
• Potential full-time employment opportunities after the internship

ASSUMPTION: While this is an internship, there are opportunities for growth and development, both personally and professionally. The company offers a structured onboarding process and regular feedback to support the intern's growth.

🌍 Location & Work Environment

Office Type: Nestlé's office in Frankfurt is a modern, professional environment with a collaborative culture.

Office Location(s): Frankfurt am Main, DE, 60329

Geographic Context:

• Frankfurt is the fifth-largest city in Germany and the largest city in the state of Hesse.
• The city is a major financial hub and has a diverse economy, with a strong focus on the financial services, logistics, and technology sectors.
• Frankfurt is also known for its vibrant cultural scene, with numerous museums, theaters, and music venues.

Work Schedule: The intern will work full-time, with a standard workweek of 40 hours. The work schedule may vary depending on the team's needs and the intern's availability.

ASSUMPTION: The work environment at Nestlé's Frankfurt office is collaborative and supportive, with a focus on learning and development. The office is located in a bustling urban area, with easy access to public transportation and numerous amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Nestlé job portal
• Phone or video screening to assess language skills and cultural fit
• On-site or virtual interview with the hiring manager and team members
• Background check and onboarding

Key Assessment Areas:

• Language skills (German and English)
• Analytical and problem-solving skills
• Interest in Shopper Marketing and the FMCG industry
• Cultural fit and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team
• Research Nestlé and the FMCG industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Shopper Marketing, FMCG, Retail Trends, Market Analysis, Teamwork, Innovation, Marketing Strategy, Sales, Consumer Behavior

ASSUMPTION: The application process for this role is competitive, with a high volume of applicants. It is important to tailor your application materials to highlight your relevant skills and experiences and to prepare thoroughly for the interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis tools (e.g., Excel, SPSS, R)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, the intern will be expected to use standard office software and data analysis tools to complete their tasks. The specific tools and technologies used may vary depending on the team's needs and the intern's role within the team.

👔 Cultural Fit Considerations

Company Values:

• Respect for ourselves
• Respect for others
• Respect for diversity
• Respect for the future

Work Style:

• Collaborative and team-oriented
• Focus on learning and development
• Results-driven and innovative

Self-Assessment Questions:

• How do you demonstrate respect for others in your daily life and work?
• How do you approach working in a diverse team environment?
• How do you stay up-to-date with the latest trends and developments in the FMCG industry?

ASSUMPTION: Nestlé values a diverse and inclusive work environment, with a strong focus on respect and collaboration. The company looks for candidates who are eager to learn, innovative, and results-driven, with a strong sense of teamwork and cultural fit.

⚠️ Potential Challenges

• The role may involve some administrative tasks and data entry, which may not be as engaging or challenging as other aspects of the role
• The work environment may be fast-paced and demanding, with tight deadlines and high expectations
• The company is large and hierarchical, which may make it more challenging to navigate and find opportunities for growth and development
• The role may require some flexibility in working hours, depending on the team's needs and the intern's availability

ASSUMPTION: While there are potential challenges associated with this role, the company offers a structured onboarding process and regular feedback to support the intern's growth and development. The company also values work-life balance and offers flexible working arrangements where possible.

📈 Similar Roles Comparison

• This role is unique in its focus on Shopper Marketing and thinking growth from the Shopper's perspective
• Compared to other marketing or sales internships, this role offers a broader range of responsibilities and opportunities for growth and development
• Career paths within Nestlé are diverse and varied, with opportunities for progression into full-time roles and management positions

ASSUMPTION: While this role is unique in its focus on Shopper Marketing, it is similar to other marketing or sales internships in its offer of practical experience and exposure to various aspects of the FMCG industry. The career paths within Nestlé are diverse and varied, with opportunities for progression into full-time roles and management positions.

📝 Sample Projects

• Analyzing market data to identify trends and opportunities for growth
• Researching and presenting on innovative marketing fields such as Metaverse, E-Gaming, or new business models
• Supporting the company's sustainability journey in retail and trade by researching and implementing sustainable practices

ASSUMPTION: The specific projects assigned to the intern may vary depending on the team's needs and the intern's role within the team. However, the projects will be designed to provide practical experience and exposure to various aspects of marketing and sales within the FMCG industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the team's overall strategy and goals?
• What opportunities are there for growth and development within the team and the company?
• How does the company support work-life balance and flexible working arrangements?
• What is the company's approach to sustainability and corporate social responsibility?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and your commitment to learning and growth. It also provides an opportunity to assess the company's culture and values and to ensure that the role is a good fit for your career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Nestlé job portal
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a team
• Research Nestlé and the FMCG industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager, Paula Späth, after one week if you have not heard back about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.